Semir Clothing Suspension Or For Mergers And Acquisitions, Equity Incentive Matters

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Semir < /a > dress (002563.SZ) intends to disclose major issues. The company suspended the market from 13:00 yesterday. The market speculated that the company's major issues may be related to acquisitions and equity incentives.

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< p > Semir dress responsible person told big wisdom news agency at the beginning of the year. Semir's purchase of Ningbo zhe Mu sang Holdings Limited's equity framework agreement was lifted naturally, which did not indicate that the acquisition ended. Only Semir clothing and pferor failed to sign the equity pfer agreement on the paction in December 31, 2013 or before.

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< p > however, the market generally believes that Semir's clothing acquisition is basically "blowing up".

A brokerage analyst believes that Semir's clothing acquisition is related to children's clothing and other related assets in the children's field.

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< p > < strong > related links: < /strong > < /p >

< p > > a href= "http://sjfzxm.com/news/index_x.asp" > Zhejiang < /a > Semir costumes Limited by Share Ltd is a brand clothing enterprise featuring the virtual operation, featuring a series of adult casual wear and children's clothing as the leading products. The company owns two dress brands, Semir and Barbara.

Founded in 1996, Semir brand is a leading brand in China's casual wear industry. It has won the prestigious trademarks of China, China's famous brands and national inspection free products.

Founded in 2002, "balbala" brand is the leading brand of China's children's clothing industry, and is also the first batch of children's clothing brands that have won the list of Chinese brands.

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Since its establishment, Semir has boldly adopted the virtual operation mode, ingeniously adopted the virtual production strategy of "borrowing chicken and laying eggs", and integrated more than 160 production plants with strong production capacity, strong technical force and excellent product quality in the two regions of the Pearl River Delta, Yangtze River Delta and Shandong, Hubei, etc., to form a fast response supply chain system through the vertical integration of the apparel industry chain, and build a development pattern of "big logistics and big management" through the vertical integration of the garment industry chain. The more than 160 major production enterprises with strong production capacity, strong technical strength and excellent product quality were also selected.

At the same time, strengthening quality management has passed ISO9001 international quality system certification and ISO14001 environmental management system certification, making the quality management of enterprises directly in line with international standards.

Semir founded and developed the management thought of "the river is full of water and the river". It insists that terminal is the best brand communication channel, and has launched a series of win-win and win-win market development policies, which has greatly encouraged the enthusiasm of franchisees and the sales market has expanded rapidly.

So far, Semir has sold more than 5000 outlets throughout the country.

The company has successively formed strategic partners with a number of domestic and foreign organizations such as PROMOSTYLE France, Korea Color Association, Germany, Heng Yong Li logistics, Beijing UFIDA, Shanghai Ogilvy, USA, Shanghai Donghua University and Zhejiang Sci-Tech University.

In 2009, it launched a deep cooperation with McKinsey, the world's top consulting firm, and formulated strategic development goals for Semir in the next five years. It is committed to building Semir and Barbara into a genuine national brand and world brand. Semir has introduced "360 degree brand management" into brand promotion, improving Semir's brand influence from products, reputation, customers, shopping channels, visual identity and image.

In 2003, Semir hired --TWINS, a little girl from Hongkong, and Nicholas Tse, a young girl in Hongkong, to jointly interpret the brand leisure style of "what to wear."

In 2008, Semir formally joined hands with Show Luo, the most popular idol group in the three sides of the Taiwan Strait, and --SuperJunior-M, a common idol of China and South Korea, to jointly deduce the brand style of "Neverthesame", so as to better spread Semir's advocating of youthful vigor and flaunt the essence of youth.

In 2009, Semir made a fresh look at the brand positioning through a more in-depth study of consumers, an insight into the current lifestyle of young people.

Advertising language is also officially upgraded from "what to wear" to "what to wear."

Balbala takes the concept of "childhood is not the same" as the brand concept, with "more styles and more choices" as the brand slogan, adopts shop publicity, television, network, outdoor advertising, newspapers and magazines, and other forms, pays attention to campus sponsorship, model shows and public welfare activities, and creates fashionable, professional and safe brand image to meet the needs of children in various occasions, and advocates the concept of "free and free" children's growth.

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< p > in the construction of enterprise culture, Semir advocates "happy work and happy life". It puts forward the core values of "upholding virtue, being virtuous and harmonious and win-win". It emphasizes that enterprises should win with customers, win win with partners, win win with employees and win the society together. It advocates four responsibilities, that is, corporate development responsibility, customer value responsibility, staff growth responsibility and corporate social responsibility, which promote the healthy development of enterprises.

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< p > in the future, Semir will continue to implement multi brand development strategy, with the aim of "creating popular clothing brands, building Semir's everlasting cause", focusing on apparel industry, taking win-win as the cornerstone, constantly realizing the customer's dream and making efforts to build the world's leading apparel brands and enterprises.

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