Domestic Smart Home Market Cooling
< p > in fact, as early as more than ten years ago, the concept of smart home has been put forward.
However, from the point of view to the present, smart home is often associated with high overall cost and user demand is not kept up, which makes it difficult to implement many projects after being put forward.
Moreover, due to the participation of many manufacturers, and the standards have not been unified, resulting in the market is difficult to form a resultant force, and the intensity of popularization has also been reduced.
< /p >
< p > in recent years, the trend of smart phone has blows into China. Manufacturers expect to replicate this success and pform new traditions with intelligence so as to create new value.
The concept of smart TV and intelligent router has come into being. At the same time, smart home has also returned to public view.
< /p >
< p > although the essence of the concept of smart home has not been sublimated, with the upgrading of hardware, the concept of Internet of things and the extension of Internet Co's platform thinking, the market has once again been concerned.
< /p >
< p > market prospect is favored by analysts.
Research firm Juniper has predicted that the smart home market will reach $60 billion in 2017.
Judging from the growth rate of about US $8 billion in 2013, it is not difficult to achieve this goal.
A domestic industry organization predicts that by 2017, the market scale of China's smart home industry will reach 8 billion yuan.
< /p >
Less than P, in 2014, both traditional appliance manufacturers and Internet companies put forward a smart home solution based on their own background characteristics, and some start-ups also put forward their own video of the market.
In this market with frequent connotation and low technical threshold, the market is becoming bloated.
< /p >
< p > practitioners always expect that the market will be further opened, but if they have to pour a basin of cold water, this round of smart home fever may still be a tidal wave of the Internet technology wave.
< /p >
< p > < strong > behind demand mismatch, there is no template < /strong > < /p >.
< p > mobile phone can open the curtains, let the speakers play the music, even change the color of the bulb, or when someone breaks in, the system will automatically alarm, and the mobile phone can capture the real-time picture.
This is the way that some smart home solutions are described.
To sum up, it is to set up a scene and integrate the switches through a terminal.
< /p >
< p > however, the design of these usage scenarios is not a consideration of users' needs, but a technical staff's patching of existing products.
< /p >
< p > the earliest model came from the assumption of traditional appliance manufacturers.
It began to explore more than ten years ago, when the concept was called "digital family".
However, because its tentacles can only extend to household appliances and are limited to their own products, it is difficult to apply in a user family.
Therefore, at present, the best operation is the high-end hotel. Users can mobilize most of the facilities through terminal control.
< /p >
< p > with the rise of the a href= "http://www.91se91.com/news/index_c.asp" > intelligent /a > router product, the idea of strengthening the control center has been mentioned again. However, even though it has been easier and more intelligently to intelligently put part of the household equipment, but whether it has enough attraction for the users, the current answer is still negative.
Apart from a small number of enthusiasts, ordinary users still have certain thresholds for family intellectualization.
< /p >
"P > more importantly, although there have been many innovative small products such as smart sockets, waterproof loudspeaker screens, intelligent door locks, sleep sensors, and so on," killer "products have not yet emerged.
The industry generally believes that through the analysis of big data, human-computer interaction becomes more diverse, and intelligence and automation can be reflected, so that smart home will have further development.
< /p >
< p > there are also pessimists pointing out that because overseas markets do not have models of smart home, Chinese manufacturers do not have the case of "duplication".
Recently, Google and apple have put forward corresponding solutions, but it is too early to have a mature product.
< /p >
< p > < strong > the dispute over traditional telephone language rights affects industrial cooperation < /strong > /p >
< p > in order to solve the < a href= "http://www.91se91.com/news/index_c.asp" > interconnect problem < /a > between different manufacturers, the Chinese market has been supported by the competent departments, and has been interacted by related agencies, IT enterprises and household electrical appliance enterprises. Finally, the standard of two network plus points has been formed, that is, flash links and E home Jia.
The flash camp includes Lenovo, TCL, Konka, Hisense, etc. the E Jia Jia camp mainly includes Haier and Tsinghua Tongfang.
< /p >
< p > the two sides began to have different positioning, but competition also started rapidly. At last, both sides failed to produce influential products and solutions.
Now Haier is working with apple, and the flash has also expressed interest in Google Android. The competition between the two sides will continue, but the impact on the industry is not large.
< /p >
Instead of P, the home appliance manufacturers' individual operations are pformed into intelligent ones.
In 2014, many domestic appliance companies including Haier, Changhong and the United States have announced the relevant strategies and deployment, of which the differentiation is very obvious: Haier has launched a more comprehensive solution outside the original U-home smart home system; Changhong hopes to integrate its black-and-white electric power into the family Internet strategy; the United States aims to build tens of millions of user level communities.
< /p >
< p > after the intellectualization of black power, the intellectualization of white power has become inevitable.
Such as smart refrigerator with remote monitoring, its food management and menu customization can also be seen.
