Clothing Terminal Will "Speak" Brand Advertising Language Creativity Is Very Important.

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"P > a" a href= "http://sjfzxm.com/news/index_h.asp" > the culture, concept, image and positioning of the clothing brand "/a >", want to be recorded in the consumer's mind in a moment, no more than a simple and concise advertising language of the merchant.

With the enhancement of the awareness of marketing communication in clothing enterprises, clothing brand advertisements are increasingly valued by garment enterprises.

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< p > usually, consumers can only remember a limited number of brands, but for each brand consumer, they can only remember a limited number of elements.

In the age of information explosion, all clothing brands should first focus on market research, start with the elements that consumers most easily recognize, deepen elements and unified elements, and unswervingly carry out dissemination, so that clothing brands can jump out of the world of flowers and leap before customers' eyes.

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< p > the progress of the times, the trend of changes, the frequency of clothing updates, the demand for clothing is becoming more and more fashionable and personality.

People are concerned not only with clothing but also by clothing and clothing brands.

Therefore, the creativity of clothing advertising jumped out of the appeal of the function of the product itself, and expanded to the highlight of the clothing brand image, which is the biggest feature of the modern clothing advertising creativity.

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< p > thus, it is impossible for a brand to be embedded in the bottom of the consumer's mind if it wants to use a simple < a href= "http://sjfzxm.com/news/index_h.asp" > advertising language < /a >.

In this period of clothing returning to "slow fashion", consumers prefer to lay down their hurried steps from their hearts and savor the high quality enjoyment brought by clothing.

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< p > therefore, clothing brand needs soft implant and solid hardware display to form good marketing communication so as to produce a good billboard.

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< p > < strong > terminal will "speak" < /strong > /p >

When it comes to clothing stores, it is easy to see that many enterprises display their charms as courtship peacocks. They hope to show more p.

In fact, this is a major offense of terminal advertising. Li Lang's advertising language is good -- simple and simple.

This sentence is a great truth in the design of terminal advertising.

We can see from the advertisement of some advanced clothing that the advertising design of Dior, Versace, Prada and other brands is very simple. While trying to show the charm of the clothing itself, the sexy nobility of Dior, the elegance and detachment of Versace, and the refreshing simplicity of Prada are displayed in a wonderful match between a model and a brand name.

You know, watching terminal ads is like eating fast food, the components of sensibility are often greater than rational ingredients, focusing on the temperament and image of the spokesperson, and focusing on the brand core value that they want to express is enough.

At the terminal, sensibility is the foundation of the emergence of brand.

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Less than P, the roar steam train arrived in front of everyone with the retro charm of 1910s.

This is not a gorgeous Broadway musical scene, nor a spectacular magic scene. This is the scene of the LV stunning show in Paris fashion week in March 2012.

And the train did not stop. After 4 months, it moved into Shanghai. With another big show, Lv's largest store in China was completed in Shanghai Hang Lung Plaza. Its store is a new season display featuring the train as the theme.

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< p > Lv is telling its brand story to people in its historical form. Who can resist the visual gluttonous, and the brand connotation is rooted in the consumer's heart. It has to admit that LV is not only making brand advertisements, but also making a perfect interpretation of the brand to consumers.

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< p > people can't help sighing that terminal advertising is not only the billboard on elevators, but also a few pop, and terminal advertising is a "t" platform with wide space, which provides unlimited imagination and application for brand.

A creative shop design and display itself is also a vivid terminal advertisement.

Take the famous international underwear brand "Victoria 's Secret", its store color is not widely used, but color choice pays more attention to the design core of the brand, highlights the female characteristics with pink, displays bold and provocative.

On the other hand, the product is very clear in classification. In addition to the common classification of fabric materials, colors, design styles and functions, "Victoria 's Secret" is also classified according to the designer. The famous designers of its brand have a large number of followers. This classification also ensures the loyalty of this part of consumers.

