Secret Online Cheap "Genuine" Shoes: Putian Shanzhai Is Popular.

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< p > Import shopping websites such as Taobao from all kinds of advertising links. These "brand" shoes that are priced at 100-200 yuan are covered with screens. From the seller's address, most of them come from Putian, and other places such as Jinjiang, Xiamen and Hangzhou.

From the sales charts, sales in Putian are far ahead.

A widely spread view is that 1 of the 3 pairs of Nike shoes in the world are counterfeited, and their origin is from China, Vietnam and Columbia. At present, over 90% of the fake sports shoes in the domestic market come from Putian, Fujian.

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< p > data show that in Putian, there are over 100 thousand personnel engaged in the production and sale of underground "high imitation shoes", of whom 20 thousand are engaged in the trade of "high imitation shoes".

These data can not be verified, but the fact that Putian cottage shoes are flooding is indisputable.

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< p > the Putian cottage shoes first survived by Taobao, relying on the large number of advertising sales on the portals, and then advancing with the times, with the rapid development of social media such as Renren and micro-blog.

In fact, the hidden profits can not be underestimated in the following advertisements: "kill", "the same money", "genuine counters" and "limited time rush".

Besides being criticized, its high ROI (ROI) has even attracted the envy, jealousy and hatred of the industry.

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< p > < strong > who is buying < /strong > < /p >.

< p > > take the clover > a href= "http://www.91se91.com/news/index_c.asp" > leopard tail shoes < /a > for example, Taobao has 2164 treasures, the highest sales shoes are from Putian, Fujian, the price is 118 yuan, in the 1881 scoring, the shoes are good 202 times, the quality is very good 131 times, the service is good 82 times, the rest are followed by fast arrival, good wearing effect, very cost-effective, beautiful appearance and so on.

From the above scoring elements, we can see that buyers are mainly in pursuit of style and cost performance, and "value for money" has become the highest frequency in evaluation.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Putian < /a > the price of shoes is low and the quality is relatively good, which is in line with the domestic consumer demand, especially for price sensitive two or three line cities and urban customer groups. The competitive advantage is obvious.

According to the analysis, Putian has been doing OEM for international brands for a long time, and has been able to touch the shoe patterns and design plans of international orders. The industrial chain formed over a long period of time has been very perfect.

And domestic consumption has a large demand for good quality and low price. "Cottage shoes are usually 3-5 fold or even lower" of official prices.

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< p > < strong > < a href= > http://www.91se91.com/news/index_c.asp > inspection > /a > /strong > /p >

< p > with the emphasis on "the same section", the "genuine brand" is the most controversial place for Putian shoes.

As a matter of fact, marking the acceptance of counters has become formalism.

Adidas Sanlitun shop staff clearly told reporters that no form of inspection, no written proof can be issued, inspection is not in the store's business scope.

Other brands such as Nike and vans also said they would not accept inspection.

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< p > but the above-mentioned personnel also said that the above "Trifolium leopard tail shoe" is a limited amount, only a direct store has its own price. Its price has been around 2000 yuan, and the shoes of 100-200 yuan must be fakes.

According to experienced people, Adidas's new product will not be less than 30 percent off in the season, and it will probably be around 50 percent off in spring.

Those shoes with only 100 yuan on the Internet are lower than the original price to 80 percent off or even 90 percent off.

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< p > the imitation shoes produced in Putian almost include the main sports brands such as Nike, Adidas, PUMA, KAPPA, UGG, converse, new balance and so on, and even domestic brands such as Lining and Anta have been copied.

Many consumers have no discernment on the "authentic" products bought on Taobao, and the cabinet has no right to issue an inspection certificate.

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