How To Select The Ideal Clothing Store?

Some people say that the three key conditions for opening a shop are: "the first is the location; the second is the location; the third is the location." It can be seen that the development of shops has a profound impact on the successful operation of the franchised stores. The need to cooperate closely with the franchisee and the franchisee is to consider and formulate the strategy of opening a store in an all-round way, and to formulate and execute the opening shop plan in the most effective way, including market analysis, business circle investigation, site selection, decoration, opening preparation and opening.

　　 Shop location

Process market analysis - Business District Survey - site selection - Decoration - opening preparation - opening.

　　 Analysis:

1. consideration Clothing store For new stores, to reduce rent and reduce expenses, the shop area is small, so it is decided to rent 10 square meters of shops.

2. there are two prosperous areas, but the brand must be built on this brand street. Only in this street can shops find business atmosphere.

3., it is necessary to operate a comprehensive store to suit local conditions. To cover the second line, three line brand, accessories and so on.

　　 Site selection:

Retail oriented management model The choice of storefront is crucial. It often determines the success or failure of the business directly.

So how can we choose the ideal store?

The first step is to select lots and stores to choose lots of business areas. We should grasp the following key points: to grasp the "passenger flow" is the principle of "money flow", and to open shops in busy areas with busy traffic and bustling people, the chances of success are often much higher than those in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results.

There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with a large inpatient department); 4. School gate; 5. Vigorous tourist attractions; 6. The gate of the large wholesale market.

Using the "Duo long city" effect, we may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often giving flowers bouquet to customers and friends. She said that in addition to being very anxious, she would probably buy flowers near a flower shop. Most of the time she went to a street to buy flowers, because there were more florists, a wide variety of colors, and a larger choice; Mrs. Jiang, who was teaching at a university, would buy clothes whenever she wanted to buy clothes. She always liked to buy clothes in a crowded place. She thought that besides many styles, the shop could sell goods more than three, and it would be easier to start at a price. Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.

It is noted that the choice of business location is closely related to business content and potential customer groups. All sectors of the industry have different characteristics and consumption targets. The prime location is not the only choice. Some shops open in downtown areas rather than in some relatively remote areas, such as shops selling salt, vinegar, and vinegar. The business in the residential area must be better than that in downtown areas. Therefore, we must determine the location of the shop according to different industries and projects, and choose the right storefront, not the more lively place the better, the key is to act accordingly.