Prospects For Chinese Local Buyer Shops

As the most mainstream business mode, the buyer style business has been in Europe for nearly a hundred years. Based on the unique fashion concept and interest of the target customers, it chooses different brands of fashion, jewelry, jewelry and leather bags. shoes Stores that combine products such as children and cosmetics rely on buyers' unique vision. It can be said that the buyer shop sells the taste of the buyer. This kind of storefront, which emphasizes individuality, needs a large number of consumer groups with sufficient consumption capacity to support it.

At present, fashion buyers have become one of the top ten high paying jobs. In the first tier cities such as Beijing, Shanghai and Guangzhou, the annual salary of 500 thousand yuan is hard to find a professional buyer who can butt up with luxury goods. But in the second tier luxury agency, the annual salary of 300 thousand yuan is also hard to recruit the fashionable buyer who is responsible for the buyer's business.

At the same time, China's originality is represented by BNC, pillar and SEVEN DAYS. Designer Integrated stores are known by more and more people, and small buyers have sprung up in the most commercial areas and streets. Buyer's business is the development trend of China's business mode. It is worth mentioning that when the entity buyer shops blossom everywhere, traditional department stores and e-commerce also begin to approach buyers.

Although the buyer shop is also a new business model, it is now concerned about fashion. Clothes & Accessories The idea of expressing individual appeal is more and more popular among the people. The buyer system is just adapted to this demand.

　 Peppermint glutinous rice scallion: the best design in China

Tao: it sells the "Tao Pu model".

"Mint glutinous rice shallot" sounds like a menu, but it bears the great ambition of the shopkeeper: Brand New China, a Chinese design. The "peppermint glutinous rice scallion" also came from its acronym BNC. The founders thought several plans during that period. Finally, they drank the peppermint tea and ate the scallion pancake made of glutinous rice. The collocation of several words seems to be out of tune with fashion and design, but reveals a bit of unique interest and mystery.

"Peppermint glutinous rice scallion" has a clear goal since its opening: only design in China (Chinese design). It combines almost the most complete Chinese design and is confident that it will not imitate anyone. One of the features of the store is almost the Chinese Student Association of the central Saint Martin School of art and design. Graduates who have graduated from this field and have begun to emerge are Qiu Hao, Fan Ran, Liu Qingyang and Wang Zhi (Uma Wang). Their design has also become the focus of customers.

The ability to design a new group of Chinese companies has to rely on the strong appeal of its founder, Hong Huang. She and her Ilook world metropolis spared no effort to look after the young designers in China for 4 years, and had the ability to reach the world stage. So when Hong Huang stood up in the fashion retail industry, she would have a great effect: "Mint glutinous rice onion" has more than 600 designers in the computer database, and 150 designers have signed the contract. There are 70 designers scattered around the shop. Apart from the designers who came from famous families, there are more designers who have already made prestige among the people, such as Qiao Qiao, Chen Ping, Zhang Xiaochuan, mankai Hui, and some other relatively mature brands, such as The Thing, band aid, Nanluogu Lane, Hipanda and so on.

BNC enables more people to know the names and brands of Chinese designers. BNC store has successfully established communication channels between designers and consumers, enabling Chinese designers to integrate their works with commerce, and also provides a touchstone for designers to test their works. As an investor in BNC, Hong Huang said: "with BNC, we are promoting not only Chinese design but also China's sales platform. We can prove to the market that we do not design speculation in China, but really want to do something real.

If you want to buy the best and the most fashionable Chinese design, you must not miss the BNC original design concept store in China.

Pay close attention to BNC and pay attention to "Chinese style" design of new life.

　 Tao: it sells the "Tao Pu model".

Wen Ping once worked as a design director in an American company. He later worked as a buying team leader at the high-end private club of Lai Mo group. He was a buyer of ladies' clothing in Guangzhou, and now she is the buyer manager of Shenzhen Tao Pu club. Tao Pu is a buyer's shop that sets up independent designer brands at home and abroad. It is also the first club store to enable the image stylist to be a sales guide.

In order to bring members of the latest, rare, unique, rich, detailed and elegant products to meet their needs for image and dress matching with their status, status and taste, early stage Taupo focuses on the search, screening and combination of multi category and multi brands. It involves fashion, Shoes and Hats Accessories, make-up, household products, water bar, flower art, happy classroom, etc.

