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Why Are The NIKE Limited Edition Basketball Shoes Fired To 30 Thousand Yuan / Double?

2014/6/29 23:37:00 83

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a pair of NIKE limited edition basketball shoes "coconut jetting" at a retail price of 1749 yuan, rose to 2500 yuan / double on the day of sale. After two months, someone reported 9999 yuan of spanfer price, while another pair of NIKE limited edition called "Yeezy2" was sold to 30 thousand yuan / double from the retail price 1999 yuan in just 4 months. 
 mid June, a number of department stores in Hangzhou sold limited edition sneakers, attracting hundreds of people queuing up to rush to buy. Some people queued up all night, and the price of cattle increased by 40% repurchase, causing no small shock. 
 not every limited edition can be less than a > making money < /a > /strong > /p >
 fried shoes are profitable, making people enter the market continuously. However, their vision is not mature and their experience is not rich. 
 "limited edition generally has limited edition of regional sale, limited quantity of the limited edition, but not every limited edition is worth frying and reselling. In advance, we must do our homework well. We should pay attention to color matching, history and market reaction." Wu Zheng told reporters. 
 generally speaking, before the sale of a pair of shoes, we should know about its origin, the story behind it, the technology used, and then we can go to the forum and post bar to have a look at the market reaction of the shoes, and then make a judgement whether it is worth frying. 
 for example, Joe 11, who was recently snatchled by others, was born to return Jordan to baseball, and Jordan wore it again to win the championship for the Bulls once again, which has great significance in the hearts of the fans. Secondly, Joe 11 is also an era of Joe's works. Joe 11 was the only shoe made of lacquer material. In addition, before the sale, some people will sell at the price of 1600 to 1800 yuan, and the forums in the trading area are very wet. Even some people are selling 6000 yuan in advance. 
 and Joe 2 (a pair of NIKE limited edition shoes sold this year) has no significant commemorative significance, and it is also worth a lot of speculation. According to understanding, Hangzhou Tower in June started Joe 2, a total of 36 pairs, but so far only 3 pairs sold. 
 inspiration of "shoe rush tide": "pain point" can win customers /p >
 it is understood that Wu Zheng's shop also sells some limited edition shoes, and this "coconut spray" is also available. However, he said that the profit of limited edition shoe sales is only a part, and the most important thing is to use the limited edition to accumulate popularity. For customers who like sports shoes, limited edition is the best way to stir up their nerves. Through the limited edition sale, we can attract more new customers and increase the viscosity of old customers. We will firmly bind these guests in the shops, so as to achieve the goal of promoting shops and increasing sales. 
"P" and hundreds of people queuing up in the department store to perform the "shoes rush tide" also verified this point and made a lot of slap on the "department store popularity and sales decline". The Hangzhou Tower official said, "limited edition sports shoes will be sold without promotion. Customers will also burst because they have known it through the official website and telephone consultation. It seems that as long as the needs of consumers are grasped, department stores can attract customers as well. 
 in addition, recently, the K11 department store in Shanghai attracted 400 thousand people to visit with Monet station, many of whom drove to Hangzhou. At the same time, K11's sales also increased by 20%. No wonder people in the industry say, "we need to find customers'" pain points. The pain point is that customers want to be satisfied, but they have never been aware of or need to be ignored. " 
 for a pair of shoes overnight queuing /p >
 cattle price increase 40% buyback 
 "buy a pair of limited edition sports shoes in shopping malls, how can it be so difficult as 5 million?" recently, basketball enthusiast Xiao Chen has gone through an unforgettable "shoe rush tide" in Hangzhou Tower D block. 26 pairs of black "Joe 11 infrared" (NIKE sold a limited edition basketball shoes in June 14th), attracted more than 300 people to rush to buy, the scene can only be bought by drawing lots, while pumping is required to purchase by ID card, each person limited to buy one pair. Although the selling price is 1149 yuan, there are 40% cattle repurchases on the spot, no one is willing to sell them. 
 "it's hard to see such a hot scene in the shopping mall. Before the door opens, people are full of people. As soon as the door is opened, customers go straight to the four floor, just like a 100 meter race. The head of Hangzhou Tower D block said, "the last edition of Nike limited edition" coconut spray ", and two young men queued outside the mall overnight. 
 according to the understanding, "coconut jetting" sale in April 26th, < a > Hangzhou < /a > several shops started at the same time, Hangzhou Tower only got 7 pairs, attracted more than 100 people to rush to buy, two of them went to the entrance of Hangzhou Tower D booth the night before. Wulin Yintai sells nearly 20 pairs, a total of more than 300 people queuing up to buy. There are 30 pairs of stores in the NIKE store opposite the shopping mall in Hangzhou. There are hundreds of people queuing up at 7:30 that day. At that time, the cattle also employed nearly 30 students to queue up. If students draw the lottery, they can get a reward of 100 yuan. 
