Tata Women Shoes After-Sale Service Problem Is Hard For Many Consumers To Trust Again.

< p > recently, a number of female consumers interviewed by reporters have met the problem of brand name < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > difficult to replace. In addition, consumers have raised many questions about the explanation that the Tata brand responsible person can not be changed, and the "two sales impact" has been explained.

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< p > < strong > question 1: "how do I know there is a problem without wearing?" < /strong > < /p >

< p > "if you buy a pair of new shoes, you will be dissatisfied ten days later. As long as you do not pass, I will definitely agree to unconditional return, but it will not be able to pass through, so we can not do two sales."

In May 27th, reporters in Chaoyang Joy City two story Tata counters to visit the consumer identity, a staff member Liu said so.

The shop promised that the new shoes returned within seven days should be intact and without any wear and tear.

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< p > for the explanation of merchants' refusal to return, the consumer, Ms. Feng, is puzzled. "Only try it on, do you know that shoes do not fit properly, only wear a period of time to know if there is any problem with shoes. Once shoes are really problematic, businesses wear them instead of wearing them. Is this a bit excessive?" < /p >

< p > interpretation: to this doubt, Li Sheng lawyer of Beijing to Pu law firm said that the three package regulations of China's footwear clearly stipulate that the wear of the soles caused by the normal wear of consumers is not caused by improper dress, self repair or being artificially destroyed. Therefore, as long as the "Three Guarantees" period is limited, businesses can not refuse consumers' request for replacement of products with these reasons.

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< p > < strong > doubt two: what is the basis of "two times sales"? < /strong > < /p >

< p > "wear will wear out, so we can't sell it to other consumers, so we can't replace it."

In the interview with reporters, the staff of BELLE group, No. 02, admitted that the so-called "two impact sales" means that the products already sold are worn by < a href= "http://www.91se91.com/news/index_s.asp" > consumers < /a >, resulting in wear and tear.

"Unless the customer does not pass through, after buying it feels that the color is not good looking, or the shoes are not pleasing to the eye, as long as we do not walk down the ground, we will definitely have no reason to exchange it, but we will not be able to go through it."

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< p > when a reporter asked where the specific criteria for the two sale of shoes came from, and whether the new shoes purchased by consumers could be "repeatedly returned" products, the person in charge of the Tata counters did not give a clear answer, but only claimed that "these are all the requirements and regulations of the company."

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< p > interpretation: Nowadays, some domestic footwear brands have launched the "7 days without reason to return" in the online market, winning the praise of consumers.

In stark contrast, some well-known brands rely on their own influence and considerable market base. They promise to provide "Three Guarantees" service while the other side tries to shirk the responsibility of the problem products, resulting in frequent consumer disputes.

According to the insiders, if the goods have quality problems, whether or not they affect the two sale, consumers can refund the quality according to the "three package" requirement, so that the brand can withstand the more intense market test in the future.

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< p > < strong > doubt three: who will bear the cost of time? < /strong > < /p >

< p > as long as consumers ask for replacement, the first thing to deal with is the cost of consultation and turnover.

During the seven days after the purchase, she asked the merchants to replace the "problem" women's shoes, which had been fruitless for many times. Feng said in the interview, "a trip to the counters and a waste of time must be borne by themselves. If you want to replace a pair of problem shoes, you must provide all kinds of quality inspection evidence to the merchants, and the cost of replacement is too high."

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< p > interpretation: for the main reason for consumers to reduce brand trust, the problem of product quality is only an external "fuse". In the process of solving product problems, the attitude and Countermeasures of businessmen, the time cost and energy loss faced by consumers may be the underlying reasons for the trust crisis.

The high cost of safeguarding rights has caused consumers to "lose their voice". As a result, they have lost faith in the "a href=" http://www.91se91.com/news/index_f.asp "brand" /a. In the face of the urgent problems that consumers need to solve, businesses will simply avoid or try to shirk their responsibilities. Then, even the more famous brand footwear enterprises are not far from the declining day.

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