All Passengers "Cut Meat" Like Wind And Sky Huayu Take Over.

"One of the most important assets of all customers, but it is also one of the most distressing and tangled business." This is CEO's 2011 public evaluation of its logistics company.

Nowadays, Old There is no need to worry.

After last year's low-key asset peeling off with all customers, Feng Feng announced in June 30th that the highway express company, which is wholly owned by CITIC Industrial Fund, will operate independently as a courier brand under Huayu Huayu banner.

　　 say good-bye Van guest

The acquisition, such as Feng Da express, was established in April 2008 by Van het. It is the earliest express delivery company to carry out e-commerce distribution business in China. However, its customers are not limited to fans, but also include Xiaomi, China Merchants Bank, China Mobile, and so on.

The relevant person in charge of the customer service is just telling reporters that specific questions can be inquired about.

"Wind up" began in 2011 from the enterprise logistics to logistics enterprises social transformation. At present, van customer is still one of the main customers like Feng Da, but its business volume accounts for only 10% of the total volume, which fully reflects the success of the social transformation of Feng Da. Such as Feng Da responsible person told reporters.

And behind this is the more than 5 years of ups and downs.

According to the spread of the industry, such as the establishment of wind is quite coincidence. As an outstanding veteran under the leadership of Li Hongyi, general manager of Feng Da, when he was in charge of logistics in 2008, due to the excessive trust of his opponent, the warehouse in Shanghai warehouse was stolen and lost greatly. In a rage of anger, Li Hongyi was demoted to be responsible for the express business. The express business was only a small department of van customer logistics, with only a few dozen people.

Li Hongyi took the 100 thousand start-up capital and started with the wind.

Subsequently, wind showed a series of exclamatory expansion data: in 2008, less than 50 people; 2010, 1260 people; 2011, 5000 people.

For Feng Feng, the data given by customers at that time is that self built logistics has won a lot of praise for customers and has bought more than 50% purchases for two times.

According to public data, as of 2011, 26 cities such as wind express outlets opened up to more than 400 sites, and self built logistics accounted for 60% to 70% of the total distribution volume. At the same time, customers will build a 24 hour distribution circle, with Beijing, Shanghai, Guangzhou and other customer logistics centers as the core, and open 24 hours distribution service within 300 kilometers.

But then, in 2012, customers began to have to stop. In August 2012, such as Feng Da employees broke the news, such as the wind up express network originally covered 26 cities will be abolished to 6, and will lay off 2000 people, the layoff ratio is as high as 50%.

In fact, such as Feng Da layoffs is only part of the overall adjustment of customers. According to the earlier plan, the 2011 will become a critical year for all customers to establish their status. Its goal is clear: the annual revenue scale of 10 billion of all customers has increased by five times compared with the same period last year. But the final result is that the most difficult time since the establishment of the customer is the extensive internal exchange of blood.

After such a blood transfusion, B2C, a proud customer of Chinese clothing, has not yet regain its "vitality".

According to the survey data provided by Analysys International, in the first quarter of 2014, the market share of clothing category in China's B2C market ranked: Tmall 77.7%, vip.com 5.5%, QQ online shopping 5.3%, Jingdong 2.3%, Fan Cheng pin 1.6%, Dangdang 1.6%, Amazon China 0.9%.

At the same time, logistics costs have become a heavy burden for customers. To this end, in 2013, Deng Bin, general manager of Feng Da, said, "Feng Da has already completed the divestiture between the customers and the independent third party."

"Like Feng Da, this choice of heaven and earth is not sudden." In the view of Lu Zhenwang, an observer in the electricity industry, the distribution of clothing category is not very difficult compared with 3C, large household appliances, fresh products and so on. The cost of self built logistics is much higher than that of the third party.

"The completion of the distribution of customer orders, drought and flood protection, such as the wind gene is not born out of the market mechanism at the beginning. And with the divestiture, the market that has already been fully competed by the third party express, such as "three links and one Da", is not very difficult. Lu Zhenwang explained.

　　 Heaven and earth take over

In the near future, such as Feng Da will be managed and operated by highway transportation giant Tianhua Yu.

This is the first acquisition after the transformation of foreign capital holdings to CITIC fund last year.

A person from Tianhua Huayu told reporters that the company hopes to expand its existing business area through the acquisition and transform it into an integrated logistics service provider. And after the completion of the acquisition, "wind up" will operate independently as the Express brand of Tian Hua Yu.

Tianhua Huayu, founded in 1995, was originally a highway express company under the international express delivery giant TNT. In March 2013, TNT announced the sale of Tianhua Huayu to CITIC Industrial Fund. At present, Tianhua Huayu has 16000 employees. There are 56 transit centers and 1500 outlets in more than 600 large and medium-sized cities throughout the country.

According to the above sources, Tianhua Huayu group is expected to complete the acquisition of the wind express company in the third quarter of 2014. After the completion of the acquisition, Tianhua Hua will own two major business segments, highway express and domestic express, which is also one of the measures to transform the company to "comprehensive logistics service providers".

It is worth noting that in addition to Tianhua Huayu, now another highway transportation giant downer logistics, which ranks first among domestic road transporters, officially launched the express business at the end of last year.

In this regard, Xu Yong, chief consultant of express logistics consulting network, analyzed this reporter. Compared with the express delivery enterprises, the cost of highway transportation enterprises is higher and profits are relatively lower. At present, the demand for electricity distribution market is still growing, which is a major driving force for road transport operators to extend the express field. However, the operation mode of express and highway transportation is totally different. The former is personalized service, and needs to pick up the door. The latter is standardized service, and the customer delivers goods to the door, so it needs to operate independently, and the biggest challenge at this time will be capital.

According to the reporter's understanding, at present, the business scope of Feng Da express covers 340 large and medium-sized cities in China. An industry insider told reporters that in the domestic express companies, such as wind express express is still small, and the competition in the express delivery industry is fierce now. There is no sufficient capital and network support, so it is difficult to win in the competition.

"The future express company will further win the fittest. The small express company will develop to the personalized development, the medium-sized express company will develop professionally, and the development direction of the large express company is to transform to the integrated logistics and supply chain providers. This is also what foreign express giants such as FEDEX and UPS have been doing." Xu Yong pointed out.