The Shop Name Is Designed As A Good Helper Of The Clothing Store Manager.

Ancient trade names attached great importance to the use of lucky and smooth words to symbolize their business. At that time, most of the shops were in the form of Shun, Guang, Tai, Xiang and so on. Modern management is also very careful to give their shops a concise, refreshing and distinctive shop name. As a shop, naming is also a great learning. Its name is elegant, and there is a tidal flu that can move customers' hearts. A good shop name must be suitable for the level of its target customers, suitable for its business purpose and sentiment, so as to set up a good image for the shops and enhance the attractiveness of customers.

1. Easy to read and easy to remember Principle 。 The principle of easy to read and easy to remember is the most fundamental demand for shop names. Only when it is easy to read and remember, can it effectively play its recognition and communication functions. How to make the shop name easy to read and easy to remember? Here are the following points: succinct, simple, simple and clear, easy to communicate with consumers, and the shorter the name, the more likely the customer's daydream is, and the more meaningful it is. The Chinese name is usually 2~4 bytes, and the foreign name is generally 4~7 letters. The name should be uniquely modified to avoid synergy and avoid confusion with other shop names in order to get a distinct impression in the public mind. Novel, have the sense of the times or catch up with the trend of the times, create new concepts. It should also be loud and boldness, with a high starting point, strong impact and strong sense of shock.

2, shop Business products Attribute principle. Shop names should also imply some properties and uses of the product. The obvious problem is that the more famous works describe the products of a particular category, the more difficult the masterpiece is to extend to other products. Therefore, when the shop owner names the shop, do not use the shop name to imply too much about the types and attributes of the product, otherwise, it will not be conducive to the further development of the enterprise. However, in the clothing industry, if the clothing store operates a certain type of clothing and is oriented to a certain class of customers, it can name the customers and let them know the type of shops, such as "Lady house" is such a successful example. In addition to embodying types, it also embodies the characteristics of clothing stores.

3, inspiration association Principle. It means that the shop name must have a certain meaning, so that consumers can get a pleasant association from it, rather than a negative association, or a lucky name. But it should be noted that sometimes from a language, it is the name of auspicious, and read in another language, it will have a negative meaning. If this happens, if you want to enter the market of the area, you must rename it.

4, support the principle of symbols. A logo is a part of a store that can be identified but can not be expressed in words, such as Coca-Cola's red logo, McDonald's striking yellow M, Apple's cowboy's missing apple, and Mercedes's trident star ring. When the shop name can stimulate and maintain the identification function of the store logo, the overall effect of the store is strengthened.

There are two important principles to be noted when designing shop names: the principles of adapting to market environment and the principle of legal protection.