Cheng Jingdong And Other E-Commerce Enterprises Have Launched Their Own Business.
< p > > the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes "< hat > net" to give you the introduction of "self introduction" business Cheng Jingdong and other electricity supplier enterprises "standard".
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< p > July, when the shop No. 1 of shop celebrating the month announced that it had reached a strategic cooperation with the family convenience store in China, it will provide an order package for self service of 300 family convenience stores in Shanghai.
This is also the 1 shop that opened the COSCO Bay Bay large community service center in March this year, and the "O2O" chain in April.
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< p > "COSCO Bay City" is the first community service center of No. 1 store. It has three functions, namely, delivery center, customer acquisition point and marketing center. It is the online service line for the community residents to provide on-site online shopping guidance, commodity distribution and self service.
The family convenience store's self promotion is the upgrading of the "last mile" after the 1 store has been "punctual" and "fixed day".
This service can not only allow users to receive goods at any time, but also take care of users' needs for privacy and security.
Wang Haihui, vice president of shop No. 1, said.
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< p > the 1 shop who interviewed by the International Commercial Daily reported that the family convenience store of No. 1 store provided "24 hours self mention" and "cash on delivery" service.
"The family will arrange vehicles to be fixed daily to the distribution center of shop No. 1 and pick up the goods and pport them to all stores along with the logistics backbone network of the family.
When ordering, the consumer can choose the nearest family convenience store, and will receive SMS notification after the package is served.
The whole family has separate storage space for placing parcels, and arranges special people to keep the parcels. Consumers can pick up parcels on the basis of valid ID cards and phone tail numbers.
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< p > for this, Wu Lingling, Minister of China's service commodity Department of the family convenience store, said: "cooperation with shop No. 1 is an effective complement and win win between online and offline retailing.
For shop No. 1, opening up can provide users with a flexible way of receiving goods, while reducing logistics costs.
For the whole family, there are 300 stores in Shanghai to provide self service. In the future, if we want to expand the service stores, we can also analyze the big data of store No. 1, and find out the areas with high user demand, but the opening service stores with low density will be given priority to on-line, and effectively meet the needs of users.
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< p > in addition, the 1 store related person interviewed said: "shop No. 1 has the leading edge in the B2C market of food, beverage and other fast food products, and users of daily necessities have a high frequency of purchase.
Although the family convenience store has been on the line for a short time, there is no data available for specific orders, but the weekly growth rate has reached 300%.
Among the types of users, the above class, college students and people who have special requirements for receiving time are the majority.
At the same time, although the family's self service has only been launched in Shanghai, the family has now entered Shanghai, Suzhou, Hangzhou, Guangzhou, Chengdu, Wuxi and Shenzhen, and has announced that it will open shops in Beijing.
Shop No. 1 is planning its own business in the country.
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< p > industry insiders say that before the No. 1 store, the large business enterprises such as a href= "http://www.91se91.com/news/index_c.asp" > Jingdong < /a >, Suning, Dangdang, Tmall and Amazon China already have their own business.
By making use of the advantages of online and offline channels to enable customers to achieve full channel shopping, thereby achieving the core value of O2O, it has become the common choice of e-commerce enterprises.
"Through self promotion, e-commerce enterprises can provide systems, platforms and traffic for traditional retailers, helping offline retailers realize sales online.
Consumers can either buy goods from physical retailers or purchase them online. They can go to physical stores to pick up goods, and physical stores can also deliver door-to-door products.
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< p > prior to that, Li University, vice president of Jingdong group, told the International Business Daily reporter that the O2O strategy under the online and offline integration is the focus of Jingdong development in 2014. Cooperation with the sink channels such as convenience stores can better meet the needs of consumers.
"Jingdong has positioned itself as an integrator of the industrial chain.
We hope that we can use the advantages of online accumulation to pfer user resources to the offline, contribute to the pformation and upgrading of the traditional retail industry, and at the same time, better enhance the shopping experience of consumers.
Through the O2O strategy, the distribution network of Jingdong throughout the country will be combined with convenience stores. < a href= "http://www.91se91.com/news/index_s.asp" > online shopping < /a > can achieve one hour service.
In the future, you can see a Jingdong distributor every 100 meters. "
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