 limited edition shoes are worth much more than many new ones. At the sale site of two pairs of shoes, the "Joe 11 infrared" priced at 1149 yuan was instantly fired to 1800 yuan / double. After a few days, the highest spanfer price of Joe 11 infrared was 2400 yuan / double. The performance of Joe 11 is excellent, but it does not seem to be as good as coconut jetting sold in April. At that time, coconut jetting was priced at 1749 yuan and rose to 2500 yuan after being sold. Yesterday, reporters saw from Taobao that the highest spanfer price of coconut jetting was 9999 yuan / double. 
 Red "Yeezy2" was fired to 30 thousand yuan /p >
 someone used it to change a car /p >
 NIKE limited edition sneakers on sale are up to 30-50%. It is very common that some of them will even turn 5-8 times. Some of them will be even more than 10 times after a period of time. For example, in February this year, the sale of the red "Yeezy2", basketball lovers called it "coconut 2", the retail price of 1999 yuan, has been fired to 30 thousand yuan, a 14 increase. 
 "the most popular sport at present is NIKE limited edition basketball shoes. On the one hand, it has a long history. Every pair of shoes has a story behind it. Secondly, it promotes through different engraving, different colors, celebrity endorsements, etc., and sells it by means of hunger marketing." Bell boss, who runs a basketball shoe store in Hangzhou, said. 
 his friend studying in the United States Xiao Liu, who used the original price of 245 dollars in the morning of 10 hours in North America, succeeded in "a second" of a pair of red "Yeezy 2". After being informed by the black classmates from the dormitory, he immediately expressed his willingness to replace the shoes with a 2003 Acura MDX second-hand SUV in. Finally, the two men made a deal. The price of the car was $35700 in 2003, which was nearly 300 thousand yuan at the prevailing exchange rate. 
 "Xiao Liu told me that some people said they would like to use a second-hand Mercedes Benz to exchange with him, I do not know whether it is true or not." Clock boss said. 
 "sky price" < a > limited edition < /a > is "fry"? /p >
 there are many stories about the shoemaker circles, the forum, the frying profits of the shoemaker, and the more and more gods, are there really many shoemaker? 
 "now more and more people are frying shoes, and 70% of the limited edition shopping shops are frying shoes, which was unthinkable before. Limited edition shoes price increases, although there are factors for speculation, but more is a simple market behavior, demand is large, the price will rise naturally, the price is inversely proportional to the number of shoes. Hangzhou shoe boss Wu Zheng, who runs basketball shoes stores for more than 10 years, told reporters. 
 Wu Zheng said that the price trend curve of limited edition shoes is like this: there was a crazy increase before and after the first sale, reaching a high point, then a long period of time was in a stable period, and then as the shoes slowly reduced (there would be a certain number of shoes less because of wearing and other factors), the price would slowly rise, and finally reached a climax. And because the number of people wearing 41 or 42 yards is the largest, the shoe size of this shoe will be slightly higher. 
 "however, a pair of good limited edition shoes is not as fragrant as wine. Because no matter how well preserved, after five or six years, glue and leather will become old and lose the basic functions of wearing. Unless it's a special hobby, it's only a collection, for instance, Joe 1 (the first generation is not a duplicate Edition), Joe's (NIKE Jordan series of limited edition shoes), although the price is high, there is no market. Wu Zheng said. 
 facing the increasingly hot fried shoes market, Wu Zheng also expressed his concern, "for consumers, this is not a good thing, so that the cost of buying limited edition shoes is rising." It is understood that a few years ago, if the counters in the sale of the limited edition of 1000 yuan / double, Wu Zheng can get a certain discount, and sell at 900 yuan, and now getting goods more and more difficult, he has even dare not presale, because he does not know what price can get goods. 
 in recent years, the limit of fire shoes is less than /strong > /p >
 Qiao 6 (Air Jordan 6 retro Carmine GS) carmine (/p).
 the new complex engraving, Joe 6 red and white color matching, was sold by NIKE in February 15, 2014. The original price is 1249 yuan. It has been fired to about 2000 yuan at present, but the highest price of Taobao is 8888 yuan / double, which has been sold at present. The basic price of other shops is between 2000-2600 yuan / double. 
 coconut 2 (Nike Air Yeezy 2) black and red color matching 
 black and red coconut 2 was first launched by NIKE in June 2012, the original price is 1999 yuan / double, the price is generally around 30000 yuan, but the highest price of Taobao is 45990 yuan, most of the goods are between 20000-40000 yuan / double.