Domestic Sporting Goods Are Expected To Revive Through The World Cup.

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The slogan of "P > < a href=" http://www.91se91.com/news/index_c.asp "> sports goods < /a > industry recovery has begun to be confirmed by data.

Recently, Anta, XTEP, PEAK and 361 degrees have released 2014 first quarter sales results and fourth quarter order meeting. From the data point of view, double growth has been achieved. The whole industry is steadily getting warmer. Many sports brand leaders also expressed the hope that the Brazil World Cup will be leveraged to attack sales this summer.

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< p > Anta, XTEP, PEAK, and 361 degrees have announced 2014 first quarter sales performance and fourth quarter order meeting. In the meantime, the stock of the whole industry has entered a relatively healthy level while achieving double growth in performance and orders.

Anta's orders for the fourth quarter will continue to grow, and the double-digit increase will be achieved on a year-on-year basis. This is the four consecutive quarter of Anta's steady and steady growth in orders.

At the same time, the same store sales growth in the first quarter compared with the previous year, the number of units increased.

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The order performance of < p > < a href= "http://www.91se91.com/news/index_f.asp > > XTEP < /a > in the fourth quarter has also been improved continuously. The recovery in the fifth quarter has been improved, and the order amount has been further improved and the same as the same period in 2013.

The average store sales in the first quarter were lower than that in the same quarter.

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< p > PEAK's total orders for footwear products in the fourth quarter increased by more than 20%, while the total orders of a href= "http://www.91se91.com/news/index_c.asp" > garments < /a > also increased by more than 10%.

At the same time, the first quarter of this year, PEAK's same store sales realized low unit number growth, and the total number of stores also reversed the negative growth situation in the past, and increased by 4 compared with the end of 2013.

When Liu Xiang released the corporate social responsibility report, PEAK sports marketing director Liu Xiang also expressed the same view with other brands, that is, the sports brands will make the best of this summer and catch up with the marketing column of the world cup as far as possible, thus pulling the sales volume in the first two quarters of the year to the first half of the year.

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