Home >

Liu Qiangdong: The Ideal Country And Ceiling Of Bossy President

2014/7/5 13:15:00 26

??? 日本語 Fran?ais English 中文

New York Times Square in May 22, 2014 P is Liu Qiangdong. He and his Jingdong finally boarded the Nasdaq market after ten years of travel. On that day, he stood on numerous electronic billboards full of "JD", ending the ceremony with an elegant smile. The entrepreneur, who was also known as barbarian two years ago, has completed the largest single IPO in China. 
P, a reporter from Suqian's hometown of Suqian, expresses the worship of his hometown in this sentence. He said, "in Suqian, there have been only two great men, one is Xiang Yu and the other is Liu Qiangdong." Considering the ending of another great man in Wujiang, Liu Qiangdong joked, "you said that my spine was cold." The whole audience laughed. 
 "can you imagine that Liu Qiangdong can tell jokes and ridicule the media now?" a senior Jingdong official made no secret of his astonishment at the joke. For Liu Qiangdong's colleagues and his opponents, this is a tense person at all times. This tension can even permeate the entire conference room and even the whole company in a flash. 
 tension, strength, domineering, and everything is under control. Liu Qiangdong told the financial reporter that this is the biggest misunderstanding he has ever had. In fact, he thinks he is an interesting, simple and spanparent person. 
 past experience has proved Liu Qiangdong's success in business, but people know little about Liu Qiangdong's attitude and belief, his views on business, society, management and people. He even misunderstands many things. People always pay attention to what he does rather than what he thinks. The big reason is related to his external image: 
P has always been Liu Qiangdong's aggressive attack on his competitors, excessive protection for those who care for him, extreme care for the middle of the company, excessive care for the grass-roots employees, and zero tolerance for corruption and inefficiency. They are showing the extreme side of his character to the outside world. 
 China's most successful entrepreneurs in the past tend to control more complex environments than ordinary people. They are good at playing games with all sides and handling political and commercial relations. They are successful because of their complexity. Liu Qiangdong is an odd number, and it shows a rare "simplicity" in t. It is not inappropriate for you to call it "extreme", "paranoid" and "direct". He will move forward toward a goal without compromise and roundabout; his goals and methods are always consistent, and the internal and external character is also consistent; even in the face of emotional gossip, his argument is so impulsive and childish. 
 but because he is in an electric power environment with rapid development, full competition, less reliance on power and monopolization intervention, this environment allows him to bring this simple, direct and even extreme character to the extreme and succeed. This is a lucky thing for Liu Qiangdong, and has positive significance for this era. 
 extreme managers /p >
 April 18, 2014, one month from listing. Liu Qiangdong made a public speech to the Chinese people's Congress in his alma mater. In his speech, he mentioned that three years ago, a vice president of the company was fired because he took a box from the supplier. Most people's first reaction is that they can't believe it. Some netizens leave a message below: either Liu Qiangdong is too hypocritical or the box is full of gold. Obviously, these netizens did not read the following story: 
 in Jingdong, a grass-roots employee was dismissed directly because he made a minor mistake, and his supervisor was reduced to a salary or demoted. An employee took a kickback and was sent to the Public Security Bureau, and the loss was borne by his superiors. A vice president was late to let the Secretary help to punch the card and be expelled. In early years, Liu Qiangdong would expel an employee or the whole department just because of a corruption rumor. 
 a mature enterprise has many ways to solve the mistakes made by employees, but Liu Qiangdong often chooses the most extreme and the most intense one. 
 in the years of continuous growth of Jingdong with a compound growth rate of over 100%, Liu Qiangdong has extremely strict requirements for the efficiency of the company and executive power of the executive. He can not tolerate any compromise, shirk or refusal. At the Jingdong's monthly management meeting, he asked executives not to talk about their achievements, only to say problems. 
 when criticizing employees, Liu Qiangdong is sometimes like a strict father who accuses wrongdoing of his son. If the other side is still looking for excuses or flashing words, it will be bad. He will ask like a gun, "why not?" "do you think you are competent?" but Liu himself does not seem to regard this as a criticism. He said, "I have never criticized any senior executive, but after all executives join Jingdong, you will find this executive like me in about a month." 
 "for a long time, Jingdong is a company that has no compromise at all." A person close to Liu Qiangdong told the finance and economics reporter. Liu Qiangdong hardly ever went through the workplace, so he didn't know that he needed compromise in the workplace, and he had not experienced any hidden rules, so he did not accept the underlying rules at all. 
