Off Site Management Is Another Key To Successful Exhibition.

When p takes part in the exhibition, many enterprises tend to focus on the exhibition. In fact, the real key is the exhibition management.

In this year's Middle East (Dubai) International Beauty Products Fair in Frankfurt, Chinese enterprises producing perfume bottles have encountered two days of ice and fire: few people are interested in some booths, others are very cold, while others are bustling and bustling.

The author observes that the reason for this great contrast lies in the perfume bottle: the products favored by the buyer are not only exquisite in workmanship, but more importantly, the design of the product has added elements in the Middle East, and the bottles are engraved with the patterns and patterns of Arabia's national preference.

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"P >, I can not help but think of a colleague's experience.

When she introduced members of the exhibition group to the Middle East countries and customs, some members would say, "don't always tell us this, it's useless; speak more about business knowledge, which is useful for us to do business", which makes her very upset, because she thinks that understanding the customs of a country is very important for Chinese enterprises who are preparing to enter the market.

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< p > we often tell the exhibitors such a story: a watch business in Yiwu, Zhejiang, when it first entered the UAE market, its products were not selling well.

Later, after a period of investigation and analysis, they found that pious Muslims pray 5 times a day. When they pray, they play praying music in many mosques, supermarkets and many other places in the city. Therefore, the company adds new functions to the products, which is to pray the Muslims to pray in prayer time.

After that, it can be imagined that the sales of clocks and watches in this enterprise are increasing steadily, which is the return of the business effort outside the exhibition.

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< p > it shows that the details of those seemingly useless details have great impact on the enterprises. The two examples mentioned above reflect only the influence of culture and religion on business. To develop business, we must also have a comprehensive understanding of the market, especially for exhibitors.

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< p > exhibition, as a springboard for enterprises to enter a market, has its unique advantages. This point has been accepted by more and more enterprises.

The exhibition is not only a stage for self presentation, but also a good time to understand the market characteristics, industry trends and the latest products.

I remember that a href= "http://www.91se91.com/" target= "_blank" > textile > /a > a href= "http://www.91se91.com/" target= "_blank" > clothing industry > enterprises, for the first time to participate in the Dubai exhibition, the effect is mediocre, because the product quality is high, the price is high, and the Middle East businessmen are more concerned about the price of Chinese products, not quality.

So after returning home, the company made a batch of products specifically for the Middle East market, reduced several processes, and reduced the production costs; in the second year, the enterprises participated in the exhibition again with new products, and the effect was greatly improved.

Therefore, the key to participating in an exhibition is the summary analysis after the exhibition. If conditions permit, market research can be conducted to further understand the market so as to produce products that are more suitable for the market.

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< p > therefore, it is impossible to dig out the real value of exhibition if it is only for exhibitors to participate in the exhibition without projecting its vision to the venue.

Exhibitors, more Kung Fu business outside exhibition! < /p >