And this is the excellent advertising effect of this color and space, so that the underwear made of "several pieces of cloth" ranks among the ranks of luxury goods, ranking first in the world.

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No matter where p goes, consumers will see that their terminal shops use environmentally-friendly bamboo strips, and layers of primaries, such as plants with life breathing plants, are wrapped around streamlined walls, spreading throughout the shops, blocking the passages of pedestrians and increasing the mystery of shops. Exception insists on the concern for the ecology, and the research and breakthroughs in materials are not only about the products themselves, but all the details, which are touched by this persistence and perseverance of the exception.

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< p > no need to guess, pursue the harmony of nature, human and nature. The atmosphere of shops, simple and fresh style and the integration of each garment are just right. This is the idea conveyed by the brand. Maybe there is no need for a loud slogan, so consumers will remember it.

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< p > in addition to the fixed brand store, there is also a pop-up store (flash shop) which has emerged in recent years. This guerrilla concept store is shown as a brand mobile advertisement.

People are so visually likened to presuppose the beginning time, the unexpected place, and sell their products and ideas.

When the time is up, the store will be finished and the next guerrilla point will be found.

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< p > in a short period of time, pop-up store quickly displays the brand products in the novelty form, together with the theme store image decoration, compared with the long-term display of the physical store in the shopping mall, it can attract consumers to stop.

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< p > < strong > creativity is everywhere. < /strong > < /p >

< p > human beings can not do without a href= "http://sjfzxm.com/news/index_h.asp" > dress < /a >, clothing can not be separated from clothing advertisements.

If clothing is representative of fashion and fashion, then clothing advertising is to promote this popular catalyst.

Looking at the fashion advertisements of popular brands nowadays, people are impressed not only by their exquisite pictures, but also by their philosophically concise language and dramatic plot settings.

It was more shocking by the commercial miracle it created.

What is the magic power that can embellish the world of clothing advertisements so brilliant? It is creativity.

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< p > if you ask your dress ads, what will you remember? Then you will answer several or even more than ten.

Those brand advertising slogans are accompanied by consumers. Wherever they go, they remember the existence of these brands and the existence of these brand products.

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< p > take the leading e-commerce platform of the domestic electricity supplier war, Jingdong, Taobao, fan and other online shopping platforms are not only a price war, but also an advertising war, who is more creative than others, and who can attract consumers more than other advertising slogans.

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< p > a series of advertising bombings, "I only represent myself, I am the same as you." such slogans, those star images plus the words of affinity show the concept of close proximity to consumers.

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Less than P, compared to the creative form such as van gall, the creative action of clothing brand advertisement is obvious.

The seven wolves clothing brand wrote on the headline of the recruitment advertisement of its physical store: "lead the wolf into the room."

Subversive advertising slogans not only attract employees, but also attract consumers' attention.

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Like P, these creative advertising advertisements are numerous and numerous, which add a lot of fun to their consumption, so that consumers can understand the connotation of the brand more deeply.

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P, for example, in recent years, many international brands began to apply sexy to advertising performance.

Dior's clothing ads boldly show dubious and rebellious, two women dressed in Dior costumes love the sexy and avant-garde of the costumes.

The appeal of sexy in gu--i clothing advertisement is partial to extravagance; Chanel is more sexy and elegant.

The exposed visual image and ambiguous advertising language are constantly affecting the bottom line of human beings, but we have to admit that sexy clothing advertisements have attracted the eyes of countless consumers.

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< p > clothing world is colorful. The originality of clothing advertisement is difficult to sum up an unchangeable law.

In the vigorous development of the garment industry, there are also some new forms of advertising creativity.

Although these new forms of creativity are not mainstream, their unique creative strategies and expressions are shocking.

In terms of clothing, postmodern advertising is unique in its creative expression. It can be regarded as the new a href= "http://sjfzxm.com/news/index_h.asp" and the creative /a trend.

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