 "the eyes only have their own goals, but they can not see other people's desires." These people sigh. This management cleanliness makes Liu Qiangdong look a bit out of touch with human nature. At the early stage of Jingdong, Liu Qiangdong even refused to allow senior executives to sit together to eat, on the grounds that small groups were prevented. 
 Liu Qiangdong started his business at the age of 22. The only career experience in his life was two years after he failed in the first venture, and one of the reasons he learned was: "there is no error in Japanese, only right and wrong. When you are wrong in your work, you leave. " Later, he recruited Yan Xiaoqing, a direct manager of Japanese enterprises, into the Jingdong and became the first vice president of the company. 
 critics point out that Liu Qiangdong has divided his life into many parts, leaving behind a huge contrast. He is too strict with the middle class, but in front of the grass roots employees, he behaves appropriately and approachable. He always meets with them alone. His performance at the grass-roots level is always enjoyable. He is willing to listen and quickly solve their opinions and problems, and gives a salary above 10% of the market. 
 a senior person who left the Jingdong early told the finance and economics reporter that Liu Qiangdong was very easy to be moved by poverty and loyalty. Only a handful of people who knew Liu Qiangdong knew that he had always had a soft place in his heart, that is, the desire for home and family. 
Before the Spring Festival this year, Liu Qiangdong sent emails to his staff to tell a story about a stay behind child who could not go home by P. In the mail of less than 100 words, he used 35 exclamation points to express his inner emotion. "I can't help myself, and I can't help crying. I never believe in tears. I once saw a man cry like a coward!" but... " Finally, he asked the employees to receive their children from their hometown, and to subsidize each child 3000 yuan, even if the increase of tens of millions of yuan was almost a year's profit of Jingdong. 
 Xu Lei, vice president of Jingdong group, described Liu Qiangdong's commercial performance as "All in, or nothing" and become a defeated champion. He hated circles and hated dealing with dignitary capital. His sympathy for the weak and the struggle against monopoly led to some idealism. 
 ideal country and ceiling /p >
 in the past ten years, China's < a href= "http:// www.91se91.com/news/index_c.asp" > the electricity supplier industry < /a > has been in a period of rapid development, with little government control and more support. This makes Liu Qiangdong's entrepreneurial environment relatively simple compared with other well-known entrepreneurs. He did not have so much burden on Ma Yun - complex government and equity relations, a large number of seller sentiment, unlike Robin Li's search business involving political sensitivity and false advertising, and no experience of monopoly power (operators) brought about by Ma Huateng, he faced almost all challenges of pure commerce. 
 on the other hand, Jingdong has always been the only one in Pyramid on the tip of the Liu Qiang, without any other partners. So when he led a company for seven consecutive years at a rate of 100%, it was terrible, like he used to run on a bag of rice, but later he carried a mountain. 
 the above senior executives told the finance and economics reporter that although Jingdong was the first in the self run B2C, it always faced with the siege and suppression of Suning and Ali, which made Liu Qiangdong have the first pride and the feeling of oppression not yet completely become the first. 
 the relatively simple external entrepreneurial environment has given Liu Qiangdong the possibility of maintaining this simple and direct character, and the lack of partners' objectives under pressure and pressure alone has brought him to the extreme. 
Less than P, few entrepreneurs, like Liu Qiangdong, have been preaching to the whole company and this era with his minimalist values. He wants to turn Jingdong into an ideal country -- a company without hidden rules and bureaucracy, with speed, efficiency and correct values. He hoped that the whole company would maintain a high degree of unity with his values, and that he would be like a revolutionist to bear the torment of fate and lead the team forward. 
 span style= "font-family:" Song body ";" font-size: ";" "" "" > "< < >", "song";
 --EndFragment--! But if you judge Liu Qiangdong as a person who is not sensitive or very low EQ, then you are wrong. He was very aware of the art of inducing and persuading. He liked to give speeches to employees. He spoke for hours without writing a manuscript. He said, "I want to make a great business on the basis of a clean and white basis." "I can't tolerate my family and my suffering and poverty. This is my commitment to them, and now is my commitment to you." Liu Qiangdong, who grew up in remote rural areas, knew the revolutionary changes brought about by dreams and wealth, and he was as desperate as a salesman in the Wall Street wolf to inject passion and mission into his staff. 
