After The "End Product Exchange", Dangdang Launched The "New Product Flash Sale" Promotional Clothing.
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Deng Yifei, vice president of Dangdang, yesterday attended the "Second China (Shenzhen) e-commerce industry summit" in Shenzhen and accepted an exclusive interview with reporters. He revealed that after the "end product exchange", Dangdang has launched the "new flash purchase" recently, hoping to maintain a high growth potential in the clothing category. She also recommends that traditional enterprises, when choosing the electronic business platform, besides considering the saturation of the number of platform businesses, the growth rate of the platform is also very important. < /p >
< p > as a B2C electricity supplier started from books, Dangdang is launching a breakthrough through clothing to its competitors. It is reported that Dangdang 2012 clothing sales of 560 million yuan, in 2013 it surged to 2 billion 700 million yuan, showing explosive growth. Dangdang clothing has attracted a lot of attention, thanks largely to the sale of large tail goods, and the purchase of "tail products". Deng Yifei told reporters yesterday that the new clothes sold on the new product were sold in 5~7, and Dangdang guaranteed the lowest price in the whole 24 hours. Dangdang hopes that the income of new products will account for 1/4 of total clothing revenue this year. < /p >
< p > in the open platform, Dangdang has made great progress in recent years. According to Deng Yifei, Dangdang 2013 sales growth rate of third party platform department stores was 300%, the growth rate was the highest among the mainstream B2C electric providers in China, and the middle and high-end commodity businesses were the main businesses. < /p >
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