Brand Clothing Store Decoration Design Principles
< p > 1, the display of goods is unified.
In order to achieve the display effect and fully reflect the brand design concept, from the overall LOGO design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.
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< p > 2, < a href= "http://? www.91se91.com/news/index_c.asp" > goods put < /a > contact and collocation.
Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.
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< p > 3, the structure of goods is practical and effective.
In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.
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< p > 4, < a href= "http://? www.91se91.com/news/index_c.asp" > display space < /a > construction is reasonable, smooth, and strong guidance.
The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.
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< p > 5, < a href= "http://? www.91se91.com/news/index_c.asp" > goods display < /a > unique style and outstanding features.
This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.
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< p > not only can we get a steady stream of results from the market, but we can also effectively promote the image, culture and quality of the brand.
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< p > related links: < /p >
< p > 1, enhance the comparison between commodity and background.
There are many kinds of visual information in the store, so people can only choose a few to identify objects.
According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background.
For example, in the interior design, use dim colors and low lighting, and use the light to project the light onto the merchandise, so that the customers' eyes are attracted to the merchandise.
For example, light goods are based on dark walls, while dark goods are based on white shelves, which are used to highlight goods.
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< p > 2, master the appropriate intensity of stimulation.
In addition to highlighting goods.
Advertisements, neon lights, TV and so on are also used to attract customers.
But stimulation can not play a role beyond a certain limit.
The greater the number of signboards, the less likely the relative attention will be paid to each item.
Experiments conducted abroad have shown that the possibility of attention is much faster than that predicted by people who only focus on quantity.
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< p > adding second signboards will not halve the possibility of the first signboard being noticed, while the influence of the third signboards will be greater. When the fifteen blocks are taken, the possibility that a particular signboard will be noticed is considerably less than fifteen points.
Experiments show that the average person's visual attention range is not more than seven, for example, the letter can be displayed in a short time. The average person can only see about six. This is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design.
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