The Antarctic Canceling The Original Company To Seek Pformation

When he read the newspaper, the public Qin uncle did not intend to browse to a notice. The main content was the cancellation and settlement of the Shanghai Antarctic Enterprise Development Co., Ltd.

The price of thermal underwear is low, and the price of thermal underwear is not as high as that before. The price of thermal underwear is no longer as high as it used to be.

Reporters learned from the market that a south polar women's cotton suede underwear is worth 139 yuan.

However, the price of main underwear, such as Heng Yuan Xiang, North Pole and three guns, did not exceed 200 yuan.

This is also true of brand underwear, not to mention the price of non famous thermal underwear.

The reporter noticed from some e-commerce websites that the price of thermal underwear with all kinds of fabrics is between 50-60 yuan, and some can buy one and send one.

Over the past few years, the price war of thermal underwear and the "South Pole" registration storm, coupled with the "plastic film" quality incident of thermal underwear, the original advantage of the thermal underwear industry has disappeared.

"The thermal underwear is too thick to meet the needs of modern young people." most of the citizens have such complaints.

In order to verify the reasons for the cancellation of the company by the Antarctic people, the South Pole visited the company of Huang Jia que road.

Reporter learned that the canceling of the Antarctic Enterprise Development Co., Ltd. is a founding business of the South Pole.

Regarding the cancellation, Wang Guorong, head of the southern textiles development limited company, believes that after many years of development, the company's business has been adjusted and new businesses have been set up, so the cancellation of the company is also a need for the strategic development of the South Pole.

It is learnt that the main business of Shanghai Antarctic Textile Development Co., Ltd. is still warm underwear. It is expected that some underwear products will be launched this year.

In the next period, the southern people will mainly enhance their brand image and ensure the quality of their products, and make relative adjustments to the original strategy.

Since 2007, the production of thermal underwear has been ceased, and the three party interaction strategy of factories, distributors and the Antarctic has been taken.

In a sense, the Antarctic has abandoned the whole industry chain's production of thermal underwear and replaced it with the famous brand of "South Pole".

Zhang Yuxiang, founder of the south pole, is interested in redeveloping another way to support development. The other clothing brand "Zun Fang", which is founded by the Antarctic founder, is mainly engaged in men's clothing in different departments, and has nothing to do with the thermal underwear of the family business.

Wang Guorong frankly, after years of price war, the profit of thermal underwear market has been very low.

If we still advertise on CCTV and other channels in the past, enterprises will be under great pressure. This is also the main reason why we do not see the advertisements of the South Pole now.

Nowadays most thermal underwear manufacturers concentrate their money on production, and the usual marketing strategy is discount and brand promotion at sales terminals.

Under the test of price war, there are few real thermal underwear brands left in the market. The north polar fabric and the South Pole have been stationed in the down garment market successively, and Yu Zhaolin, the pioneer of thermal underwear, has also joined the pformation.

But it turns out that the strategy from "inside" to "outside" is not effective, and these brands are also now submerged in the down garment market.

Wang Xiaonan: editor in charge