Humen Clothing Industry Should "Nugget" Private Custom

< p > every fashionable a target= "_blank" href= "http://www.91se91.com/" > dress < /a > has its unique personality and can not be duplicated. Such a garment will surely be loved by consumers if it is only one market.

With the change of consumer habits, in the industry of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, a private custom costume tide has been spawned.

Driven by this new trend, with its reputation as a distributor of the southern style clothing distribution center, Humen's apparel industry has also seen the tremendous potential of private customization, focusing on building private custom services, and finding advanced customized roads in meeting the needs of private customization.

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< p > at present, Humen's clothing industry, such as pine hawk men's clothing, Zoe character cowboy, Lodi's underwear and other brands, has launched customized services, which has aroused strong repercussions in the industry.

The head of the Humen clothing association said that only after the brand reached a certain reputation, could the private custom business be attracted to consumers. Foreign brands were once dominated by private custom. Now Humen clothing enterprises have entered the field of private customization and have achieved success. This shows that the brand of Humen garment industry has achieved results, and the garment industry in Humen has stepped to the stage of advanced customization after the stage of e-commerce.

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< p > < strong > aesthetic change spawned private customization < /strong > /p >

< p > the degree to which the apparel industry can serve customers well? The outside can be viewed from the advanced customized service of Humen pine Eagle Men's clothing.

The company set up a dedicated design team to provide volume customization services to customers. This team will fly to stores around pine hawks according to customer needs and provide services for customers.

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< p > this billion dollar company specializes in men's wear. In 1996, the first Humen dress Fair opened, and pine eagle was one of the seven fashion brands launched by Humen.

Li Junya, deputy general manager of pine Eagle Men's wear, said that the pine hawk aimed at the needs of some high-end customers, and set up a dedicated customization team to provide customized services for guests.

Among them, the team is led by experienced tailoring masters in Hongkong, who fly to stores all over the country to make measurements for guests and make production plans according to their needs.

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< p > "stand straight, open your arms and breathe. Now help you measure the size."

Last month, Lin Jianquan, director of the production of pine hawk men's clothing, took the ruler with a ruler and was skilled in measuring the guests in a store in Zhengzhou, Henan.

Such a shop to the customer for the volume of work, he may do two or three single month, location is all over the country any pine Eagle store.

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< p > Lin Jianquan is currently the production director of Dongguan Humen pine Eagle clothing company, and is also a technologist of the company's advanced volume customization. From the 15 year old apprentice, she has more than 40 years of clothing experience. The experienced tailor, who came to work in the interior since the end of last 80s, has witnessed the development history of Dongguan's garment industry.

According to Lin Jianquan, his personal customization team has 6 people. They make a suit and communicate with customers. They fully understand the customers' appearance, character, style, material and so on. After at least 3 tries and adjustments, they communicate with each other for a period of 20 days.

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< p > compared with the western-style clothes of the production line, the private custom made < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > has its own unique individuality and uniqueness, which also makes its price higher than the ordinary production clothing.

"At present, the price of the most expensive suit is 30 thousand yuan, which is 50% higher than that of the same type of suit."

Lin Jianquan said, according to his contacts with customers, the price is not the main factor for consumers to consider, and it is the most important thing to find a suitable clothes.

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< p > with the increasing popularity of private custom business, the share of private business of pine Eagle Men's wear is also increasing. Currently, its sales share is close to 10% of its total business.

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< p > < strong > the pursuit of excellent quality, but also to meet the practical needs of < /strong > /p >

< p > private customized personalized design and humanized service, only those with strong economic strength can enjoy services.

Such as pine Eagle Men's clothing, often tens of thousands of yuan or even tens of thousands of yuan production costs, is the average consumer can not bear the price.

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< p > it is understood that at present, the market has customized a set of premium suits ranging from 10000 yuan to several hundred thousand yuan.

Although the price is high, private custom tailored clothing is still recognized by many consumers.

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Why does P appear to be a private custom made garment business? Lin believes that this is closely related to the pursuit of people's current fashion style.

He told reporters that unlike the decades old private tailored suits in Hongkong, private tailored suits began to rise in the past ten years in the mainland.

Before that, consumers' pursuit of suits is comfortable and not very exclusive. Loose is a popular style. As for fabrics, styles and so on, they do not form their own views.

However, with China's entry into the new century, people have a brand-new understanding of the wearing of western style clothes, and have new requirements for the taste, details, raw materials and matching of the suits. This demand has directly spawned private custom business.

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< p > "at first, the private business of pine eagle is only a few high-end customers' needs."