These are p, which shaped a tense, man governed and dictatorial Liu Qiangdong in the eyes of the outside world. 
 it is not difficult to understand why Liu Qiangdong poured a lot of energy and patience into Guan Peisheng. "We asked the newcomers to never work in other companies before, so that they would not be contaminated by other corporate cultures." During his studies in the United States, Liu Qiangdong even wrote a letter to his friend, like a friend, about his trivia in Columbia University. 
The other side of Liu Qiangdong's world outlook is p's black and white way of thinking when classifying people or things. In his work, he believed that many things could be solved by faith, but he did not realize that others did not care about the job as much as he did. 
 so when the Jingdong introduced many professional managers in 2010 -2013, contradictions began to erupt. Professional managers brought values and rules of other companies, which is obviously difficult to adapt to Liu Qiangdong's world. Liu Qiangdong kept asking the manager to come in and invite them out. 
 another senior member who left the Jingdong told the "finance and economics" reporter that the period of Liu and bureaucracy was right, criticizing and adjusting posts had been tried, and the more killing, the more useless. So Liu Qiangdong began to wonder why there were so many internal resistance. "You can boil down to a person or thing, but in the end it is Liu Qiangdong's own problem. He finally came to the conclusion that he himself became the ceiling. So Liu Qiangdong went to the United States. 
 Liu Qiangdong once stressed on many occasions that he was actually a very simple and spanparent person. He insisted on himself too much, so the outside world misunderstood him more. No one seems to care or believe this sentence. "But he himself must be convinced." The former top executives said. 
Liu Qiangdong's colleagues sometimes feel that Liu Qiangdong and P are not a world. He doesn't play games, play cards or socialize. Xu Lei and Liu Qiangdong have known each other for six or seven years and can hardly remember his hobbies. Several times Liu Qiangdong sent mail to recommend a movie or a book he saw recently. He used a long string of exclamation points in the mail to show that the movie was so beautiful! All executives must watch it! But looking at the name, it was a household movie that was released eight years ago. Many people have seen it. 
 from rule by man to rule by law > /p >
 < < a href= > http:// > www.91se91.com/news/index_c.asp > > Liu Qiangdong < /a >, three things have made him the focus of public attention this year. One is the listing of Jingdong, the other is Tencent shares, and the other is the scandal with the Internet red man "milk tea sister". 
 it is not surprising that an entrepreneur and a young girl have been gossip and still known as a photo leak and a candid camera in the street. But Liu Qiangdong's reaction and handling in the aftermath made the public see a naive move which was not consistent with his mature commercial image. He first accused Ma of using this to hype, angry words, and then publicly admitted his love in the 20 month old micro-blog. He even said in his speech to his alma mater, "this feeling is like a man's bed being peeped by his neighbor." 
P, a friend who has known Liu Qiangdong for many years, told reporters that Liu Qiangdong had no doubt that he was confused. If you can think of the coolness he dealt with in another scandal two years ago, and then he promoted the fresh products of Jingdong, you could feel his change. The friend said that the string which had been stretched tightly in Liu Qiangdong's mind had been filled with distrust and disdain for the outside chord. 
 Xu Lei said that there is a clear change in Liu Qiangdong coming back from the United States. It is no longer so aggressive that he can begin to accept compromise and others' refusal. He even began to tolerate the drop in efficiency under certain circumstances, and rely on the organization and team to communicate. In the past, one of his instructions must immediately see the effect, and now he can wait, allowing the following departments to have research, coordination and priority sorting space. 
 Jingdong split in April this year. Xu Lei said that after splitting up, the top management system should be sorted according to ABCD level, and he changed from C to D, followed by group CMO LAN ye, CEO Shen Haoyu, and then Liu Qiangdong. Xu Lei now rarely has the opportunity to report directly to Liu Qiangdong. Even seeing him is not so easy. Occasionally, he feels that he has a distance from the Liu Qiangdong who always drinks together after work. 
 Liu Qiangdong insisted on ten years' early meeting. Now he seldom joined in. He began to have a little meeting with CXO every day. He began to reduce unnecessary meetings and avoid detailed requests and pointless arguments. If a director comes to talk to him about business, he will tell him directly that you should first look for your VP. 
