E-Commerce Is One Of The Main Trends In China's Clothing Market.

< p > > a > China's < /a > Electronic Commerce Research Center released forecast data in July 8th. The overall scale of China's clothing online shopping market in 2014 will reach 615 billion 300 million yuan, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.

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< p > 2013, the highest proportion of sales in China's online shopping market was clothing shoes and hats, and the user purchase rate reached 76.3%. It is estimated that in 2014, the online shopping rate of clothing and footwear category users will exceed 80%.

The demand for clothing and footwear products is high, and the rate of repeat purchase is high. It is the category market that the electricity suppliers compete for the most potential users.

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< p > China Electronic Commerce Research Center thinks that along with the rapid development of China's clothing mobile e-commerce, it will continue to expand and divert channels in mobile terminals.

At the same time, "store" and "electricity" complement each other, online and offline integration development will become one of the main trends of China's clothing e-commerce market.

In addition, personalized customized services will also attract the attention of clothing business operators.

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< p > related links: Shenzhen clothing to international needs more platforms to create "fashion Silicon Valley" < /p >

< p > 2013, the clothing industry in Shenzhen reached 180 billion yuan in total output value, and more than 2000 garment enterprises in Shenzhen had more than 1200 clothing brands, and the market share of shopping malls in domestic big cities reached over 60%.

Most of the headquarters of garment enterprises that create these amazing figures are gathered in Longhua.

Mass Phil, Ying Er, and Song Li Si have already called the name of the clothing brand in the whole country. In the future, how to move towards the international market requires Shenzhen to build more platforms for local brands and participate in the fashion week of the world.

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With the opportunity of the Shenzhen Trade Fair this year, the Longhua new district plan to enhance the international popularity of the big wave fashion creative city as the "fashion Silicon Valley" and create the world's leading fashion industry highland and exchange and cooperation platform. P

Fashion brands like Mass Phil and AI love Shenzhen can be seen everywhere from design to quality.

Moreover, the designers integrated Chinese and Western culture to form their own unique style.

I remember traveling to Seoul, Korea, a year ago, in Lotte Department store. Mass Phil was surprised to see the Korean high-end brand with the local pride.

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< p > but it is true that Shenzhen clothing brand is superior to European brand in terms of design and quality. However, Shenzhen's clothing brand is far less widely known than Europe. What is the reason? People in the industry believe that it is difficult for people to get rid of their old views.

People are used to linking Guangdong, even Shenzhen and "world manufacturing factories", and they will ignore the good design and creativity here.

Secondly, Western clothing brands have been in the history of hundreds of years, and they have formed their own traditions.

Shenzhen has only been built for more than 30 years. The garment industry has only been developing for about 15 years since its beginning, and the time is very short. It is not easy to achieve today's results.

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< p > Shenzhen clothing brands need more platforms to move towards the international market.

Widely advertised, with excellent quality and design, Shenzhen's clothing brand will have a large market.

In addition to holding trade fairs, Shenzhen has to build more platforms for local brands and take part in fashion week in Europe and America.

For example, the Shenzhen apparel industry association can organize fashion companies to participate in fashion show and Australian fashion week to show Shenzhen brand.

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