Clothing Brand: Also Need To Examine The Local Brand Influence.

< p > some time ago to go to a place of three line city.

In a few days' journey, it was found that the planning of the city is good, that is, there are few shopping malls in the urban area, and only one Wanda Plaza near the hotel.

As soon as the clothes were scarce, I wandered down the Wanda Plaza to relax.

Skipping some brands that were not interested, they went straight to the door of UNIQLO.

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P is probably the reason of working day. The shopping center is very cold. Even though UNIQLO is a popular brand in the shopping mall, there are few customers patronizing.

Looking at it, only a few staff members in the big shop were busy sorting out the goods.

You know, sometimes the atmosphere of shopping is very important. The sparse shopping mall seems to make people less than half of their shopping, so they do not go to the checkout desk directly with a T-shirt that looks appropriate.

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< p > the checkout counter has no staff for the time being, and there is nothing wrong with it, so there is no hurry to call the staff, but there is still a waiter who soon found me and came over in trotting.

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< p > "Hello, I have kept you waiting."

She is very "a href=" http://sjfzxm.com/news/index_s.asp "sorry" /a.

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< p > actually it was less than half a minute, and it was all right.

I gave her a smile.

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< p > "well, thank you for your understanding."

With this sentence, she bent down unexpectedly, and bowed to me.

"Your time is delayed."

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< p > when I was shocked, she began to calculate the accounts in a neat way. The next procedure is almost the same as Beijing: credit card or cash. If you swipe your card, please sign it below the list.

But in the same way, because of the difference between the speed and intonation of different people, they feel quite different from each other. This waiters speak slowly and feel very comfortable.

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< p > the service of this staff is very meticulous from beginning to end, which makes me feel strange.

Yes, it's strange.

When I was in Beijing, I often stroll around shopping malls and visit UNIQLO, but the attitude of all the staff was worse than that of the three line city worker.

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< p > perhaps there are too many shopping centers in the first tier cities, and the shopping guide is not busy. No, it also shopped through shopping malls from Monday to Friday when people were few, and most of the staff, especially those of fast fashion brands, would give "love to ignore" attitude.

Why? It's very simple. Brand names are enough in the city. Customers who come to buy clothes do not value the service, but the appeal of the brand. They are good at enjoying the cool, which leads to the slack of the brand guidance service.

In the three tier cities, brand appeal is not so prominent. The salesperson will be active or passive to create a sense of pressure and urgency, so that the work will be more proactive.

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< p > nowadays, the business system and planning of the three tier cities are close to the first tier cities, while the service attitude of the brands in the shopping mall may return to the rigorous a href= http://sjfzxm.com/news/index_s.asp of the three tier cities, plain /a.

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