Traditional Retailers And Electric Providers Are Getting Closer.

Last year, China's retail industry went through a pformation from surface to concept O2O mode. P

However, the industrial change is bound to not be completed in a short time. Until this year, this "revolution" is still going on.

Opponents have not changed much, they are still powerful electric providers, and the environment has not been much improved. Consumer demand has not fundamentally improved.

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Less than P, but it is worth affirming that in the past six months, retail enterprises have already had a more rational understanding of O2O pformation, and the main M & A and target of enterprises have changed.

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After a long period of low operating period, the pformation path of the retail industry has been clearer since 2014. In the view of the industry, the retail industry will be broken first, and this change is expected to bring new opportunities for the development of the industry as a whole. P

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< p > < strong > > a href= "http://www.91se91.com/" > full channel < /a > concept rise < /strong > /p >

Last year, the concept of O2O stirred up the whole retail business, and it did not say whether it had brought real benefits to the businessmen who took part in it. This concept alone gave the enterprises a real fire, and the rise in share price is the best evidence.

However, since the beginning of this year, there have been some changes in this situation, and the concept of "full channel" that really connects with consumers has become another focus.

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In the 2013 annual report, P, the leading business group of the department store, pointed out that there will be no fundamental change in the unfavorable factors affecting the retail industry in 2014 and in the future. The rise and stimulation of e-commerce will promote the pformation of large entity retailers to full channel retailers.

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In addition, P noted that BBK chairman Wang Tian had publicly pointed out that BBK group will be the same as Wanda Group in the future.

At the end of last year, BBK launched an online business platform. In its view, when constructing the O2O closed loop, BBK's consumption scenario under the full format layout will become its own advantage.

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In fact, there has been a dispute over the O2O model of retail industry, and even point of view to such a model is a false proposition, and the enterprise is mostly hyped by the concept of P.

For example, Qiu Hao, deputy general manager of Shanghai Hai Ding information, has publicly pointed out that most entrepreneurs understand that O2O is a false proposition, and that retail enterprises need to develop the whole channel smoothly.

In his view, "China's hot O2O, in fact, is called" full channel management "in the world.

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< p > in fact, many enterprises have been deeply aware that simple "entity store + online shopping" is definitely not the so-called O2O, while the full channel retail mode is the innovation that the retail enterprises need, and also the outlet of the entity store.

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People in the industry define the whole channel in this way: P can realize arbitrary selection of multiple ordering platforms, payment methods, delivery methods, and online and offline seamless integration mode.

It is reported that the essence of the whole channel retail mode is to form 32 order modes through the different matching of the order payment distribution link: the next channel can choose the PC network / store / telephone / mobile phone of the partner / partner, and the payment channel can choose the online self service / nearest store payment, and the distribution mode can choose the store to carry out the self delivery / delivery door.

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< p > however, there are people in the industry who say that building a "full channel" is easy to do and is not achieved by means of WeChat and micro stores.

Enterprises need to have six core competencies: sales points, commodities, promotions, payments, membership and distribution. At the same time, cost and talent are also important factors.

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Lin P, director of retail planning in Greater China, IBM, said in a forum that the whole channel needs to be positioned in three aspects: the establishment of digital foundation, the establishment of a new customer interaction mode, and the pmission of a full channel brand experience.

"All channels must be implemented from customers, not just technology."

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In addition to P's understanding, there has been a change in understanding of online and offline interaction among retailers, but it is worth noting that "all channels" are not the ultimate way to win the retail industry.

The real purpose of the whole channel is to respect customers' habits, conform to the trend of evolution, and continuously optimize products and services within the controllable cost range, so as to achieve customer satisfaction and sales growth.

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< p > < strong > > a href= < http://www.91se91.com/ > > electricity supplier < /a > look for landing < /strong > /p >

Since the beginning of this year, in order to develop the full channel mode, P is not only the continuous efforts of offline retailers, but also actively exploring by electric business enterprises.

Take Jingdong as an example. In the first half of this year, Jingdong and more than 1 convenience stores in more than 15 cities have fully promoted cooperation on line and offline.

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Less than P, for convenience stores, the greater significance of cooperation lies in the innovation of all channel mode.

However, in the view of the industry, this cooperation is more advantageous to Jingdong, because cooperation with convenience stores can enable Jingdong to develop offline platform business and achieve high quality business category management.

More points have been pointed out that such cooperation can give full play to the advantages of Jingdong's information system. After integrating a large number of physical outlets, Jingdong may build it into a local life service platform in the future.

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In April of this year, shop No. 1 also announced a formal strategic cooperation with Shanxi, and the United States will open an online flagship store in shop 1, and open all its offline stores for marketing and terminal delivery. P

Some analysts pointed out that through this cooperation, the No. 1 store can integrate the resources under the line and optimize the supply chain links.

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Another typical case of < p > is "a href=" http://www.91se91.com/ "> Alibaba < /a > stake in Yintai.

Since last year's "double 11" first line of online cooperation mode, Ali announced in March this year that it will make strategic investment in Yintai business with HK $5 billion 370 million. The two sides will open up the future commercial infrastructure system under the online and offline business, and will form a joint venture company.

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Many people think that this is an era of electronic commerce. Why do these well-known businesses have to go the opposite way and start laying solid channels? < /p > p

< p > in the view of the industry, Ali shares the Yintai mode mainly for offline diversion, and whether it is "Jingdong + Beijing long convenience store" or "No. 1 shop + Mei Tai Hao", it is through online and offline cooperation to integrate supply chain and superior resources to solve the distribution problem of the last electricity supplier in the electricity supplier, so as to realize the linkage between online and offline businesses.

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Less than P, even though the way of operation is relatively special, the mode of its store is different from the ordinary online and offline interaction modes, but its essence is the substantialization of virtual stores.

The core of the model is experience, which leads the passenger flow from offline to online through customer experience.

It is reported that in May 18th, SF EXPRESS's first batch of 518 "Hey guest" convenience stores opened for visitors.

In addition to Qinghai and Tibet, it covers all provinces, autonomous regions and municipalities throughout the country.

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< p > reporter noted that experience has always been a magic weapon for physical retailers to resist electricity providers.

In many industries, e-commerce is fast and convenient, but it is out of the physical shop. On some products that are not standardized, consumers are often puzzled by whether the products meet expectations, and the experiential characteristics of physical stores can perfectly solve these problems.

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