Besides Football, We Still Have Gotex.

< p > 2014 the world cup has just come to an end. According to the latest research report, the Brazil World Cup's venues and infrastructure construction will directly invest 22 billion 400 million real, which will bring 112 billion 800 million matching and indirect investment to real. Through internal consumption, the national income will be increased by 63 billion 500 million rearal, leading to 3 million 600 thousand jobs and an increase in fiscal revenue 18 billion real.

Although the world cup has ended, the impact is still continuing. Brazil's attraction to the world through this event continues to escalate.

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< p > the second Brazil St Paul GoTex international textile procurement exhibition sponsored by China International Trade Promotion Committee < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > industry branch, China Textile Import and Export Chamber of commerce joint international FCEM Exhibition Co., Ltd. will be held on October 27~29 day.

As an important business platform to open up the South American textile market, GoTex will continue to heat up Brazil and announce to the world that there are not only football but also emerging textile markets.

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< p > < strong > resource complementarity rather than commodity dumping < /strong > < /p >

< p > GoTex exhibition is a project driven by the market.

In recent years, inexpensive Chinese textiles, a href= "http://www.91se91.com/" target= "_blank" > clothing "/a", are all competitive in Brazil market.

At present, more than half of Brazil's imports of textiles and clothing come from China.

In addition, China's textile industry has the advantages of large volume, complete industrial chain, strong product development capability, and internationalization of marketing concepts. It can complement each other and develop together with Brazil and other central and South American countries and markets.

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At the same time, the sales of textile and clothing imported from Brazil account for only about 10% of the total sales of similar products in China. Therefore, enterprises in China and other Asian countries are eager to open up the market and find business opportunities through various channels and channels.

In addition to the just concluded World Cup, Brazil will host the Olympic Games in 2016, which will provide new opportunities for global textile and garment suppliers.

Both the industry and the market are calling for an efficient and high-quality textile, "a href=" http://www.91se91.com/ "target=" _blank "clothing exhibition" /a "platform, in which case GoTex arises at the historic moment.

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The first GoTex exhibition in 2013 P attracted 319 exhibitors, mainly from mainland China, Taiwan, China, Hongkong, Brazil and Italy, with more than 5000 professional visitors.

The exemplary role of the first exhibition made the Brazil industry realize that GoTex is an international textile procurement platform where suppliers can purchase one-stop shopping from raw materials to terminal products along the textile industry chain.

In addition, this is a platform for international exchange of textile technology and fashion.

Most importantly, GoTex can form strong complementarity with local industry development, which plays a vital role in the establishment of the exhibition in the local market.

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< p > < strong > professional audience guarantee exhibition quality < /strong > < /p >

< p > statistics show that the first GoTex exhibition has more than 5000 professional spectators, especially the local professional audience.

The invitation of the professional audience is the top priority of the exhibition, which is not only related to the quality of the implementation of the paction, but also the key factor to decide whether the exhibition will be successful.

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< p > how to attract professional audience? Pan Faming, deputy general manager of China Brazil investment and Trade Center, said, first of all, the exhibition needs to pay attention to the local large-scale comprehensive purchasers.

Although the number of these customers is not large, but the weight is very heavy. For this part of the customers, the organizer will take the designated invitation method, provide the information of procurement and supply and exhibitors in advance, and attract them to the exhibition through spot service and buyers.

Secondly, the organizers also attach great importance to SMEs distributors.

There are many textile small and medium enterprises dealers in Brazil. During the exhibition, organizers will hire relevant associations to answer questions for enterprises. In addition, the exhibitors will be trained in technical standards, financial support, practical operations and e-commerce, etc., to help them understand the key links of pactions and reduce the difficulty of procurement so as to achieve the goal of expanding production and increasing sales volume.

Third, for different categories of textiles, we will focus on the local wholesale gathering area to do targeted publicity to win the support of the Regional Chamber of Commerce for the exhibition, and facilitate the participation of these regional customers in the exhibition, and guide, track and feedback the paction.

Fourth, the exhibition will give full play to the publicity role of the media.

At present, there are more than 20 professional media signed with GoTex. They will display key products and key enterprises through interviews and publicize high-level exhibitors in order to attract professional audiences.

Fifth, the exhibition will hold a new fashion show in Brazil. On the one hand, it will show the combination of international elements and Brazil design through walking shows. On the other hand, it will provide a platform for displaying talents for young Brazil a href= "http://www.91se91.com/" target= "_blank" > designer "/a". At the same time, this initiative will also play an important role in attracting attention and expanding the number of spectators.

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< p > < strong > accurate positioning to provide market demand < /strong > /p >

< p > for exhibitors, the key to trade is to match the market with the target market.

At present, the middle class is the main force of textile sales in Brazil.

Brazil has a middle class of 95 million people, accounting for half of the total population. The amount of textile and clothing consumption accounts for 80% of the total value of Brazil's category. More than half of consumers pay attention to the practicality, comfort and fashion of textiles, and their price performance is high. About 30% of young consumers focus on the trend, and are easily guided by the media and love fast fashion brands.

In addition, Brazil is in the southern hemisphere, and the climate is the opposite of that in Europe and the United States. In addition, the Brazil market likes to follow the fashion trend in Europe and the United States. Europe and America are just popular in the past, and the products just started selling well in Brazil.

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< p > Sports and leisure clothing consumption is a major feature of Brazil, which is closely related to Brazilian lifestyle.

In this country, the sales of beach wear, jeans and household clothes are very large. Underwear and sportswear industries are also rising rapidly.

It is worth noting that the use of credit card installment payment is the consumption habit of the entire Brazil market, especially for consumers who purchase home textiles products by installment payment, which is more than 70%.

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< p > Tianjin garment import and export Limited by Share Ltd will attend the second GoTex exhibition this year. The company's representative Zhao Xin said: "we have confidence in Brazil market. This time, we will attend the exhibition on the market features and styles and flower styles that meet the local needs.

In recent years, due to rising labor costs and other factors, the overall situation of textile exports is not optimistic, so we are very optimistic about emerging markets such as Brazil. "

The head of the golden sun company of the home textile company is satisfied with the first exhibition. He said: "any market has a distinction between high school and low school, and there are different consumer groups. We hope to attract the target group belonging to our product positioning through the GoTex exhibition."

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