Jingdong Online "Congregate", "Electricity Providers Plus All Chips" To Be Tested

< p > < strong > 1, background < a href= "http://sjfzxm.com/pioneer/ > > Outline < /a > /strong > /p >

< p > March 26th, Alibaba launched "entertainment treasure", making films through crowd raising.

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< p > April 28th, Baidu financial launched the "crowd raising" channel, cutting into the field of film and television public funding.

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< p > July 1st, Jingdong financial congregation business "congregation" formally launched, the first batch of docking 12 projects.

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< p > < strong > two, and the relevant data < /strong > < /p >

< p > according to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), the global public financing platform reached 889 in 2013, an increase of 38.7% over 2012.

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< p > according to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), the success rate of all chip projects in 2013 was less than 50%.

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< p > it is estimated that by 2025, the scale of global public offering will reach US $96 billion, of which the total scale of China's public offering will reach US $46 billion -500 billion.

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< p > < strong > three, analyst < a href= "http://fz.sjfzxm.com/" > point of view < /a > /strong > /p >

< p > May 2011, China's first publicly funded website "roll call time" on-line.

After that, a number of well-known collection websites such as congregations, angels, dreams, Nelson nets, Chinese dream net, Lok boy music, cool hope network, Taobao star hope, DreamWorks, wow band, Jue, Yi Mi fan, China's original music base, sea cube, dream collection and so on.

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In 2014, Internet companies began to build a more powerful closed-loop system based on their own business system. They hope to make their platform a powerful magnetic field, attract more users and resources, and occupy a place in the field of Internet finance. P

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< p > for this, Qian Haili, assistant analyst of Internet Finance Department of China Electronic Commerce Research Center, has the following view: < /p >

< p > 1. Combination of e-commerce and marketing to optimize industrial chain < /p >

< p > Jingdong's crowd raising business can combine Jingdong intelligent cloud to seize the smart device market, combine e-commerce with marketing, develop B2C2B business by way of crowd financing, and turn all the chips into promotional means, innovate product marketing mode, sales channels, and the pre-sale characteristics of commodity crowd financing will innovate the production mode of products.

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< p > two, fans economy enhance user experience < /p >

< p > Jingdong Internet finance has built a one-stop financial, consumer and service platform covering four major sectors, namely, supply chain finance, consumer finance, payment services and platform business. Joining the crowd financing business will make Jingdong finance more permeable to all aspects of life and entertainment.

The crowd raising project has the characteristics of customization, and the flow of Jingdong itself is huge. Personalized intelligent hardware will also bring fans fans effect, enhance the activity of Jingdong users, increase user participation, enhance the stickiness of platforms, and enhance the appeal of Jingdong.

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< p > three, and integrate the backend supply chain by < /p >.

< p > commodity congregation can minimize the cost of products, which can meet the needs of individual groups and generate cost and resources while the scale is generated. At the same time, the inventory pressure is small and the production and marketing ratio is high. This is also a goal of Jingdong finance to enter the public market, so as to integrate the back-end supply chain.

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< p > four, the giants enter the public sector to welcome the shuffle "/p".

< p > in China, the scale of public funding is not very large. The rush to eat by BAT and other Internet giants has made the traditional crowd raising platform start to shift away from the edge. According to the upcoming Research Report on the development of China's public financing, which will be released soon by the China Electronic Commerce Research Center, the "pioneer time" of the public funding pioneer in the country has begun to pform into the first platform of intelligent hardware. P

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< p > five, marketing for heavy financing to be tested < /p >

The value orientation and business focus of P, Alibaba, Baidu, Jingdong and other Internet companies decide that they pay more attention to product marketing, and the essence of the chips is the stage of entrepreneurs. The flow of Internet enterprises and the advantages of the e-commerce platform are beyond doubt. Whether the "crowd incubator" mode of Jingdong financing launched can help entrepreneurs, and the Jingdong platform is dominated by online shopping users. Whether the mode of electricity supplier + crowd raising can attract users' attention will be subject to market inspection.

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< p > six, equity raising is still covetous. < /p >

< p > global perspective, the crowd raising mode is becoming a new grass-roots channel for individuals or small and micro enterprises to carry out low-cost financing through P2P after P2P. It is becoming another important area of Internet finance. The forthcoming regulatory policy will also make all the chips more popular, so that all stock chips and bond chips will be protected by law. Then internet giants such as Alibaba, Baidu, Tencent and Jingdong will never stand idly by.

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