Li Junya recalled that at that time, several senior customers complained about finding suitable suits and wanted to make a set of loose hawks. In order to maintain customer resources, the pine Eagle met the needs of those customers, and did not want to introduce new customers to customers, and completely opened the private custom business.

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< p > "every suit is designed according to the requirements of customers. It is integrated with the design concept, volume tailored, and processed by dozens of processes. Some high-grade suits even need to be processed by hundreds of processes."

Lin Jianquan said that nowadays, with the improvement of customers' vision, the production requirements of suits have been increasing day by day, from the cuffs, fabric matching, style, sewing and so on.

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< p > pine Eagle Men's clothing is a private custom side, they pursue excellent quality and high-end taste.

In the private custom business of clothing in Humen, there are still some private custom-made products that satisfy the practical needs of customers.

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< p > the brand of Rudy poetry was born at the end of 2005, from scratch to now only 8 years. In this short 8 years, the company has developed nearly a thousand stores, and its bra products sold have also been favored by many consumers.

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< p > Where is the secret of its success? Chen Hongmei, executive deputy manager of Dongguan lout poetry Co., Ltd., told reporters that a large part of the reason lies in meeting the needs of consumers.

She told reporters that bra products have particularity, the size is difficult to be fixed according to the number of codes, different people have different needs. The company will provide customized services for customers according to their actual conditions, from the clerk volume to delivery, within a month.

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< p > "the price will not be too high, but only one hundred or two hundred yuan higher than the normal bra."

Chen Hongmei said that private custom business is not pursuing profits at the moment, but to create brand reputation and develop market segments.

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< p > customized to meet the needs of customers in various aspects < /p >

At the same time, you may be wondering if you need to spend time and energy on customizing a suit. Why don't you buy one directly? Insiders told reporters that private custom meets the consumer's requirements for clothing, and clothes purchased directly are hard to achieve this effect. "P"?

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< p > the clothing manufacturer of Lin surname, for example, shows that only 1/10 of the clothes in wardrobe in China are more satisfied and prefer to wear regularly. "Purchased garments are very difficult to match with their personalities, stature, skin color and occupation, and the tailor made of private clothes can meet the needs of customers in many aspects."

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< p > at present, with the rise of logistics industry and so on, the time for customizing clothes is also constantly being compressed. Currently, a general process of customizing clothes, tailoring, cutting, modifying, and taking clothes is usually in about 20 days, but in the same city, this time can be shorter.

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"P", "human body is different, hobbies are not the same. A suit of quality and brand will always be dissatisfied if you don't wear it according to the quantity of the consumer. Private custom makes people worry about it."

Li Junya said that many people now have big bellies, high and low shoulders and so on. Factory suits are difficult to conceal these characteristics, but under the circumstances of private customization, these defects can be well concealed.

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< p > reporter found in the interview that, indeed, as Li Junya said, the reason why most of the private custom clothes are sought after by consumers is precisely their modification to the human body.

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< p > in a store in Song Ying Houjie Town, the reporter met Mr. Hong, who came to customize his clothes. He is an enterprise executive. He often needs to wear western style clothes because of his work needs. When he bought a suit before, he found it difficult to find a suitable suit because of his high and low shoulders. During that time, he tried to customize the tailor's shop, but the result was not good.

After listening to his friends, he set up a set of loose hawk, and the effect was better. He said such details: "in order to cover up the high and low shoulders, when designing the clothes, I specially asked" a target= "_blank" href= "http://www.91se91.com/" > designer < /a > to make the request. When I got the finished clothes, I found that the right shoulder pads were thickened, which perfectly disguised the defects of the body.

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< p > Mr. Hong said that although the price of private customization is higher, it can fit the body shape and show its own preferences and aesthetic orientation. The integration of these details is also satisfying.

In addition, he also stressed that private custom made clothes can avoid embarrassment of "bump shirt". Nowadays, there are not many brands of Western-style clothes that can be chosen, which often happen on the same occasions, but the custom tailored "tailoring" feature is the only thing in the world.

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< p > < strong > Humen clothing complement customized "one ring" < /strong > < /p >.

< p > the rise of private custom business in Humen garment industry has laid a solid foundation for the "four wheel drive" strategy of Humen garment industry, and has complemented the four in one development mode of Humen garment development.

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< p > Lu Chun, director of the clothing industry promotion office of Humen town economic and Technological Information Bureau, said that after 30 years of development, Humen has formed a large scale garment industry cluster and a complete and perfect industrial chain.

However, the number of enterprises is large, but the scale of production is small, the number of brands is large, but the number of famous brands is small, and the manufacturing capability is strong. However, the weak ability of creation always restricts the further development of Humen's clothing industry.

