It'S Hard For Customers To Make Money By Selling Your Products.

< p > 1, from the perspective of < a href= "http://www.91se91.com/news/index_c.asp" > manufacturer < /a >, what are the customers divided into ABC? What are your customers' positioning? Are they retail investors, big customers or key customers, or regional model customers? What are the customers who are your big rescue stars? What are the competitors of these "Star" level customers? How much resources do they have? How can they sell their products to make money with the utilization of relative resources? < /p >

< p > two, "sell" is not equal to < a href= "http://www.91se91.com/news/index_c.asp" > marketing < /a >, "sell" is just a simple exchange process, that is, hand in hand payment, delivery on one hand, marketing is the entire service activity to realize this exchange to meet the needs of consumers, that is, the process of upgrading products to the brand.

If customers only know "sell", they will not "manage" and sell only short-term interests.

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< p > three, when the product is placed on the product, whether it is homogeneous with others, how should the product be subdivided and positioned? What kind of format do we sell in the region? What are the selling points (price, function and other elements) of the product? What is /p?

< p > four, product is not equal to brand, < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > is built on the basis of consumer loyalty, saving consumers' shopping time and energy. If the product does not have the concept of brand to distinguish, consumers are hard to identify its difference.

Brand reduction is product, product amplification is brand, brand resource is a process of repeated accumulation, how to locate the brand and how to plan the brand image? < /p >

< p > five, making money is profitable. Marketing is made up of three factors: sales revenue, expenses (expenses) and profits. This shows that marketing management is very important, and cost and investment return rate is close to efficiency.

There are also customers who make money, and manufacturers do not make money. That is not a win-win situation. The quality of life of enterprises is reduced, and the long-term profits of dealers can not be guaranteed. Only the manufacturers who sell their products are making money, which is a complement of resources and management between the two sides, not just a "near profit" behavior. How to establish the game rules of manufacturers' profits? For the disadvantaged enterprises, this rule must abide by the principle of low cost and rapid growth, and the execution of this principle is not for manufacturers to clench their fist, but to clap their hands.

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< p > Why do many excellent brands sell? Why are vulnerable enterprises hard to sell? < /p >

< p > this is closely related to the length of the tree brand. At that time, a lot of dominant brand tree brands, at that time, the supply of products was in short supply, relying on this opportunity to achieve the original accumulation, and then accumulated the brand at the stage that the competition was not very intense. Then, along with the change of the consumers' demand, the brand's long term tracking service established loyalty in the consumer's mind. Now the fiercer the market competition, the stronger the loyalty is, because their brand action is closely related to the change of consumers' demand, and consumers have established feelings with the brand.

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< p > but nowadays, many vulnerable manufacturers are catching up with the age of money making, but with some experience and accumulation of funds, they can not keep pace with management. Some weak enterprises are catching up with the last ones. They try hard to imitate the dominant brands, lack their own unique positioning, and ignore the conditions of the first tier brands. Therefore, the brand concept of some weak enterprises can not keep up with the change of consumer demand, and it is also very different from the brand loyalty of the consumers. At this point, if customers want to promote the products of weak enterprises, it is more difficult to make money! < /p >

< p > let your customers sell your products to make money. The above is worthy of thinking in a weak position. < /p >