 Xu Lei said, now Liu Qiangdong begins to tell jokes and knows how to use language to ease the atmosphere. When criticizing employees, he will try to make the other party realize that they are not criticized for their "business" but for the company's business. 
 early 2014, < a href= "http:// www.91se91.com/news/index_c.asp" > Jingdong < /a > day 100 departments put forward super normal requirements to the logistics department on the spanportation of imported milk, the following employees wrote mail for help, but a few days ago, this special requirement did not get positive feedback. The mail finally landed in Liu Qiangdong's hands, and he flew into a rage. "I saw the most typical bureaucracy in the warehousing sector." He used three question marks in his mail to express his inability. "This kind of email is actually from the hands of the Jingdong." the responsible person in charge of the Department and other related people will be remembered once! In the past, the general performance will be dismissed immediately! "The other side of the screen is frightened. 
"P," Liu Qiangdong, who began wearing glasses and told jokes in meetings, "do you think he changed?" Xu Leiyao shook his head. Liu Qiangdong still had no mercy on violations of Jingdong values. He still hated shirking, whitewashing and bureaucracy. He just realized that when a company develops into a company of 50 thousand people and a company with a market value of 35 billion dollars, it must give up part of the "entrepreneurial spirit" - no longer too demanding for efficiency and goal, but order, rules and chaos. 
It's hard for Liu Qiang Dong to give up such a p. From beginning to end, he is a habit changing rather than complying with existing rules. A classmate of Liu Qiangdong once said in an interview with the media that Liu Qiangdong felt very special when he was young. He thought that the rules in the world were not applicable to him. In order not to change himself, he would often choose to change the rules. For example, in order to force himself to empower him to go to the United States, sometimes he would quietly attend the morning meeting on the phone. 
 Jingdong executives told financial times that Liu Qiangdong became more and more responsible when Jingdong became a public company. A person can never be so bully and direct, nor can 50 thousand employees and collaborators become the same goals and pursuits as they have. There is no fish in the water until it is clear, sometimes it is necessary to tolerate certain grayscale. 
 true self /p >
 from the business objective, Liu Qiangdong told reporters that the focus of Jingdong is proprietary business, but in the future, it will expand its efforts in C2C, overseas and financial businesses, including increasing investment on hardware and smart home platforms. 
 when Jingdong's business development is more and more extensive, this also means that Liu Qiangdong is entering more fields to deal with more complicated relations. Accepting Tencent's stake and Tencent President Liu Chiping's entry into the Jingdong board is a challenge for him. In a rapidly developing company, many problems will be obscured by speed and growth, and when the company begins to enter a stable development period, many contradictions will gradually emerge and burst. 
 from this point of view, Liu Qiangdong needs to have more spanparent and democratic management of the Jingdong, including the issue of employee equity, and needs to jump out of the past Sino European circles (many of the Jingdong's airborne executives, many of whom are from China and Europe), and learn from more people and enterprises, including the cooperation with Tencent. 
The difference between entrepreneurs such as P and Liu Qiangdong and Liu Chuanzhi and Ma Yun is that the latter never regard themselves as businessmen. They look at this society and era from a higher perspective. Apart from business, they not only express their views on various social issues, but also strive to make and promote far-reaching changes in society. 
From the commercial point of view, Liu Qiangdong is already a successful commercial star and entrepreneur. He is more than 50 thousand employees of Jingdong. He is the leader and idol of Suqian people, people's Congress alumni and entrepreneurs. But he still has a distance from the public Icon and business hero image expected by a society. He needs to explore more unknown areas, to convey to the public more about his strategy and dreams, his thoughts on this society and his understanding of business and life. In this way, the public can slowly come out of his misunderstanding and simple conclusion, and see a real Liu Qiangdong -- a spanparent, simple and interesting person in his mind. 
 Xu Lei said that he had never seen Liu Qiangdong laugh for so many years, most of whom were grinning, laughing and laughing. The only time was that in 2009, the company went to Beidaihe to build a group. We played with all kinds of fried flowers. Liu Qiangdong took all the money in every round and scared everyone away, except Xu Lei. Two people fight to the end, a flop found Liu Qiangdong actually bored a leopard - Liu himself was also very surprised. Xu Lei said that Liu Qiangdong was really laughing at that time. He was really relaxed. 
 Liu Qiangdong once said he was a man who always lived in battle, and now he relaxes more and more. When Liu Qiangdong began to become less nervous, he could become closer to himself.