In order to let members know more about the products of independent designers, Tao Pu focuses on the promotion of early brand and the promotion and maintenance of later products. Two large-scale multi brand conferences are held every year to lead Tao Pu members to listen to the latest voices of fashion and make-up. In addition, Tao Pu regularly organizes exhibitions of designers and members of the tea club, transboundary artists, as well as fashion, artists, magazines and media promotion activities.

Tao Pu store's business philosophy is more flexible and multi-faceted. Tao Pu combines designers with different modes of cooperation, such as agency, affiliation, buyout, joint venture, customization, cross-border cooperation and so on six ways.

On the choice of members, Tao Pu aims at high-end consumer groups, who have independent economic foundation, good educational background and quality requirements in life. They are the mainstream of the society. Their positions and identities are multiple.

Tao Pu has the core competitiveness of the private enjoyment of one to one shopping experience, high-quality products, personal modeling of specific occasions, and door-to-door service and the matching of members' own wardrobe, and high-quality social platform.

The successful "Tao Pu model" plan will radiate into the whole country in the next two years. Relying on the famous local Shopping mall and high-end villas community store, we provide a one-stop service for more high-end people who love life.

Pillar: overseas promotion of Chinese design

In November 2009, in the five Lane Hutong of Beijing, there was a shop named "Dong Liang". The two shopkeepers shared their common interest in designing. They put their products of the best Chinese independent designer in the net, and patiently introduced every designer's products to the guests at home.

Two years later, "Liang Liang" opened a branch store in Shanghai. In the old villa of more than 200 square meters on the road of Fumin in Shanghai, people saw more "Chinese design". In Shanghai, the "pillars", in addition to the continuation of Beijing shop elegant, simple, but also integrated art, architecture, design, furniture and other elements and fashion combination possibilities. In addition to He Yan, Wang Chuqiao, Fan Ran, who are stationed in Beijing store, the cooperative designers also sell Zhou Xiangyu's mainline men's clothing and Zhang Da's women's clothing series. Although the works of these designers are sold in other stores, they are the biggest signboards of the pillars.

"Consumers in Shanghai are more specifically aware of what they want. All kinds of streets in Shanghai clothing Shop coverage rate is very high, consumers can not buy at that shop to buy, the relative posture will be higher, the experience will be more abundant. Beijing can visit more places, and consumers tend to choose familiar brands. " Liu Xinxia, one of the designers of the designer's brand store. "In China, the trick is to find brands that are more famous but no independent stores, and then mix with some niche designer brands."

As one of the earliest buyer shops in China, Dong Liang has always insisted on "using the original heart for permanent design", with Chinese design as the carrier, and trying to build a bridge between designers and wearers. Nearly 20 top Chinese designers participate in cooperative arts, culture, life, business and charity projects through the store platform, and share with you how those people in cities wear Chinese clothes.

Last year, Dong Liang accepted the invitation to participate in the overseas promotion of Design By Shanghai in London Fashion Week as the only Chinese designer collection shop. This is the first time that Shanghai fashion week has been working with Chinese designer buyer shops to show China's fashion industry from a special industry perspective. In the promotion activities, the pillars display the works of 5 local designers through static display and designer joint show as a promoters. {page_break}

Yi Shang men: the first local buyer shop in Guangzhou

In contrast, the enthusiasm of the Guangzhou buyer's store was obviously slow. It wasn't until 2012 that there was the first local buyer shop. Yu Zeping, the founder of Guangzhou, thinks that fashion consumption in Guangzhou has its own characteristics. "Guangzhou is deeply influenced by local culture. When they advocate realism, they will think about it when they consume products. They will calculate this account in their mind. Why not buy famous brand and buy your stuff?"

As the first local buyer shop in Guangzhou, the market of Guangzhou buyer's shop has been activated by a broken door. At the beginning of his start-up, Yu had spent a lot of time trying to shape the aesthetic style of his shop. From the display details to the lighting effect and the music play, there were many considerations. "Our store has more than 100 brands, so the inclusiveness is very strong. Some of these brands are suitable for European style decoration, some are suitable for Chinese style. Finally, we decided to use a simple, versatile but interesting decoration. So we made a feeling of a cave, which has many white natural forms.

In this industrial Bauhaus style store, a more than 2000 square meter super large space is divided into men's wear area, women's wear area, accessories area, flower bar, household goods and monthly updated designer theme exhibition area and leisure coffee shop, rather than a clothing buyer's shop, rather a lifestyle experience hall.

