The Price Increase In The Japanese Market Of UNIQLO Has Not Been Affected By The Chinese Market

The fast fashion brand UNIQLO, which has always been on the cheap line, began to raise its price in the Japanese market this month. There are foreign media reports, fast selling company's flag clothing The chain brand UNIQLO will raise its price in Japan by about 5%, which is the first time that the total price of new products has been listed. However, the price increase has not yet spread to the Chinese market.

Reporters yesterday called the fast selling group China company, the company said, the price of UNIQLO is aimed at the price adjustment of the autumn and winter new products in the Japanese market. The retail price of UNIQLO in China has always maintained relative independence. The price of commodities will be fine tuned annually according to market changes and raw material price changes, but there will not be a comprehensive large-scale price increase. The Beijing Commercial Daily reporter learned from a number of stores in UNIQLO Beijing that no notice of price rise has been received. There are only promotional activities for father's day in stores. The current price of POLO shirts with a price of 149 yuan is 129 yuan.

In fact, compared with the growth of overseas markets such as China, Uniqlo The local consumer market is obviously weak. In April, XXX group announced that annual sales are expected to drop from 720 billion yen to 715 billion yen. The latest report released in January showed that sales increased by 22% in the first quarter of November last year. However, the total sales volume in Japan last year dropped by 11.4% compared with the same period last year, while the same store sales fell by 13.8% compared with the same period last year in August.

UNIQLO said publicly that the price increase was mainly due to the depreciation of the yen, which led to a rise in prices of imported raw materials. The price of the representative product polyester fiber has risen nearly 30% in recent five years.

Compared with ZARA and H&M, which are fast fashion brands, UNIQLO prices are much cheaper. Beijing Commercial Daily reporter noted that the basic brand of the brand clothes Most of them are up to 100 yuan. Analysts believe that the rise in local prices of UNIQLO may lead to a decline in willingness to buy tourists when they travel to Japan. If the cost goes up to the fierce competition in the Chinese market, it may affect the price advantage of the brand to a certain extent.