Haikou Real Clothing Store Breaks Through To Survive

Here world clothing shoes The Xiaobian of the hat net tells you how to break through the Haikou solid clothing store.

Recently, some of the products in Tmall mall have more "first try and buy" new labels. Consumers purchase such goods, they can try the experience first after receiving the goods, and then make payments again. It is found that they are not suitable. If they do not affect the two sale, they can refund the goods directly, and the freight will also be compensated by freight insurance after confirming the return.

Reporters entered the front page of Tmall mall to buy "first try and buy" search products, including clothing, glasses, hair accessories, etc.

Maria Clothes & Accessories Online shopkeepers told reporters, "first try and buy" is not without a threshold. There are two kinds of people who enjoy this privilege: Based on their own big data, Tmall randomly selected some online shoppers to sign letters for people, and the icons were displayed as "TN letters"; invited some users to get the first test and buy services after freezing the amount of Yu Ebao, and then thaw the corresponding amount after repayment.

Physical clothing store pressure "mountain" big

Zhang Zhang, a woman shop in taailong City, Haikou, told reporters that in the past few years, the women's clothing store still made some profit, and now it is losing money every day. Now it has transferred a shop in Baihui city. "Seven or eight years ago, the solid women's clothing store had a good profit. Because of its good business, it opened three stores, and now it has only one store." Mr. Zhang said.

The main reason for closing stores is the impact of online shopping. "No matter how shopkeepers use their brains, they spend more and more on personnel and transportation costs. clothes It's not cheaper than online. " Mr. Zhang said helplessly.

Xiaoli, who runs women's clothing business on the two floor of the multi floor shopping mall in liberated West, admitted: "Tmall clothes' first test and then buy 'will have some impact on the physical store. I go to Guangzhou once a week for a purchase, and the cost of road, rent, utilities and so on must be added to the cost. As a result, there is absolutely no advantage in terms of price between physical stores and online stores. Now we can only target some middle-aged and elderly customers who do not buy online.

During the interview, the reporter learned that in addition to the clothing industry, various entities such as decoration industry, auto parts and hardware industry were affected by online shopping in varying degrees.

Entity shop PK shop

Mr. Fu, who runs men's clothing, said that online shopping changed the way consumers buy. Many consumers will find their counters on the Internet after seeing their favorite clothes in the store. Liao Yi, the online shopping giant, said she saw a brand dress in Oriental Plaza at 999 yuan, and only 630 yuan for Taobao to find professional purchasing. The difference between the two prices was 369 yuan. How can such a big price difference keep people from moving?

There are also consumers who are more interested in physical stores. The housewife, Wang Bo, is 3 years old. "Online clothing is diverse in style, cheap in price and good in evaluation, but children's clothing should be bought in whole cotton products, and it can't be three no products. This is going to buy at the physical store. The price of a set of clothes is really different from 100 yuan, but even if the price of the physical store is more expensive, it is also willing to buy in the physical shop, and feel relieved." She said.

Some citizens admit that online shopping is cheap, but there are also many potential risks. Only browsing pictures on the Internet can cause errors in physical color, quality and pictures. The return of goods requires the public to bear freight charges.

Shop will not quit

Tmall clothing "first try to buy" is an opportunity or a hindrance? Chen, a shop owner in Haikou, told reporters that Tmall's implementation of a "pre test buy" is a signal to the entity store owner. Now it has little influence, but once the operation is mature, the business of the entity store will be even worse. Forced by fierce market competition, he managed both physical stores and online stores, which not only caught the customers of the physical stores, but also caught the online shoppers. He said that for consumers who prefer shopping habits with "presence", physical stores are an indispensable shopping channel. Consumers who love online shopping can enjoy the good quality of brand clothes and the cheap shopping online.

Wang Yiwu, an economics professor at Hainan University, believes that businesses will reshuffle in the process of development due to changes in business models. However, under the impact of online shopping, physical stores will not quit, but the development space may be smaller. In the long run, online shopping and entities still coexist, because no matter how online shopping develops, people will always buy things in physical stores, and not everything can be sold online.

In addition, despite the gradual expansion of online shopping scale, there are still many drawbacks, such as imperfect after-sale and no guarantee of quality. Nowadays, many shops on the Internet frequently produce the word "genuine", which is mixed with good and bad. Many consumers have been cheated. But the traditional physical store can let consumers directly experience the details of the product. For some consumers, offline stores are still the best choice for their shopping. Wang Yiwu thinks that the price of the shop is really low, but the entity store also has the advantage. We should attach importance to and perfect the corresponding after-sale guarantee service, so that the customers feel the quality is guaranteed. This is unmatched by the online shop.

It is not appropriate to buy clothes in Taobao, and how to deal with it? The reporter learned that Tmall, Ali, small and micro finance and businesses jointly build a new way to "pay for clothes first," so that buyers can "credit" to wear clothes first try.

During the interview, many entity stores said that since the rise of online shopping, they have Physical store The impact is bigger and bigger. Once the online store implements the "pre test and buy" operation, the business of the entity store may be even worse.