Respecting Your Salesperson Should Start With The Title.

Recently been Reflection One question is why people call rich people to their bosses, but those who have no money call them poor or even beggars. Is the boss synonymous with rich people? Not necessarily, not every boss is rich, and not every boss is very happy. But in other people's eyes, the boss must be rich, happy, poor or beggar must be no money, beggars, is also not happy. Of course, sometimes even if you know that you are not a boss, when others call their boss, the psychological satisfaction is indescribable, especially in front of friends. It is important to call names, especially in China, a society with a strong face culture. From this, I think about how to call our salesmen. Is there a term that can motivate our salesmen?

First, let's take an example. Two companies, A, call the heads of three municipal markets the ministers, and the managers of a municipal market. The B company calls the city manager who manages three municipal markets, and calls the director of a municipal market. Although the manager of the A company is the same as the city manager of B, the manager of the company is the same as the supervisor, but the feeling of A is that the minister and manager of the A company want to be a little bit more. All of us can sometimes motivate a person. Why don't we do this for a company that does not spend 10 Fen of its incentive policies?

Maslow's hierarchy of needs theory has five demands: first, physiological needs, second, security needs. Third, emotional needs. Fourth, the need for respect. Fifth, self actualization. There is a view that the five need to go up step by step from a low to a high level like a ladder. Generally speaking, the needs of a certain level are relatively satisfied, and it will develop to the higher level. The pursuit of a higher level of needs is the driving force for action. Correspondingly, the need for basic satisfaction is no longer an incentive force. Individuals feel that people are a complex body, regardless of their status, the five needs we need at the same time, rather than a sequential order. For example, our salesmen, whose income is relatively low, according to Maslow's theory, their proportion of physiological needs may be greater than other needs. Regardless of human status, income, people's respect, face needs are always indispensable. Act as Controller We should always care about the needs of our employees, so how can we call our salesmen?

Different manufacturers, the names of salesmen are also different, some call sales representatives, some call business representatives, and some simply call salesmen. Personally, a good salesperson should be called a customer manager. Because they not only have to sell the products of the manufacturers, but also manage the inventory of terminals, the maintenance of customer's condition and the imparting of management skills. A supervisor or manager manages several distributors and salesmen. Faced with a few people, salesmen, especially salesmen of fast selling products, have to face hundreds of customers, do not have a certain level of management, do not have certain communication skills and business skills, it is very difficult to do business well. So to a certain extent. The workload of the salesperson is greater than that of the supervisor and manager. We must take care of them in terms of address. We must give enough face.

Of course, it is not easy to call names. There is no good corporate culture as a support. Sometimes it is rather self defeating. We call the salesman account manager, not only can he not feel respected, but he feels sarcastic. This is related to the attitude and importance of an enterprise to a salesperson. In the eyes of the common people, a salesperson is a salesman. They are always looked down upon by others and are very humble. This is a secular vision, but many of our businesses also look at their own salesmen from a secular perspective. Marketing concept has developed from the concept of production center, sales concept and market center concept to the present concept of social whole. But many of our enterprises have positioned their salesmen in the stage of selling concept. The salesman is simply positioned as a salesperson, which separates the more attention to marketing work and is called the marketing department. On the surface, this separation is becoming more and more specialized. As we all know, this separation will lead to an increase in the cost of human resources, a decline in market response and a decline in competitiveness. Communication is very important, but no communication can be compared to personal experience. Why do generals (policy-makers) have to take the lead in the war themselves, because only by knowing their own knowledge can they fight a hundred battles. The only way to get to know yourself is to be on the scene. .

　　 Sum up The complaint, the salesperson's name should take care of the salesperson's face, but as an enterprise, it should also fundamentally position its own salesmen. Other silly insisting that as long as there is a standardized mode, the clumsy salesman can only execute the Achieve Inc according to the mode. What we should do is to endow salesmen with more and more valuable work content. We should take the initiative to cultivate the overall quality of salesmen, encourage them to be active and allow them to work spontaneously.

Respect and value your salesperson. Start with your name.