Zong Shenyu: The Goal Is To Become A Brand Manager.

< p > as the display director of the Shanghai headquarters of an Li Fang, Zong Shen Yu needs to be responsible for managing all the brand shops in the north of the country. < a href= > http://www.91se91.com/pioneer/ > display design < /a >. The contents include implementing the display design of new stores, regulating the display and design of existing stores, displaying training for shop staff, launching corresponding display and renovation with holidays or celebration of company activities. In the company's structure, the northern part of the country includes cities such as Shanghai and Changzhou, Beijing and Xi'an.

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Zong Shenyu P went to university and later went to Italy to study Shuo.

In the exhibition of this job, people often have more interior design or graphic design. So when she first chose to shop, she thought more about the company's < a href= "http://www.91se91.com/pioneer/" > background > /a rather than the work itself.

At that time, she said she had seen designer positions for clothing companies, luggage companies, and custom fur companies for the stars, and finally she chose Ann Li Fang.

"Since it is my first job, it is better to receive the training of the system" - at that time, he was one of the better companies in the domestic underwear market, and it was also listed in Hongkong.

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< p > if you walk on the design road, Zong Shen Yu feels that he may be more free and loose now. He may be more confused with the friends in the designer circles, but the business sense may not be as strong as it is now.

So she thought it was also good to do the exhibition. "What the design profession learned is also on display, and it is not directly designed to sell the" a href= "http://www.91se91.com/pioneer/" /a ".

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< p > the start of ANN Li Fang is also very smooth.

In 1 and a half years, she became a showcase director from the display designer of the brand, from managing the display of a girl's underwear to the exhibition of the six major brands of underwear, and reporting directly to the retail manager, who is a small team of 3 people.

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< p > some problems also follow.

The display of KPI is the implementation rate of all stores in the country for the display of the headquarters "a href=" http://www.91se91.com/pioneer/ "design specification < /a >.

Because KPI is not linked to sales performance, many shops often ignore shop displays and stores often focus their sales underwear on the store in order to achieve sales targets, which should be the place where new products are displayed.

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< p > in the face of this situation, Zong Shenyu can only check with one family to communicate.

Using the opportunity of opening a new special store, she will take a tour of the main store in a city or the counters in Shopping Mall. If she sees a shop that displays too much sales, she will ask the clerk to make changes, and use sales data to persuade them. "Only 30% of the sales data is the sales promotion sale, so the display of these goods is more than 50%, which is meaningless".

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< p > but regretfully, even though, the a href= "http://www.91se91.com/pioneer/" implementation rate is less than /a, and it can only maintain about 80% daily.

She hopes to be taller. She feels that many stores should also do some exhibitions that do not match sales, because the improvement of the overall image of the brand is the ultimate driving force for sales.

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< p > to talk about the future career planning, Zong Shen Yu said that the harvest at the present stage basically understood what the display was and had a concept of the retail process.

And after two years of workout, she has made her goal clear, that is, she hopes to develop more quickly, not only in design and display, but also in sales, logistics and marketing, and eventually become a manager of a brand.

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