Analysis Of The Development Of Modern Commercial Display Design

< p > < strong > < a href= < http://www.91se91.com/news/index_c.asp > time effect < /a > < /strong > /p >

< p > practice has proved that people appreciate the commercial display in a very short time.

Pedestrians and pedestrians rarely observe Street advertisements or store decorations.

In the store, the customers' eyes often sweep across the dazzling commodities.

All these put forward a sharp question to the commercial exhibition designer, that is, how to convey the maximum information of the goods in the shortest time.

As a result, "the shortest time and the greatest amount of information" has become a major issue to be solved in modern commercial display design.

Psychological research shows that the aesthetic effect of "perception" emphasizes instantaneous observation. It is an intuitive grasp of the essential content of things under the precondition of past experience and rationality.

This instantaneous reflection is the emotional response caused by the aesthetic object to stimulate the theme, and then produces the subject object interaction. It enables the subject to enrich the object image in the process of imagination and leave a vivid feeling and strong impression of the object in his mind.

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< p > for example, advertising design should give viewers the main information of goods in an instant aesthetic experience.

The design of TV advertising Golden Chicken shoe polish is a more successful example: the comedy event Chaplin wore his famous leather shoes to the audience, and then a cock came to polish shoes.

This novel and compact design, combined with ingenious borrowing of images, enables people to quickly understand the content expressed in laughter.

It can be seen that modern commercial display design should have the characteristics of easy to read, easy to remember and moving, so as to maximize the essential function of attracting, communicating and communicating.

Lavik and Steiner once put forward a pattern for TV advertisements, pointing out that people pay attention to the whole process of buying goods from attention to goods, namely, attention, knowledge, association, preference, trust and purchase.

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< p > when it comes to trademark design, Rudolf Arnheim once said with emotion: "successful business is always connected with clear, easy to understand, simple and bright shape.

Modern people's high speed and disordered life style requires that they recognize the meaning they represent in an instant.

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< p > modern commercial display design pursues and creates the aesthetic effect of perception, not only for aesthetic requirements, but also for saving manpower, material resources, financial resources and time, so as to adapt to modern people's pace of life, behavior and aesthetic taste, so that owners can achieve the best promotional purposes with the least reasonable expenses.

To sum up, the research and application of the intuitive aesthetic effect of commercial exhibition design will open wider prospects for the development of modern commercial exhibition design.

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< p > < strong > < a href= "http://www.91se91.com/news/index_c.asp" > authenticity < /a > < /strong > /p >

In order to maximize the attraction and soliciting of customers, commercial exhibition design must give full play to the designer's creativity and imagination, and create an aesthetic image of P.

At the same time, commercial exhibition design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate, not exaggerated and bravado. This is also a key issue in modern commercial display design.

Otherwise, it will not only lose credibility, violate professional ethics, but also cause consumers' psychological distrust and hatred.

Five of the eight advertisements of the US industry and commerce are related to authenticity, that is, facts, no temptation, price, no exaggeration and honest recommendation.

At the same time, emphasizing the authenticity of commercial exhibition design does not mean negating the richness of expression.

On the contrary, in order to arouse people's emotion and arouse the desire to purchase, we must attach importance to the uniqueness, richness and novelty of the expression.

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< p > < strong > the age sense of design and < a href= "http://www.91se91.com/news/index_c.asp" > national style < /a > /strong > /p >

Commodity p is the product of the development of certain social productive forces and scientific and technological level.

In essence, it embodies the evolution of history and the progress of human society.

As a result, the display design of the information medium between the goods and the consumers is also bound to have distinct characteristics of the times.

Concretely speaking, modern commercial exhibition design is to use the advanced science and technology of the human society and modern business management tools to make use of the material convenience conditions brought by the mass production in the industrialized society. Through the display of various media, it creates the changeable visual communication effect, completes the media planning in the commercial category, and then changes the shopping psychology of the customers with the brand-new commodity concept, so that consumers can make an organic choice of the commodity under the influence of the display form.

Practice has proved that a more successful design often has a sense of high intensity of excitement or novelty, and is compatible with the high emotion determined by the high technology and modern lifestyle, thus arousing people's aesthetic feeling.

Lacking the sense of the times, the design lacks visual impact, so it is not easy to attract people.

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< p > it should be pointed out that while paying attention to the sense of the age of commercial display design, we should not lose sight of its national style.

Because of the specific geography, climate and other living environment factors, the unique habits and customs of various nationalities and their unique emotional responses to graphics, colors, natural objects, numbers and so on have been created, and certain aesthetic stereotypes have been formed.

Therefore, in the commercial exhibition design, directional analysis should be carried out to cater for the aesthetic needs and material needs of the specific consumer groups.

In addition, the national style of laying stress on commercial display design is also reflected in the inheritance of traditional design techniques and the creation of aesthetic re creation.

This is because the traditional design method has a local flavor and national style. It not only entertain customers with its own aesthetic characteristics, but also become a symbol of national culture.

Nowadays, the diversity of traditional culture in different regions and nationalities has greatly promoted the development of tourism culture.

In order to cater to the tourists' psychology, designers focus on artistic conception and create a series of exhibition works such as "living museum" and "antique city" by means of traditional design techniques.

This form of expression adopts modern surrealism theory of "borrowing truth" and "pforming realism", giving its national tradition modern fashion aesthetic feeling, attracting many domestic and foreign tourists with its unique way.

In addition, the traditional design style often implies to people that the commodity is a time-honored "old brand", thus displaying its precious and convincing quality.

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