Tips: How To Make "Store" Fire Up?

< p > if you are preparing to open your own store or store, you may draw on the following points. If you are running a store or a few stores, you might as well check your store from the following aspects and see how to make your store more popular! < /p >

< p > < strong > 1, create convenient customer > a href= "http://www.91se91.com/news/index_c.asp" > shopping > /a > sales environment < /strong > /p >

< p > customer shopping costs, in addition to paying the cost of capital, but also to pay a variety of physical and energy costs.

If stores can not save these non capital costs for customers, customers will feel a lot of trouble and trouble when shopping in your store, so there will not be many customers visiting your store.

< /p >

< p > parking convenience: customers generally prefer shopping places where they can easily park their cars.

Whether it's a car park or a bicycle park is the key to customer retention.

According to statistics, a car parking space can bring 100 thousand yuan of sales a year.

In the parking lot, the general left turn is more suitable for people to enter than the right turn. There should be a clear sign at the entrance. The venue is spacious and bright, and there is no waste water. If there is a peak shopping period, there must be special person scheduling.

Of course, the exclusive parking lot must be free.

< /p >

< p > entry convenience: the entry setting is also critical. It is not only convenient for pedestrians to enter the street, but also whether the customers who drive are convenient to enter, and whether the customers of the bicycles are convenient to enter. Customers who come by all kinds of ways can be hard to see if they need to go around the bend or even walk a few steps, no matter what kind of customers they are going to take. Second times.

Secondly, some stores need to go up a few steps or a few steps to get to the store, which is the physical cost that customers are unwilling to pay.

Good stores are absolutely eliminated.

In addition, the entrance must be spacious, bright, clean and tidy, full of vigor and vitality.

If the conditions permit, customers also need to provide umbrellas, shoeshine, convenience bags and other essential equipment.

< /p >

< p > physical convenience: a good store should be reasonably structured in the first place so as to facilitate customers to enter.

Secondly, store doors need to be wide and pparent so that customers can browse the merchandise inside the store. At the same time, in general, all doors need to be opened. If the air conditioning needs to be opened in winter, at least it should be replaced by automatic glass doors or light and pparent curtain.

In addition, you should check if your floor is too smooth, whether the goods will jam the entrance, whether the cartons are in a mess or not, including visual, hearing, olfactory, aesthetic and so on. These details often give the customer a deep first impression, which is very important.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > psychological convenience < /a >: whether customers accept the appearance of the store determines whether the customer will enter the shop or not. When stepping into the shop, safety is the key to deciding the customer's shopping mood. Only when the customer thinks everything is free will he choose to buy goods comfortably.

The sense of security comes from three aspects: first, whether it can come out of the store safely; if the store settings are rather dark and dead, people will feel particularly unsafe when they are less in the shop. If the salesperson is cold, they may be able to peep in the distance (to prevent customers from stealing goods), which will make customers fear more easily.

Therefore, we should take into account the psychological factors of customers and minimize the dark side.

< /p >

< p > two is the price factor. The personal budget standard is the key factor to decide whether or not the customer should buy. If the price of the goods is too high or the price is not marked, only the salesperson will say the price will give the customer a sense of insecurity about being slaughtered.

In order to dispel the contradiction between budget and price, we should clearly mark the price and sell it at a slightly lower price in order to attract customers.

< /p >

< p > three is the unease brought by salesmen to customers. If customers do not shop, the salesperson looks at the customers with unusual eyes, leaving the customer hard to visit second times.

Sales staff must have a high affinity. Customers will get the best courtesy if they enter the store, so as to win more sales and repeat customers.

< /p >

< p > < strong > two, create a a href= "http://www.91se91.com/news/index_c.asp" atmosphere attracting customers' eyes > atmosphere > /a > /strong > /p >

P > shop recruit: the shop is the face of the store, and plays a great role in attracting customers.

The most basic element of store recruitment is to tell customers the name and trade.

Shop design can not be too complicated and fancy, so as not to distract the attention of passers-by; in the choice of patterns and fonts, we should give full consideration to the industry characteristics and the preferences of the target consumer groups.

The purpose is to attract consumers into the shop and promote consumption as much as possible. Two, let consumers memorable, and can easily find out, or easily report to his friends in the process of word of mouth.

If your store is on the streets or highways with huge traffic flow, it is recommended that you maximize the font size of your shop, and make your content as simple as possible, so that customers who can drive easily can see clearly at a faster speed.

< /p >

Appearance: < p > appearance: almost all people enter the shop for the first time to judge whether they will come by the appearance of the store. Therefore, whether the customer wants to patronize the shop, not only depends on the appearance of the sign, but also on the appearance.

Shop tells customers what I do, and the atmosphere of appearance is the main factor to make customers feel psychological.

At the same time, a good external atmosphere is also the best advertisement for the store itself.

Then, how can we create the best atmosphere outside the store? < /p >

< p > first, according to the characteristics of the target group, to create a store style, such as the main selling place of children's products, we must create an atmosphere that accords with children's psychology, hobbies and habits. Secondly, according to the industry and industry's heat, we should determine that the industries with low heat (relatively less frequent) are mainly trees, such as dignified, elegant, fashionable and avant-garde atmosphere. The industries with high heat (frequent trades) are generally low in unit prices, besides setting up a shop environment conducive to promotion, they can also put a large quantity of goods outside the shop, attract customers with the eye-catching POP, and create an atmosphere of panic buying.

The creation of the external environment is mainly determined by the target consumer groups and the industry they are engaged in.

< /p >

< p > in short, from decoration to decoration, from design to layout, we must include knowledge of aesthetics, psychology, advertising, and so on, and ultimately create a store that lets people feel relaxed, friendly, pleasing, and avant-garde.

< /p >