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Century Golden Flower Transformation "Full Format Shopping Center"

2014/6/27 12:54:00 24

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Century Golden Flower Xi'an The Whole Shopping Center

In the early days of P, in the early years of 2013, the golden flower of the century opened the shopping mall of Xingguang city in Qujiang. In a short span of a year, the golden flower of the century went on to the next city, and opened as the flagship store's South Gate Times Square. 
 it is worth noting that the above shopping centers are more diversified and rich compared with previous stores. Take the Times Square as an example, in addition to traditional restaurants, cinemas and amusement formats, it also integrates various formats such as fashion, art, children, clubs and so on, and tends to develop in full format. 
, however, according to the planning of golden flower of the century, the two shopping centers are only the beginning of the "shopping center" of the century. It is understood that the Century Golden Flower and Xi'an Daming Palace industrial group cooperation, is investing in the construction of Century Golden Flower (Daming Palace) shopping center. 
 for the transformation of Century Golden Flower, Wu Yijian, chairman of the golden flower board of the century, admitted that this is the trend of the industry as well as the company strategy. "From the perspective of satisfying the customers' consumption experience, the shopping center will develop towards a more ecological, more natural, more intimate and more convenient direction." 
The company strategy disclosed in the 2013 annual report of Golden Flower shows that Future Ltd plans to copy its business to other potential areas in the northwest, strengthen retail department network and property acquisition plan, and strive to become one of China's leading shopping malls, department stores and supermarket operators. 
 transformation < < a href= > http://www.91se91.com/news/index_c.asp > > whole format < /a > /p >
 Northwest commercial retail giant century gold flower obviously does not meet its existing business pattern. 
P, founded in 1998 in Xi'an, is a high-end and large chain business enterprise which combines the world's top brands, high-end home furnishing products, cultural plaza and boutique supermarkets. 
At the beginning of the founding of P, according to the business philosophy of "brand management" built on commodity management in the golden century, it broke the traditional management mode of the general merchandise industry and molded the image and mode of high-end retail department store with fashion, health, refinement and taste. 
Now, P is trying to break the existing pattern and transform to the "full format shopping center". 
 January 2013, the Century Golden Flower Xingguang city starcity opened. As the landmark shopping plaza, starcity is a shopping mall with fashionable department stores, theme function shops and creative trend merchandise. Compared with the previous stores in Jinhua City, the format is more diversified. 
In the short span of one year, as the flagship store, the Pearl River Times Square opened again, and became the most important work of the golden flower industry in the 21st century. p
 according to the person in charge of the Century Golden Flower Square, Times Square is a large SHOPPINGMALL with the concept of "new landmark of life" and the three elements of fashion, art and pleasure. It is the same with other stores in the century, but it is unique. 
 the insistence lies in the insistence of the core value of the Century Golden Flower brand. "The total area of the project is 8 million square meters, covering 1 floors to 5 floors above ground level. It has more than 500 brands and more than 60 brands for the first time in the Northwest market, of which 25% of luxury brands and boutique brands. 
At the same time, the responsible person said that the times square also introduced the new format and brand new concept. "It integrates fashion, art and taste to fill all the unprecedented expectations of life. Here, from the world's top trend to the fashion trend, from Hongkong classic cuisine to Taiwan's private cuisine, from the spiritual club to the interactive entertainment." 
 in fact, the above < a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a > is only the beginning of the attempt to transform the golden flower of the century. The Century Golden Flower (Daming Palace) shopping center project was completed in October 2013. After completion, it will become a large and distinctive SHOPPINGMALL in Northwest China. 
The company strategy disclosed in the 2013 annual report of Golden Flower shows that Future Ltd plans to copy its business to other potential areas in the northwest, strengthen the retail department store network and purchase plan, and is committed to becoming one of China's leading shopping malls, department stores and supermarket operators. 
 for the transformation of the Century Golden Flower, the retail industry insiders say that this is the general trend of the industry. "To build a high-quality asset, a continuously growing shopping mall platform must have a core competitiveness, which is the core competitiveness." 
 the above people believe that simple shopping can no longer satisfy people's consumption psychology. What consumers need is a large business center which combines shopping, leisure and entertainment. Compared with traditional department stores, shopping centers as a new complex commercial retail format, is a shopping mall, catering, entertainment and tourism as one of the "one-stop" large-scale commercial body has a large scale, full-featured features. 
 deep tillage < a href= "http://www.91se91.com/news/index_c.asp > > Xi'an < /a > 15 years /p >
 15 years ago, Century Golden Flower opened its first shop in Xi'an bell tower. 
After P, the Century Golden Flower has opened Xi'an high tech shopping center, located in the open area to advocate the "new North City, the great future" of Sai Gao shopping center, as well as the West Street high-end home circle home beauty home. 
 not only in Xi'an, but also in the northwest area, which was built in Urumqi and Yinchuan. 
 with the expansion of the golden flower of the century, Jinhua century has emerged from a shopping mall, and has reached the entire northwest area. It has managed 11 large and medium end shopping centers with a total business area of 1 million 700 thousand square meters. 
 "the capital city opens a large store, and the prefecture level city opens the fashion store. It is the main idea of the Century Golden Flower facing northwest area development." Wu Yijian said. Jinhua century has opened second stores in Urumqi, and will also consider entering Lanzhou when the conditions are ripe. 
 in the province, with the rising consumption level of cities and counties around Shaanxi, Wu Yijian said that the vast market space of Yanan, Yulin, Baoji and Shenmu has become the goal of the development of the golden flower chain in the 21st century and will help accelerate the expansion of the brand in the future. 
 despite the rapid expansion of golden flower in the 21st century, with the intensification of the homogenization competition in the department store industry and the impact of the electricity supplier, the golden flower of the century is also affected by the "wavelet". 
"P", "the era of" high growth and high profits "of retail department stores is gone, and the industry will face unprecedented challenges. Wu Yijian said frankly. 
"P", as a giant of Xi'an department store, how does century gold face the market environment that has changed dramatically? In the future strategic development goals, since August last century, Jinhua has carried out organizational restructuring and management mechanism optimization, thus laying the foundation for enhancing operational efficiency and strengthening scientific management in the future. 
 secondly, the SAP system, which was invested heavily in the early days of Jinhua in the early days of the century, was officially launched on some main stores, which played a great role in improving the quality of enterprise information management and optimizing the business application process. The following system will cover all the stores in the century, and escort enterprises in the fast development of "big data" era. 
Under the upsurge of "promoting the construction of new urbanization", the golden flower of the century also assessed the situation and thought it had far-reaching significance for expanding domestic demand, opening up the consumer market and promoting economic growth. 
 Wu Yijian said that for enterprises, especially commercial retail enterprises, we should grasp the opportunity of new urbanization construction, identify the entry point of development, and explore the business models suitable for two or three line cities, new towns, communities and other different needs through the transformation of business format, and actively use Internet technology to develop online channels, etc., all enterprises need to study and practice in the future. 
 the 15 century golden flower in Xi'an has completed the transformation towards internationalization through capital market, and has become an integrated operator integrating shopping malls, department stores and supermarkets. The company's annual report 2013 revealed that in 2013, the turnover of the company was 1 billion 872 million yuan, an annual increase of 8%. Net profit is 444 million yuan.