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From American Border To Fashion Fashion Enterprises O2O Spanformation Difficulties

2014/6/24 8:44:00 42

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Mei Bang Fashion Fashion Clothing Business O2O

If 2013 is from the media year, then 2014 is definitely O2O. In recent years, the traditional < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprise business gloomy, revenue declining, widespread high inventory problem. Faced with many difficulties, garment enterprises began to turn their attention to O2O spanformation. 
Less than P, for a time, companies engaged in department stores, catering and entertainment, selling digital home appliances, and so on, a large number of enterprises that are deeply ploughing traditional offline markets are talking about, exploring and practicing O2O. In the search for O2O, which seems to be more heavily weighted by Internet genes, traditional enterprises seem to become an appendage of Internet companies seeking expansion. When the Internet links everything, how can traditional businesses with good retail genes evolve? /p
 2009, Metersbonwe began to try O2O spanformation and build its own e-commerce platform. In December 2010, millions of people looked forward to the launch of the state purchase network. In less than a year, the state buying network suddenly changed. Despite the fact that a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, it insists that "stripping the state purchase network is not not doing e-commerce". But it also acknowledges that e-commerce is very "uncontrollable" in terms of investment, compared with its traditional commercial outlets. It still reveals a vague attitude of uncertainty. 
 2013, the former leader of O2O, Minjie, returned to the US once again to lead the us into the O2O field. Despite the past few months, the United States has been doing a lot of action, closing most of the stores in the first tier cities, layout two or three line cities, and create life style concept stores. However, as a trader in promoting O2O, his fusion with Smith Barney was not perfect, and finally ended with leaving. Although min Jie said that his departure will not affect the O2O plan of the US state, the spanformation of the state is still a long way to go. 
 traditional retail enterprises have been adhering to the current round of business competition and elimination, and have strong logistics operation capabilities, supplier management capabilities and marketing capabilities. The core reason why it has not yet made obvious breakthroughs in O2O is whether talent shortage and decision making level have enough determination to start and support O2O with a two entrepreneurial mindset. 
 O2O analysis expert CEO billion yuan CEO Huang Yuan Pu once said: "the managers of traditional clothing enterprises still do not realize the importance of online, and still do not have Internet thinking. Business managers either overly value O2O or attach too much importance to it. O2O is the future trend, but we can not blindly follow up because of this wave. We must break through the bondage of our own experience and knowledge system, absorb more elite troops, spanform our thinking and find the right direction. 
"P >" fashion fashion "owns four brands of JACK&JONES, SELECTED, ONLY and VERO MODA. The industry has" no silk, no shopping mall ", and shows its position in the domestic market. At the beginning of the year, VERO MODA, a low-quality fashion brand, tried WeChat O2O. Although the direction of cooperation with WeChat is really good, it is far from being so good. It is reported that the daily orders of the fashion shop are only dozens of orders. Last week, Bestseller bought M and M, an online mail order retailer in London for 140 million pounds (235 million dollars). M and M also said that the sale agreement was a spanaction concluded with the approval of regulatory authorities, which is expected to be completed within eight weeks. 
 mobile terminal shopping is a new trend. It not only provides new ideas and channels for e-commerce enterprises but also for the development of online clothing brands. Inevitably, online and offline conflict is a problem that every traditional retailer will encounter in the process of electronic commerce. The distribution of interests is relatively simple, but the online and offline mode is easy to involve the interests distribution of different channels. Even if the franchisee is willing to unify the price, the online order interest attribution has become a factor hindering the spanformation of enterprises. To get through the online and offline businesses, the rational allocation of profits is a difficult problem on the road of enterprise spanformation. Whether it can be handled reasonably is the key to the success of O2O spanformation. 
 although the resistance to spanformation is heavy, but the "a href=" http://www.91se91.com/news/index_s.asp "traditional retailers" /a "electric shock is still the general trend. Opportunities are reserved for people who are prepared. This is also true for businesses. With a lot of lessons learned, the traditional retailing industry in the future will explore O2O or take fewer twists and turns.