Zeng Yun: The Future Is Likely To Be Open.

< p > < strong > reporter: in May 18th, 518 Hakka stores opened in all provinces and cities except Qinghai and Tibet.

Why are the first batch of 518? What principles are these shops distributed in different provinces and cities? < /strong > < /p >

< p > Zeng Yun: the 518 families just happened to have a lot more to open that day.

518 is precisely the day of that day, we have chosen this number.

After 5.18, we have a new store opening every day, because it is a continuous action, we do not do quantity propaganda.

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< p > 518 stores also did not have a special layout, the overall shop planning, we are based on the level of urban economic development, community residents' consumption capacity, express business and online shopping penetration level and other indicators set up a set of evaluation system, we regard this system as our main point of reference.

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< p > we are more concerned about how many are open at the end of this year.

For us, the formation of the network has enough competitiveness, or can really let consumers feel that the store is beside him.

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< p > < strong > reporter: take the preparation of a store as an example, how long does it take from site selection to opening up? < /strong > < /p >

< p > Zeng Yun: the first batch of shops is the longest, over two months. If it is short, it will take 10-20 days.

From signing to opening, there are many links. There are many uncontrollable factors in it.

For example, we go to the industrial and commercial channels to handle procedures, sign with the landlord, fire control requirements, and so on. There are too many uncontrollable factors.

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< p > we have discussed for a long time today how long it takes to open a store.

Theoretically, we hope to be able to finish in a month, which is actually very difficult.

We will work hard in this direction and quickly open the store, because the rental store has cost pressure. We hope that the time will be more and more compressed and improve efficiency.

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< p > < strong > reporter: what is the cost of opening a new a href= "http://www.91se91.com/news/index_c.asp" > hey Inn Inn < /a >?

< p > Zeng Yun: from the hundreds of shops opened, the cost is nothing more than rent, decoration, labor, water and electricity, props and so on. These are similar to general convenience stores and chain stores.

However, compared with convenience stores and chain stores, we do not have much cost to purchase large shelves and goods, and the investment will be much smaller.

Because the purchase of a batch of goods for inventory, but also manage inventory, this investment is relatively large.

Therefore, from the perspective of investment, we are less than half of the convenience stores and chain stores.

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< p > < strong > "Hey guest" store shelf < /strong > /p >

< p > the mode of opening the first batch of stores is not the same. Therefore, the most basic investment or the most standard investment in a shop is not very precise.

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< p > on the rent issue, we usually give the regional team the authority. If they think the potential is relatively high, as a strategic input, the regional team can sign the store. After signing, the stores in each region have operational indicators. Assuming that after half a year or a year, the trend of the store is declining or there is no upward trend at all. In the future, we will take the initiative to close the store. We must go forward and get out. Everything is groping.

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< p > < strong > reporter: there is a biography on the Internet. In 2014, hey customers will set up 3000 stores in the whole country, and there will be 3 in the future.

Is that so? < /strong > < /p >.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Zeng Yun /a: we do not know how the news came.

If we say how many we have in particular, our goal is to hope that no less than 4000 customers will be opened in less than a year.

Whether these 4000 stores are going smoothly or not, including customer experience and smooth operation of internal operation, is what we are most concerned about.

For the future, we haven't planned too much. We just do well the process of all the hi stores that we have opened this year, at least let the consumers experience in the shop. We want to focus on the service, do the service well and expand the scale.

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< p > as for planning to do twenty thousand or thirty thousand, this is not important.

If there are no 4000 or 5000 ways to do it, planning will be empty talk.

We have not talked about the next year, until the second half of this year will be considered, and now the key is to do a good job.

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< p > < strong > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > hey guest > /a > will we consider joining? < /strong > /p >

< p > Zeng Yun: I believe that the future will not rule out this possibility, and I believe that there is great possibility in the future. After all, joining is the most rapid way of expansion, because all the streets and lanes in the whole country can see small individual shops, including regional chain stores. In the future, it may be our partners. We can make resource exchanges, provide resources for physical stores, provide management methods, or provide service skills or knowledge, including information systems, and so on.

But in the near future, we will not consider joining, at least not this year.

This year's goal is to manage the thousands of shops that have been released. After maturity, the way of expansion in the future is diversified, and the premise is that we have a very mature management system that can respond quickly to demand.

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Reporter: now many business forces are taking advantage of the community in different ways. What is the location of the customers in the community? Where is the difference between the customers and other companies? < /strong > /p > P strong.

< p > Zeng Yun: simply speaking, hey guest is a community life service platform.

When community residents come home, whatever they need in life, we hope that they will think of Hakka for the first time.

This is the ideal state.

Hey, the existing services include providing convenient logistics services to community users, convenient services, virtual sales services, etc.

Next, we may even open up to the community's uncle and aunt to be "special shop manager" and "special shop assistants", so as to improve the neighborhood relationship with them through close service.

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