Intelligent Cloud home appliances combined with cloud computing will also provide higher value with the improvement of sensors and other technologies.
< /p >
< p > the industry is worried that manufacturers want to be able to develop along their own product lines, but this will lead to system closure and data exchange, which will affect the overall development of smart home.
For ordinary consumers, it is impossible to buy the entire set of products provided by the same manufacturer, so the "model room" of the smart home displayed by home appliance manufacturers is just a castle in the air.
< /p >
< p > that is to say, any household power plant can not achieve the popularization and popularization of smart home through its own intelligent strategy. It must form a resultant force among them, and the unification of standards is the premise.
At the same time, Internet companies have put forward their own smart home platform strategy, and even launched corresponding intelligent hardware products.
This step by step in the market will also enable the traditional home appliance market to further open the original closed platform.
< /p >
< p > < strong > capital fever is less than a href= "http://www.91se91.com/news/index_c.asp" > entrepreneurial team < /a > /strong > /p >
< p > compared with household appliances enterprises, hundreds of millions of investments are made, and the entrepreneurial team is much more difficult.
The latter is equally keen to smell the future of smart home, but the capital market is rarely invested in prudence.
< /p >
< p > it is one of the reasons why entrepreneurial teams are prone to die.
Yuan Zhennan, who is fighting to enter the market of intelligent routers, should feel this way.
< /p >
< p > Yuan Zhennan is one of the co founders of intelligent routing.
When he held the financing, Yuan Zhennan once described the product's ultimate imagination as a computer like data center, media center and intelligent home control center, and even made plans to ship in the first quarter of this year.
However, now that it has entered the third quarter, products and teams have already disappeared.
Informed sources say it is considering pformation.
< /p >
< p > this is not an example. Some investors say that because the domestic smart home is still in the early stage, the products of the entrepreneurial team are mostly single products, and it is difficult to form a system, and the popular products need to take into account the old equipment, which is a huge cost threshold for entrepreneurs.
< /p >
< p > in addition, with the rise of the crowd raising platform such as roll call time, hardware chips are becoming a fashion, which can reduce the trial and error cost of the entrepreneurial team.
But a product can be used by ordinary users, it requires it to be simple and easy to use, rather than meet the needs of a few geeks.
Therefore, before further improving the products, capital can only wait and see.
< /p >
< p > as a concept that has been put forward for more than ten years, smart home has always portrayed a bright future for users, but it still needs exploration and development.
The emergence of smart phones and mobile Internet has accelerated the desire of the industry, but the market competition has become increasingly fierce.
Therefore, China's smart home heating is also the time to cool down.
< /p >
- Related reading
Differentiated Products Are The Source Of Sustainable Development For Enterprises.
|The World Cup In Brazil Is In Full Swing, Carrying Out "Assists" In High-Tech Intelligent Devices.
|- Case direct attack | Dr.Martens Recall Ma Dingxue With Harmful Ingredients
- Instant news | In The Face Of The Current Maternal And Child Market In China, How To Reconstruct Mother To Child Retail?
- Enterprise information | There Are Many Problems In Chanel'S Internal Pformation.
- Instant news | Jingdong Announces New Strategy Of Reconstructing Open Platform New Strategy Implemented In October 1St
- Recommended topics | UNIQLO'S "Comprehensive Combat" Program Officially Announced The Entry Into The Maternity Products Market.
- Daily headlines | Liu Wen'S Finale, Ordos, Ordos, 2017 Autumn And Winter Series Yuan Quan, Gao Yunxiang And Jin Dachuan To Help.
- Daily headlines | 2017 Shenzhen Clothing Design Skills Competition Officially Launched The Highest Honor Award For You.
- Recommended topics | Jimmy Lin Took The Lead In The Race To Achieve A Two Win In Shanghai Railway Station.
- Recommended topics | Shanghai Railway Station: President Jogging Shoes Help Ping Ping Team Again Won The Championship.
- Fashion character | Liu Shishi'S Early Autumn Coat Demonstrates The Latest 2017AW Coat.
- 職場(chǎng)心理:工作不順心教你4招自救
- Businesses Generally Cut Prices By 66% Off.
- How Can Children's Clothing Wholesale Enterprises Upgrade Their Brands?
- Beijing Zoo Wholesale Business Circle Has The Desire To Upgrade.
- Praising Customers Is A Sharp Tool For Underwear Salesmen To Achieve Sales.
- Tian Le Invited China'S Cutting-Edge Designer "Strongest Lineup" To Debut.
- Italy Luxury Brand Caruso Officially Enters The Bund Financial Center
- Summer Fashion Women's Clothing Is More Suitable For Summer Heat.
- Lining Works Hand In Hand With Jung Soo Yeon, A Member Of The Girlhood.
- White Collar Women Wear Clothes Carefully Worn Out And Simple.