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< p > to this end, Humen has put forward the four in one development mode of "traditional wholesale retailers + franchisees + e-commerce + advanced customization", concentrating on the advantages of the four, forming a resultant force and realizing the "four wheel drive" to jointly promote Humen clothing to take off again.

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< p > on the current situation, in the "four wheel drive" strategy, two models of wholesale and retail and franchisees have achieved remarkable results in Humen. The success of these two models has also contributed to the height of Humen Southern clothing distribution center. In recent years, the e-commerce investment has also made Humen's clothing business enterprises in the ascendant.

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< p > Humen clothing industry analysis, for a long time, the traditional wholesale retailers, franchisees, e-commerce and advanced customization in garment production coexist in the four modes of clothing industry in Humen. Each mode has its own characteristics and advantages.

For example, traditional wholesale and retail businesses win volume, franchisees chain effect and brand effect are strong. E-commerce is characterized by low threshold, low cost and high efficiency, while advanced customization highlights the high added value of the brand.

But it is undeniable that due to cost and other reasons, the proportion of high-end customization in Humen clothing is relatively small, which is not consistent with the status of Humen clothing.

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< p > in fact, the Humen town government has also made a preliminary planning and layout for the field of advanced customization of clothing. It has built the Humen fashion design center and introduced the most advanced private customized business machine to help garment enterprises develop advanced customization business.

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< p > Lu Chun frankly said that the advanced custom has already appeared in the clothing industry of Humen. This has set an example for other garment enterprises in Humen. "In the future, private custom clothes will definitely become an important part of the garment industry. I hope more enterprises can advance the layout and win the business."

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< p > < strong > Humen garment industry should be "Nuggets" private customization < /strong > /p >

Last year, the Chinese clothing brand had a brand of domestic brand. Among them, the most popular piece of clothing was Guangzhou's "exception" clothing brand, and the celebrity effect was pushed to a new height. This also allowed private customized Chinese brands to enter the public view.

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"P > this brand of Chinese brand is arousing people's concern about domestic brands. It also makes fashion the topic of the public, finding a clothing brand that belongs to them, and the" private custom "that has been spawned has become the new favorite of the consumers.

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P, it is true that some of the rich Chinese consumers have already spent the stage of spending money, and now they are striding towards the new stage of knowing how to spend money. In the process, a large "customized" market has been generated.

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Below P, "private customization" has become the most fashionable vocabulary. All aspects of clothing, food and housing have played a "private custom" brand, providing consumers with more personalized choices.

Of course, "private customization" also provides new opportunities for businesses.

In terms of clothing development, there has been a new trend of customization since 2008. During this period, the group buying custom made garments of large companies made the enterprises feel the potential business of customizing service for the first time.

With the passage of time, the individualized demand for customization has begun to emerge. In recent years, more and more white-collar, business people, people who lack physical fitness and special requirements for taste and personality have been moving towards customers who know how to spend money.

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< p > the reasons for the rise of private customization may be based on personality, brand, taste and concealed defects. But the only thing that remains is that the emergence of the market has made the garment industry begin to say goodbye to mass production, and gradually began to focus on individual services.

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"P" the advantages of private customization is also obvious, only the world is one of the only one has made people surging, and fit their own body shape, and become a lot of love beauty, and the clothes can be added freely in the material is a wonderful place to display the taste.

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< p > to the Humen garment industry, this round of opportunities can not be missed. We need to seriously grasp that the Humen garment industry should "nugget" in private customization, adding new competitive advantages to Humen clothing.

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< p > as experts have said, "as a gathering place for southern style clothing, it can really be customized by virtue of the strength of Humen's clothing." moan anda, an economics professor at Dongguan University of Technology, said that nowadays most people will pay attention to their own appearance, and think that a suitable suit will play a very important role in life, which provides the development ground for clothing's private customization.

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< p > the natural advantages of Humen clothing should be further explored.

It is undeniable that when referring to private customization, especially the topic of advanced customization, foreign brands often occupy a leading position. However, with the strong rise of local brands such as "exception", in fact, it also declares great promise for local brands.

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< p > back to the origin of the garment industry, consumers want to buy products that are unique. Therefore, enterprises need creativity most and have their own design and ideas.

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< p > < < a > href= > http://www.91se91.com/news/index_p.asp > > Humen > /a > the four modes of development of the clothing industry, the wholesale and retail recession is inevitable. Although the competition of the electricity supplier is strong, the channels and brands are hard to grasp in their own hands. Nowadays, private customization, especially the advanced customization, is rising. Only by grasping this opportunity can we consolidate the position of Humen's apparel industry.

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