Harvest And Pformation Of New York Exhibition In Fifteen Years

Less than 15 years ago, the exhibition was just a form of commerce that was not concerned by many people. In China, there seemed to be few institutions that could afford to have the courage to go overseas to the exhibition. P

"China a href=" http://www.91se91.com/ "target=" _blank "> textile" /a "> a href=" http://www.91se91.com/ "target=" _blank "> clothing > Trade Exhibition (New York)" is a bold attempt of the China Textile Association of China Council for promoting trade in 2000.

Time flies, time flies.

The Chinese textile and apparel show has already entered Paris, New York and Brazil. Maybe they are also approaching South Africa, approaching the Middle East and approaching Russia.

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< p > < strong > opening up a new era of overseas exhibition, < /strong > /p >

In the late 90s of last century, China's manufacturing industry is in its infancy, and the textile and garment industry has attracted much attention as an important export industry in China.

At that time, China was actively preparing to join the world trade organization. Textile and garment enterprises, like other manufacturing enterprises, did not import and export rights themselves. They were also subject to quota restrictions. Textile exports only depended on some foreign trade companies. However, China's well-known import and Export Fair (Canton Fair) did not allow industrial enterprises to participate directly.

Textile and garment enterprises want to go out to sell their products, but they are only dreams. "

Zhang Yankai recalls.

Zhang Yankai was the first leader responsible for textile and clothing exhibitions and specific work.

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At the beginning of the new century, China has carried out the reform of the foreign trade system. In order to motivate the domestic textile enterprises to go out, the state has devoted part of the quota to enable the competent enterprises to explore by themselves. P

The textile and Trade Promotion Association also hopes to bring Chinese textile and garment enterprises abroad, use their eyes and hands to truly touch the American market, and feel the American market with their hearts and minds. Regardless of the difficulties, the China Textile and clothing trade exhibition (New York) finally embarked on a ten thousand mile journey in June 2000.

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Today, the New York exhibition has gone through 15 years.

Over the past 15 years, she has undergone changes in the international environment and industrial development, and experienced a magnificent turn from "China Exhibition" to "International Exhibition".

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In the 15 years of exploration and practice, most enterprises are no longer at a loss as in the initial stage of the exhibition, but gradually grasp and better use the consumption characteristics of the US market, so as to carry out product development. < p >

Exhibitors can also make corresponding adjustment and quick response to the complex international market environment, and exhibitors are also more targeted.

Exhibitors both show high quality in the exhibition, brand promotion and foreign trade negotiation.

The organizers always uphold the tenet of serving enterprises and boosting the industry, helping enterprises to "go out" and actively open up the US market, while constantly optimizing themselves, so that the exhibition has formed a relatively mature exhibition system in the process of seriously accumulating experience.

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< p > today's New York exhibition has developed from one year to two times a year, allowing more Chinese enterprises to bring their own products into the US market.

At present, the New York exhibition has made Chinese textile and garment industry not only have more discourse power but also more competitive power in the international market competition.

Chinese textile enterprises have completed the pformation from OEM to ODM. Some enterprises can even take their own brands to participate in international competition and face up to the reshuffle of the international market.

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Zhang Yankai, vice president of the China Textile Industry Federation, believes that in the past 15 years, China has witnessed the development of textile from quantitative to qualitative change, and has witnessed the accelerated pace of globalization of China's textile industry. P

The New York exhibition is only part of the global layout and "going out" of China's textile industry. In order to make China's textile enterprises more stable and further, it needs to be supported by more policies, and it needs to be adjusted and upgraded by the enterprises themselves.

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< p > < strong > establishing a new brand of professional exhibition < /strong > < /p >

< p > nowadays, with the increasing fever of enterprises going out, more and more nouns and curators are appearing on the exhibition.

Xu Yingxin is the new generation curator.

He received the baton of overseas exhibitions.

He said: "15 years, for the China Textile and clothing trade exhibition (New York), it is a time node worth looking back and looking forward to. It is also a new starting point for a more scientific review of the future." < /p >

< p > Xu Yingxin believes that the establishment of the exhibition is the foundation of a long exhibition.

If you want to create a brand exhibition with strong guidance, great influence and long vitality, you need to polish it hard, and you need to be prepared for danger.

Generally speaking, brand exhibitions refer to exhibitions with a certain scale, which can represent and reflect the development trends and trends of the industry, and have strong guidance and influence on the industry.

Brand represents scale, reputation and corporate image.

Compared with the general exhibitions, brand exhibitions should have a high reputation and greater influence in a certain area, which can generally be recognized and recognized by the industry. With obvious results, it can attract the participation of many exhibitors and professional spectators. At the same time, it should also have the scale of the exhibition booth. It has a certain foresight and foresight, has a clear market and professional audience, and can provide all the information that covers almost all the professional markets. Finally, it should have standardized services and perfect functions, and at the same time, it should also have targeted supporting activities.

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< p > brand exhibition will pay more attention to specialization, which includes not only the content of brand exhibition, but also the professionalization requirement of the exhibition.

On the macro level, the development direction led by professional trade shows is the specialization of the specific process of the exhibition planning and organization operation on the microcosmic level, and some of them are attributed to "content differentiation, management process and form art".

At present, compared with the Western Convention and exhibition service industry, China's exhibition industry has a gap in terms of industry understanding, business philosophy, operation mode and specialized talents, apart from the industrial scale. This poses a severe challenge to our brand exhibition.

It is understood that although China now has several brand exhibitions that are certified by UFI, the base of the brand exhibition is relatively weak, and there is little competition with the international brand exhibition. There are still many needs to be perfected in the brand development process of the exhibition industry.

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< p > reporter has learned that in the foreign exhibition industry, the organizers of the exhibition are cultivating the exhibition brand in a long-term manner.

In Germany, there are usually only one to two exhibitions in a single industry. Although the number is not large, the quality and history of the exhibition are incomparable.

AI Heng, vice president of Munich Exhibition Company in Germany, said: "many exhibition centers and exhibitions will take the road of branding, but no brand will be phased out by the market, and the market will ultimately decide everything. The quality of the brand and the audience is the key."

In addition, it is very important to cultivate a high-quality professional talent team.

As an industry, as an economic form, exhibition also needs a large number of experts, including design experts, planning experts, investment experts, trade experts, customs customs experts, financial experts, investment advisers, legal advisers and good plation talents, especially in law and finance, because exhibitions will involve these aspects.

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"P >" New York Exhibition "is our booting platform in developed countries after all. In the past two years, we have also set up booths for domestic enterprises in New York, Paris, Brazil and St Paul.

In the future, with the new trend of the international market, the consumption potential of some emerging economies is also emerging, including ASEAN, Russia and so on.

In the future, we will continue the platform value of New York exhibition, start the emerging market, and use our brand to make Chinese textile and garment enterprises go farther and higher. "

Xu Yingxin said with confidence.

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