Clothing Sales Are Not Ideal, Women'S Clothing Is The Most Stable Throughout The Year.

Interpreting the situation of clothing sales market in 2008 from the figures, the group effect and the stable sale of women's clothing brands became the biggest highlight in the Department Store multi chain business mode. Although a comforting sales volume had been welcomed in January 2008, the sales situation of clothing in 2008 was not satisfactory compared with 2007.

From the beginning of the year's confidence to the end of the cold winter, the clothing sales situation in 2008 is closely related to the overall economic environment.

In January and February, the national clothing sales started a good starting point, regardless of sales volume or sales volume were far ahead of the whole year, clothing sales have been going downhill in the following months.

According to the statistics of the China National Business Information Center, Dalian big business has become the best shopping malls. According to the statistics of China National Business Information Center, the sales volume of the top three sales of the main clothing categories is compared, and the following shopping malls are ranked: first, look at the sales of women's clothing. From the statistics of women's clothing sales in the China National Business Information Center, the sales of women's clothing of Liaoning Xing Long Family Business Group Co., Ltd., Tianhong shopping malls limited, Dalian Dashang Group Co., Ltd. and Chongqing business group (Group) Co., Ltd. are outstanding. Among them, Dalian big business group has won 3 Championships in 5 months, and deserved to become the best shopping mall in 2008. In 2007, the growth momentum of China's economy was encouraging. In 2008, people left more helpless than others.

The big business group, which originated in Dalian's Green Valley, is the main force of the department store. At present, there are more than 40 department stores in DAC.

Dshang department store breaks through the single mode of traditional department stores, forming a comprehensive department store represented by the "northeast first shop" - Dalian shopping mall, a brand shop represented by the "China's most excellent high-end department store" mackele Dalian general store, and a variety of forms represented by the "northeast first ladies' professional shop", the autumn store and the "China's first men's goods store" and so on, so as to realize the chain store operation, professional management and diversified development of department stores.

The title of the best shopping malls for men's suits is also owned by Dalian DAC Group Co., Ltd.. In the 6 months of the sales of men's suits, Dalian big business four became the champion store for men's suits.

Shanghai Bailian Group Limited by Share Ltd is the best shopping mall for men's shirts sales. In the 6 months of statistics, Shanghai Bailian 3 times appeared in the throne market. Besides, Anhui commercial capital limited liability company also performed well.

The best shopping malls for children's wear and knitted underwear are Huarun Wanjia limited and Shijiazhuang Nordic 100 Refco Group Ltd. Not only won the women's wear and men's suit sales, but also the sales performance of Dalian big business in children's wear and knitted underwear.

On the whole, the winner of the 2008 best clothing sales department should undoubtedly belong to Dalian DAC Group Co., Ltd.

Sales in January lead the whole year. In January, the sales volume of national clothing products was 12 billion 714 million 267 thousand yuan. This is a vertex. No ten months later can exceed January.

The lowest sales point was in August 2008, which was 6 billion 252 million 125 thousand and 240 yuan, because it was summer dressing season, and most of the summer products began to discount, which was reflected in the shrinkage of sales.

The convening of the Olympic Games and the traffic restriction policies in some cities have an impact on clothing retailing.

Compared with the same period in 2007, the overall sales of clothing in 2008 increased not only in sales but also in the number of sales. The largest increase in sales was in January. However, the growth rate in February was bottomed out, because the sales volume of clothing sales in February 2007 was significant, and 2008 was only slightly surpassing.

Looking at sales volume again, January is still the biggest increase in October. The growth rate in October is very small, which is only 1.07%. Although the overall sales volume has increased, the sales volume of most clothing categories shows a negative growth compared with the same period of the previous year.

In October, the sales of men's suits increased by 4.16% compared with the same period in 2007, while other jeans such as jeans and children's clothing were all negative growth. The sales of leather clothing dropped by 35.92%.

From the average unit price of clothing products, the average unit price in January 2008 was 317 yuan / piece, which was the highest monthly price in the month of statistics. The average price of clothing sales in other months did not reach 300 yuan.

After analyzing the major clothing categories of men's suits, men's shirts, women's wear, children's wear and knitted underwear, we can see that the sales volume of women's wear increased most steadily in the 1-11 months of 2008. In the statistics of the China National Business Information Center, the sales of women's clothing increased considerably compared with the same period in 2007. In addition to April, sales in other months increased by more than 10%.

In addition to women's wear, children's clothing sales performance is also good, reached 3 million 82 thousand and 700 in January, May is another peak period for children's wear sales, sales reached 3 million 4 thousand, sales in other months were around 2 million 500 thousand.

Compared with the same period in 2007, sales of children's clothing increased slightly over the same period in February and October, but increased by more than 6% in other months. In January, it increased by 43.37%, followed by March, with an increase of 22.45%.

The sales of men's suits were significantly affected by the seasons. Sales in July 2008 and August were obviously less than those in other months. July was the lowest point in men's suit sales, and the sales volume was only 427 thousand and 900. In January, the sales of men's suits were 1 million 198 thousand and 300, which was 2.8 times the sales volume in July.

1-11 months in 2008, the sales of men's shirts were not as good as that of 2007. In addition to January, the sales of men's shirts were negative in comparison with the same period in 2007.

According to the monthly sales statistics of men's shirts, May is the best season for sales of this clothing category.

Look at knitted underwear again. In the month of statistics, the highest point of knitted underwear sales is in February, followed by January and November.

Although February was the peak season for the sales of knitted underwear in 2008, compared with the same period in 2007, the sales of this clothing category dropped by 27.95%, 39.90% in February and March respectively.