Li Xiaolu Signs The Image Of Baofeng Shoe Industry

In January 5th, Baofeng new international held a solemn pledge meeting of shoe manufacturers in Quanzhou.

More than 100 distributors from all over the country and many provinces and foreign media gathered here.

Li Xiaolu, a spokesman for Bao Feng's signing of the movie, is also on the scene.

People in the industry pointed out that the investment promotion conference is the first brand launches for the first big lineup in China, and will open the "third pole" of the footwear industry in China.

In recent years, as the world's largest footwear market, investment in leather shoes and sports shoes has always been a favorite item pursued by many businessmen. However, in 2008, due to the impact of the world economic crisis, China's traditional footwear profits fell by 8% over the same period, and many dealers "tightened their investment confidence".

Under the crisis, the slipper Market as a brand virgin land is valued by Quanzhou Baofeng shoe industry.

Baofeng shoe industry realized that in twenty-first Century, people began to pay attention to the material, style and brand of slippers with the pursuit and improvement of people's taste. Slippers brand became an inevitable trend.

In China, this is a huge "cake".

Experts predict that the brand operation of slippers will spawn a fortune blue ocean as high as 100 billion.

Behind all this, we need a powerful heavyweight enterprise. We need strong marketing tools, scientific brand positioning packaging and strong media offensive.

As the flagship enterprise of Asia's biggest slippers production, Baofeng shoe industry in Quanzhou, with its strong strength, resolutely announced that it has entered the domestic market in an all-round way and invested a lot in the operation of the market. The powerful media such as CCTV, satellite TV and mainstream newspapers and magazines have been launched to make full use of the 100 billion market of "the third pole of shoes industry", and invited Li Xiaolu, the movie and TV triad queen, to endorse the brand image and aspire to build the first brand of Chinese slippers.

Meanwhile, Hongkong's CITIC Capital, which enjoys high credibility in Asia, has announced tens of millions of dollars to be spent to boost Baofeng's domestic market.

Zheng Baofeng footwear industry chairman Zheng six and said that although the current economic crisis has certain impact on the export of enterprises, it also shows Baofeng's strong market adjustment ability and ability to fight.

From another point of view, it is no doubt also a good opportunity to seize the market at this time.

It is understood that the Baofeng shoe industry in Quanzhou has more than 50 million pairs of annual production capacity, and 150 thousand pairs of slippers are exported to other parts of the world every day.

According to incomplete statistics, only one in ten Americans wears Baofeng slippers in the United States alone.

In March last year, the EVA dragging sandals industry standard formulated by Baofeng was approved by the national development and Reform Commission. In September, Baofeng enterprise was approved to prepare the National Standardization Technical Committee.

These show that Baofeng grasps the leading power of the industry standard setting and has strong market competitiveness.

Editor in charge: Yang Jing