Breaking Through Traditional Formats And POOVE's Continuous Navigation Terminal Market

"P" breaks through traditional formats, and POOVE continues to lead the terminal market. < /p >
< p > in the traditional concept of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, children's products and youth products are always "small products". Whether in shopping malls or downtown streets, most kinds of terminals related to children's products and youth products are small monopolized or special counters with smaller scale and fewer commodity categories. < /p >
< p > in this traditional industry concept, children's products and youth products are not "a" target= _blank "href=" http://www.91se91.com/ "dress" /a "industry leading role because of the small market scale. However, with the change of consumer market and industry in recent years, the adult apparel industry is becoming more and more saturated, and the market space is gradually decreasing. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201406/10/20140610095637_sj.JPG "/" < < > >
< p style= "text-align: center > > strong > (map) POOVE Langfang flagship store opened in grand opening, experiencing the one-stop shopping" /strong "> /p >
< p > especially with the opening of the "two child policy", the huge growth potential and market space of the youth product industry are gradually emerging. And the continuous growth of market scale will inevitably lead to further diversification of consumer demand. Under this diversified consumption trend, the small terminal based on traditional industry concept is obviously unable to meet the needs of consumers. < /p >
< p > recently, the youth product industry leader, the "youth exclusive product first brand" POOVE Luzhou and Langfang two big flagship stores have opened successively. This shows that the brand is constantly deepening the terminal operation and product strategy, with a view to break through the traditional format and continue to lead the industry terminal development trend of strategic determination and strategic vision. < /p >
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< p style= "text-align: center > > strong >" (map) POOVE Luzhou flagship store: Fashion cool window display, for each little partner to deduce their own wonderful "/strong > /p".
< p > create a one-stop shopping experience for young consumers, < /p >
< p > in the adult casual wear market, with the increasing diversification of consumer demand, the development of channel mode has experienced the rise from special counters, franchised stores to "fast fashion" mode, while for small products and youth products, small stores and counters are still the mainstream of the current market. < /p >
< p > "through a large number of market practices and analysis, we find that the original channel mode has been unable to fully meet the needs of consumers." For the current market development trend, POOVE (China) Co., Ltd. President Chen Jinbo CEO pointed out that "what consumers need now is an omni-directional, diversified and one-stop shopping experience, while POOVE has rich and perfect product categories, and product design concepts that are ahead of the industry. With the support of this product advantage, we are fully capable of building a "one stop" terminal that fits the market. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201406/10/20140610100028_sj.JPG "/" < < > >
< p style= "text-align: center > > strong >" (map) POOVE Langfang flagship store: fashion rich product display, set off a new fashion for teenagers' summer dress "< /strong > /p >
< p > the industry believes that the "fast fashion" model, which emerged in the field of adult casual wear a few years ago, has been able to achieve rapid development because it has satisfied consumers' demand for innovation and perfection. < /p >
< p > POOVE and Luzhou, the two largest flagship terminals in Langfang and Hong Kong, are characterized by "large scale, diversified products and diversified styles". It is precisely because of the development of consumer trends that POOVE has learned from the advantages of fast fashion that it has created a new "one-stop shopping" terminal mode that belongs exclusively to young consumer groups on the basis of their own product advantages. {page_break} < /p >
< p > < strong > products and terminals upgrade all along to occupy the commanding heights of the industry < /strong > /p >
< p > in the clothing industry, any successful brand is based on the advantages of products and terminals, and the relationship between them is complementary. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201406/10/20140610095951_sj.JPG "/" < < > >
< p style= "text-align: center > > strong >" (map) POOVE Luzhou flagship store: product classification display, exhibition thousand autumn < /strong > /p >
< p > "walking on one leg" or unilaterally pursuing channel expansion, or closing doors to study products, without considering the optimization of channels, so that the reverse case of brand development goes astray. "Chen Jinbo is deeply aware of the importance of simultaneous development of terminals and products." the most powerful driving force for brand development comes from the continuous deepening of terminals and products. Only if both of them are in the forefront of the industry can they become real leaders. < /p >
< p > in terms of products, POOVE always adheres to the principle of market demand oriented. In combination with the brand's own brand tonality, it is committed to meet the clothing needs of young people in all directions. Since 2006, POOVE has discernment of the trend of increasing diversification and diversity of clothing choices, and has started the integration process of < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing. And after the success of leather shoes and cloth shoes, POOVE began to focus on the development of women's clothing series. In the recent 2014 POOVE youth autumn and winter fashion trend conference, POOVE also launched a new leisure Women's clothing series, and creatively put forward the product strategy of "developing teenage women's clothing category", which further boosted POOVE's exclusive products to the increasingly diversified styles and categories. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201406/10/20140610100014_sj.JPG "/" < < > >
< p style= "text-align: center > > strong > (map) POOVE Langfang flagship store: from pattern to color, to display props and clothing collocation, gathered a variety of fashion elements < /strong > /p >
< p > in terms of channel, the two strategic projects of "branch company operation" and "terminal retail profit mode reengineering" launched in 2013 have achieved fruitful results in five market regions such as Wuhan, Hangzhou, Chengdu, Liuzhou and Jiangsu, forming a systematic and standardized terminal operation and management system, and achieving a substantial increase in sales performance. In 2014, POOVE will continue the pace of terminal deepening, and further push forward the implementation of terminal optimization strategy in other key market areas in China, with a view to enabling the brand's terminal management and marketing service capabilities to go to a higher level, and the dominant position in the terminal market can be further consolidated. < /p >
< p > the foundation of pragmatism itself, constantly deepening the terminal and products, accurately grasping the < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >, the industry trend, and making innovations and breakthroughs in a timely manner. It is precisely because of such forward-looking strategic thinking that POOVE has been able to continue the rapid development momentum for a long time and continue to occupy the "commanding heights" of the industry. < /p >