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    It'S Hard For Customers To Make Money By Selling Your Products.

    2014/7/18 9:26:00 32

    CustomersMoney MakingBusiness Strategy

    < p > 1, from the perspective of < a href= "http:// www.91se91.com/news/index_c.asp" > manufacturer < /a >, customers are divided into several categories of ABC. What are your customers' positioning? Are they retail investors, big customers or key customers, or regional model customers? Spark can start prairie fire, which customers are your big rescue stars? What are these "Star" customers' competitors and how much resources do they have? How can they sell their products to make money with the utilization of relative resources?
    < p > two, "sell" is not equal to < a href= "http://? www.91se91.com/news/index_c.asp" > marketing < /a >, "sell" is just a simple exchange process, that is, hand in hand payment, delivery on one hand, marketing is the entire service activity to realize this exchange to meet consumer needs, that is, the process of upgrading products to the brand. If customers only know "sell", they will not "manage" and sell only short-term interests. < /p >
    < p > three, when the product is placed on the product, whether it is homogeneous with others, how should the product be subdivided and positioned? What kind of format do we sell in the region? What are the selling points (price, function and other elements) of the product? What is /p?
    < p > four, product is not equal to brand, < a href= "http:// www.91se91.com/news/index_c.asp" > brand < /a > is built on the basis of consumer loyalty, saving consumers' shopping time and energy. If the product does not have the concept of brand to distinguish, consumers are difficult to identify its difference. Brand reduction is product, product amplification is brand, brand resource is a process of repeated accumulation, how to locate the brand and how to plan the brand image? < /p >
    < p > five, making money is profitable. Marketing is made up of three factors: sales revenue, expenses (expenses) and profits. This shows that marketing management is very important, and cost and investment return rate is close to efficiency. There are also customers who make money, and manufacturers do not make money. That is not a win-win situation. The quality of life of enterprises is reduced, and the long-term profits of dealers can not be guaranteed. Only the manufacturers who sell their products are making money, which is a complement of resources and management between the two sides, not just a "near profit" behavior. How to establish the game rules of manufacturers' profits? For the disadvantaged enterprises, this rule must abide by the principle of low cost and rapid growth, and the execution of this principle is not for manufacturers to clench their fist, but to clap their hands. < /p >
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