Yu Zeping admitted that at present, the flat effect of the household area is not high. Only 30 of the 100 people entered the business. But what he cares is that through aesthetics, life and fashion, a kind of aesthetics and interest can be conveyed to the customers. "It is necessary to have this piece, so that it can show the differences between us and the ordinary commercial areas, and also can enhance the uniqueness of the products. Sometimes visiting the shops does not necessarily involve buying things, coming in to have a cup of coffee, and feeling that people walking in a hurry will feel very interesting."

In the flower bar opposite the home area, a door is actively using O2O to gather a group of young people who love life and have fun in arranging flowers. Every month, they carry out activities to expand their influence.

In the shop, we can see Liu Qingyang and other modern designer works. Most of them are in Guangdong. The works of independent designers of Guangdong, Qiu Zihao and other new generation of Guangdong are also displayed in the store, and now 90% of the goods in the shop are only one door. This shows its uniqueness. From the sales point of view, the more unique products are, the better.

SEVEN DAYS: start from traditional manufacturing industry

SEVEN DAYS is another mature brand integration store in China. SEVEN DAYS was originally a Hongkong enterprise, while Zhang Longjiang, who was engaged in fabric business, bought it in 2008. Zhang Longjiang said that in the industry's years of struggle, he has witnessed the potential of local design and realized that design is the key to enhancing product value. This is why he founded a buyer shop featuring local design.

Zhang Longjiang started his fabric business in 1991. In the first 18 years, he had hardly planned to transform or upgrade his company. "In the past, when we talked about the fashion and fashion industry in China, we usually talked about it. Spin In the manufacturing industry, at that time, my company was supplying fabric to international brands. At that time, we paid more attention to design and R & D in the process of developing products. We put the best technology, style and trend planning into product manufacturing, which means we made money, and then I could feel the importance of design. Zhang Longjiang gradually realized the role of brand value.

In 2008, he formally acquired the SEVEN DAYS in Hongkong. He said: "we have merged the existing models and teams, including brands and channels. Then I will make some adjustments, based on the local designers, and turn them into a brand that accords with the domestic market and focuses on domestic designers.

As a sales integration platform supporting local brand designers, it has always been regarded as a cocoon sample of business models by management. Local designer brand accounts for about 60% of its total merchandise. Zhang Longjiang said he was really miserable when he was buying a shop.

The reason is that he was a retailer before he moved to a buyer's shop. He had a great challenge to his knowledge structure. For example, he had to cooperate with the team to grasp the basic elements of future fashion trends.

At the same time, how to find a group of buyers who are in line with the Chinese market is also a challenge. Besides, the maturity of his new designer or independent designer is also a challenge.

Although there are so many challenges, Zhang Longjiang still chooses to be a buyer shop. Because he believes in the power of original design in China. "In the future, Chinese brands will not be purely imitative of the West. Under the cultural background of China, designers know better how to use Chinese culture to make Chinese brands.

01 MEN: the first dedicated male buyer shop

The first and most exclusive boutique shop in the US, which focuses on male consumers, is located in Taigu, Guangzhou, 01 MEN recently.

On the opening day, the yellow door with 01 MEN LOGO was opened, and 14 male models were lined up in the store brand clothing, leading many celebrities and fashion fellows to enter 3000 square meters of shops, enjoying more than 60 gourmet and designer fashion brands.

The Yellow device at the scene is also a highlight of the day's activities. Parachutes symbolizes the 01 MEN's official landing on Guangzhou's most high-end shopping mall, Tai Koo Hui.

Whether it is a yellow champagne car, a cool DJ stand, or a yellow accessory for guests, or a new yellow food that is selected, it can be seen everywhere as "M" LOGO.

Unlike early overseas buyers in China, the 01 MEN from the store concept, brand selection, VIP services are tailored for Chinese men, which opens up a new model for the development of boutique fashion buyer stores in China.

01MEN shops break through the inherent concept of traditional brand stores, and integrate the high-end fashion brand resources at home and abroad effectively in a centralized space with a more humane layout and thematic zoning.

01MEN's new sales way will provide a more free and faster cooperation mode for the brand, and also provide a more international, personalized and efficient consumption experience for men. In addition, the 01 MEN has also injected into the shops multicultural blood with artistic temperament and personality through cross-border cooperation with artists and fashion designers.

01MEN Guangzhou Tai Koo Hui store is divided into four regions: High-end brand Special area, designer brand buying area (Fashion), fashion boutique buyer area (Lifestyle), and private custom service area. The four regions will provide customers with an unparalleled shopping experience.