"World Cup Economy" Lets Sports Brand Enterprises Compete For The Limelight

The opening of the first 2014 World Cup A group competition has ignited the passion of thousands of fans. World Cup economy "It is to let sports brand enterprises compete for the limelight, and the new" World Cup series "products that make up the eyeballs of consumers, at the same time, the sales volume is even stronger.

　　 Series of new products encounter "fire"

Recently, journalists visited several sports brand and sporting goods stores located in the Fuli mall and the north of Yuecheng City, as well as the brand marketing area of Sheng Dao sports in Xinye square. stay Xie In the sports brand store, reporters saw that the series of clothing and footwear with the theme of "World Cup" became the signboards of all stores.

In the interview, reporters learned that NIKE launched the 2014 World Cup "national football team" T-shirt and sportswear; ADIDAS also launched the "World Cup Soccer Series" football shoes and a new series of jerseys. In addition, it also launched dozens of "June new products" T-shirts with the theme of the world cup. Similarly, PEAK also launched the "2014 World Cup" shopping album in June 12th.

"Jersey and jerseys are the same jerseys. They have a large order, and sales volume has increased by more than half a month. The average daily sales volume is at least more than 200." The head of Lingfeng flagship store said in an interview with our reporter that as of the world cup, shoes and T-shirts related to the tournament had a good sales volume. Moreover, compared with the previous business situation, the economic benefits brought by the 2014 World Cup to the store are very impressive. "2010 the world cup in South Africa was not so good this year. It may be that the publicity has been intensified, and more people are starting to pay attention to this competition."

　 Catch up with fashion consumption

A number of consumers interviewed by reporters said that although they were not professional fans, the clothing and footwear that chose the theme of the world cup appeared to be very fashionable and fashionable.

"Before the world cup, I bought my team's jerseys for the whole family and put them together to watch the match. The atmosphere was very good and it felt very good." Mr. Ma, who lives in the Kowloon Garden, said in an interview that the recent World Cup has become the focus of the circle of friends. Most of the friends around have begun to see the photos of the match. "Who supports the team? When we look at the clothes or shirts that the other side wears, we can see clearly. This kind of consumption is also for the purpose of enjoying the plan." Mr. Ma said so.

"The atmosphere now seems to be that if you don't buy some clothes or commemorative jerseys related to the world cup, it seems that you are out of line with everyone, so you must keep consistent with your views and ideas." In the interview, Mr. ran, who is engaged in webpage design and maintenance in Beijing, said that during the world cup, it is a good time to mix with friends and colleagues. When necessary, they can also send shirts and souvenirs to each other to increase their friendship.

　　 "Fans economy" has great potential.

Recently, Jack Ma The acquisition of 50% stake in Hengda football club by 1 billion 200 million yuan has aroused concern among all parties. The move of Internet giants into sports circles reflects the unprecedented attention paid by the Internet industry to the "fans economy". According to the insiders, the group attributes of consumers are highlighted when facing international hot events. Although modern consumers are becoming more individualized and diversified in demand, the wishes and opinions of individual consumers are more likely to be expressed by similar groups before major events or hot issues.

"The world cup economy has a long history. This international competition has directly stimulated the development of the domestic catering industry, clothing industry, tourism and gambling industry, to a certain extent, has also strengthened the group identity of consumers." Insiders said that more and more enterprises began to value the potential benefits of the "fans economy". In setting up brands, they will enhance their group cultural identity, so as to attract more potential consumers with early fans. "Embracing and group identity" are all the ways of "fans economy". More enterprises will pay attention to this phenomenon.