What Should Traditional Small And Medium Enterprises Do To Network Marketing?

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201407/29/20140729050304_sj.JPG "/" < > > "

< p > do you think that e-commerce is to open an online store, that is, to pay for promotion, that is, competitive bidding.

Do you think your products are not suitable for e-business and are not suitable for Internet Marketing?

You are so wrong!! < /p >

< p > July 16th, the 2014 China Internet Marketing Development Forum was held in Kunshan Crown International Hotel. The theme of this forum is "the pformation strategy of traditional enterprises in the mobile era". We invited CCTV financial commentator and chairman of the single Ren information group to visit the scene to answer questions.

We tell you through a case that the Internet is just a tool, and marketing is the essence.

If you don't go into Internet marketing, it's really late! < /p >

< p > 10 years ago, < a href= "http://sjfzxm.com/news/index_f.asp" > Network < /a > was the choice of Shao Baoling, President of Julong bag and bag Co., Ltd., which had no choice but to expand the online and offline multi-level sales. E-commerce became an important sales channel for her, and half of the orders from the enterprise came from the network.

Today, the gap between online and offline sales is widening to 8:1.

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< p > 3 years ago, Shao Baoling, who was in the "bottleneck" of the performance bottleneck, walked into the network marketing classroom of the single kernel information. He did not expect to improve his performance obviously after learning for practical use. In 2013, the turnover of online orders was as high as 360 million yuan.

After continuous learning and arming, the enterprises have been developed again, and have become Yiwu's business cards worldwide.

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< p > < strong > 2013, the net order paction was 360 million < /strong > < /p >.

Julong luggage Co., Ltd. (P) was established in 2002. It is a comprehensive luggage enterprise which integrates science, industry and trade. It owns three independent brands, such as "dragon" brand, "Baoli" and "Le Cheng".

At present, it can produce 5 million aluminum containers and 3 million PC boxes annually. It is one of the largest production bases in China.

Products 70% sell well in Europe and America, Southeast Asia, Japan and South Korea, Hongkong and other countries and regions.

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< p > the main sales mode at the beginning was "store before factory". The annual sales volume could not exceed 20 million yuan through the exhibition and storefront orders, the cost of the order was high, the flexibility was not enough, and the development of the enterprise was slow.

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< p > "sales of traditional entities are weak, but demand is still there, just shifting."

As early as in 2003, firmly believed that electronic commerce is the future enterprise development direction, Shao Baoling invested 200 thousand yuan on the B2B platform, the false colleague.

Gradually, from traditional telephone, retail and exhibition marketing to online and offline, entity and Internet integrated marketing, pformation brings new opportunities to dragon bags.

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< p > "when you think you are good, it's time to be eliminated!" however, after years of rapid development, the enterprise has entered the bottleneck stage. In recent years, sales have been raised by only 30%, and can no longer go up to a higher level. Shao Baoling said, "I have been puzzled, but I can not think of a way out.

Take a chance. After the whole day's course, I was very excited. I was very outdated. "/p".

< p > March 2011, through the study of the sixty-seventh session of "the whole network marketing network fast profit system" course by the single kernel information group, Shao Baoling once again led the giant dragon bag and sup case to a breakthrough in sales after understanding the network marketing systematically.

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< p > in network promotion, she and her team have a better understanding of the way of inquiry conversion.

By re establishing the station, the turnover rate has been greatly raised.

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< p > through the cooperation and study with single kernel information, the performance of dragon bags increased significantly, increasing by more than 30% per year. In 2013, the turnover of online orders reached 360 million yuan, and the maximum amount of single orders exceeded 30 million yuan.

Online and offline sales performance was significantly increased, accounting for 8:1.

< /p >

From the one or two comprehensive e-commerce platforms to many professional e-commerce platforms, there are 16 wholesale websites, 5 OEM network platforms, 5 retail e-commerce platforms, and wholesale customized websites such as Alibaba English station, Chinese station, global resources, 7 language business platform, and domestic retail outlets including Tmall mall, Jingdong mall, Taobao store, distribution channel and bank website. The team has about 50 people, and the products are as high as 4000, and the products range from around the world to around 50 people in p a.

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< p > 2010, the company became a designated supplier in World Expo, Shanghai. In 2013, the cosmetics giant MaryKay cosmetics box order was taken.

Through the sale of the network platform, the company has entered the ranks of well-known enterprises both at home and abroad. The buyers all over the world know that there is a "dragon bag" in Yiwu.

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< p > Shao Baoling said, "single kernel information not only helps those small and medium-sized enterprises, but also helps us become national and global enterprises." < /p >

< p > by virtue of excellent leadership ability, in April 2014, Shao Bao Ling won the honorary title of "ten bull traders" in the Fifth China's ten big cattle business selection.

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< p > Shao Baoling is full of confidence in the future development plan.

"In rapid development, the foundation of sales must be innovation.

The original OEM remained unchanged, because this is the foundation of Yiwu.

The second is to do well in its own brand; third, the modern network must be done well.

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< p > related links: the custom made leather goods of Da Chong company is very popular with consumers. < /p >

< p > take a picture of the newly completed bag and upload it to WeChat friends circle.

Less than 10 minutes later, a girl picked up the bag at home.

This is the story of yesterday's 18 business creation model of the university students. The story takes place in Hangzhou no leather Arts Co., Ltd.

After the news came to the newspaper, there were readers calling to see this company.

< /p >

< p > take a picture of the newly completed bag and upload it to WeChat friends circle.

Less than 10 minutes later, a girl picked up the bag at home.

This is the story of yesterday's 18 business creation model of the university students. The story takes place in Hangzhou no leather Arts Co., Ltd.

After the news came to the newspaper, there were readers calling to see this company.

Reader, Ms. Cai, said, "I read your report. Do you have any contact information with no leather products limited? I really want to see it."

< /p >

< p > > a href= "http://sjfzxm.com/news/index_z.asp" > Ms. Cai, < /a >, she has always been interested in private custom items, so she wants to visit this company and will bring a group of friends to purchase.

"I will get in touch with Mr. Wang, the owner of the shop, and make an appointment to visit the site."

Ms. Cai said.

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The "P" message was excited by Mr. Wang, the owner of the shop. He said he was very grateful to the 18 rich people to pass on to his market recognition, which would make him more steady and more solid on the road to entrepreneurship.

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