World Cup Stealth Marketing: The Chief Culprit Of Killing Brazil Is Nike.

P, the World Cup semi-finals in the early morning, the host Brazil 1:7 was defeated at the foot of Germany, and the world was in an uproar.

Who should pay for this "slaughter"? Besides the poor Brazil international, the manager and the Columbia culprit who killed Neymar, even the famous sporting goods brand Nike also came on the list.

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< p > < strong > < a href= "http://sjfzxm.com/news/index_c.asp" > World Cup < /a > "Bo everything" < /strong > /p >

The world cup is a huge stage. As a global sporting goods giant, ADI and Nike have been fighting for the world cup, even at the expense of P.

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Before the P World Cup in Brazil, Nike spent a lot of money on advertising the world cup with Wieden+Kennedy advertising companies and Passion animation companies.

How much is Wieden+Kennedy? It is one of the biggest advertising companies in the world. Its customers include Nike, Coca-Cola, Microsoft, Facebook and other local tyrants. It has won the best commercial advertising award of Emmy two.

Passion also has a reputation for participating in the creation of Roger who had set up rabbit, and won the Oscar prize on the day of September (2000), lost and found (2011) and "sugar Hunter" (2013) three.

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In order to win the world cup propaganda campaign, Nike used the special forces "Influencer" in the public relations department. Nike is a public relations team specially designed for those who have extraordinary influence in various fields. P

After thousands of choices, Nike has identified 8 stars as the main protagonist and has made a very dynamic theme -- "Risk Everything".

On the poster, the 8 stars from left to right are French winger Frank Ribery, American goalkeeper Tim Howard, Spanish midfielder Andres Iniesta, world soccer player Portuguese forward Cristiano Ronaldo (C Luo), Swedish center Zlatan Ibrahimovi (Ibrahimovic), Brazil's new generation football idol Ibrahimovic, England captain and Brazil star.

They also produced an elaborate animated short film, The Last Game, which made the soccer superstar superhero and launched an exciting struggle with the evil forces that attempted to use the computer and clone to control the movement.

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< p > < strong > 7 before the ball semi-finals, one after another "killed" < /strong > /p >

< p > it is reasonable to say that the 8 chosen people should be able to ensure that Nike will be unveiled to the final stage of the World Cup finals.

But the ideal is plump and the reality is too skinny.

Sweden's star Ibrhimovic was the first to leave.

Well, in fact, he didn't have the chance to set foot on the flight to Brazil.

Sweden's World Cup qualifying European games qualifying two round 2 to 4 loss to Portugal and was eliminated, and the terminator happens to be standing beside him "teammates", in the second round of the only three ball to complete the "hat trick" of Portuguese 7 - C Luo.

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< p > after the elimination of Sweden, C Lo did not allow Ibrahimovic to wait too long in front of the TV set. After the first 0 to 4 loss to Germany in Portugal, Portugal met the US team in second key battles. Finally, the United States goalkeeper Howard played a stable role (two goals scored) and the team's smooth attack. Finally, 2:2 was drawn up, and in the final round of the match, he had a very tacit understanding with the German team, and sent C to Europe.

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Iniesta and Rooney, who were also eliminated from the group games, were also unstable. The teams in Spain and England also encountered the biggest two black horses, Chile and Costa Rica, in addition to the US team.

Even if you were the last champion or European champion, you could not escape the fate of group say goodbye.

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The worst of the 8 P is Neymar.

In the 1/4 finals against Columbia, Neymar was violated by the other players behind, leading to a fractured vertebra. He had to leave early and finish his first World Cup.

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< p > < strong > "single seedling" has the most tragic ending and tears become /strong. < /p >

< p > before the start of the match yesterday morning, Nike may be praying that Lewis, the Brazil star of the "left one", can save the situation. But in the end, he can only weep away from the world cup while crying in the face of the global audience and apologizing to the people of Brazil.

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< p > because captain Tiago Silva accumulated two yellow cards to suspend the match, and Lewis wore the captain's armband of the Brazil team.

The temporary captain felt deeply sorry for himself and the bad performance of the team.

"I just want our fans to feel a little bit happier.

We have suffered a lot for Brazil fans, "Lewis told Brazil World Wide Web.

"I want all Brazilian people to be happy, everyone knows how important it is, even if it's just football."

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< p > < strong > football players are always old eyesight < /strong > < /p >

P maybe Americans are too familiar with football.

The selection of Nike in football has always been dazzling.

Because in 1998 and 2006, the risk of Brazil alone was too great. Nike began to grow from South Africa's World Cup.

But the publicity ad made in 2010, "kicked out the legend", is a well-known advertising curse.

The stars in the advertisement, Ronaldinho, Pato and Walcott did not come to South Africa. Cannavaro, Ribery, Rooney and C Luo came out one after another.

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< p > but in other sports areas, Nike must be praised for its vision.

The classic is Jordan signed 500 thousand dollars in 1985, and Liu Xiang signed the top 300 thousand yuan of the Athens Olympic Games.

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