PC Shop And Wechat Shop To Open One Key

"P", vice president of Jingdong group and President of Pat net Ying Ying Chun, said that at present, the C2C ecosystem in China is unhealthy. The most direct manifestation is that most businesses in the ecological chain are unable to make profits.

The new pat net mission is to form a virtuous circle of C2C healthy business ecosystem.

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< p > in March this year, Jingdong Group acquired the pat Network of former Tencent and set it as an independent subsidiary to enter the C2C market, and immediately began to rebuild the pat Network. The most important task is to re engineer the distribution system of the pat Network.

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< p > < strong > starting from < a href= "http:// www.91se91.com/news/index_c.asp" > traffic assignment < /a > system to start business service < /strong > /p >

< p > it is understood that in the current < a href= "http:// www.91se91.com/news/index_c.asp" > C2C < /a > ecology, the seller's access to free traffic mainly comes from platform search, and search rankings depend heavily on sales volume, so sellers have to invest a lot of advertisements to increase sales volume in search of ranking.

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< p > this makes a seller's marketing cost often occupy more than 30%-40% of his income, plus the cost of goods and personnel, office space, warehouses, logistics, after-sale and other expenses, the real profits can be very meager or even negligible.

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< p > this also directly causes the majority of businesses on the ecological chain to be unable to make profits. Some businesses sell low-quality inferior commodities and even fake products for survival, which directly affect their reputation and the rights of < a href= "http:// www.91se91.com/news/index_c.asp" > consumer < /a >.

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< p > and the rebuilding of pat Network is to start from the distribution system of traffic to serve businesses.

The first is stable traffic subsidies.

Ying Ying Chun said that the new pat Network will not be profitable for 3-5 years. Instead, it will give the seller traffic and advertising subsidies through a large number of packages and purchasing resources to help sellers get users at a lower cost.

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< p > Jingdong said that in 2014, the advertising flow of the pat Network will subsidize businesses to launch 1:1, that is, how many advertisements are put out by the merchants, how many ads will be subsidized by the platform, which will directly reduce the advertising cost of the business by 50%, and at the same time, the policy of Pat network traffic will be very stable. In 2015 and 2016, subsidies will continue to be given to advertising, so as to assist in the construction of ecological construction.

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< p > in the free flow distribution, the pat net has made a major revision to the search rules, maximizing the score of the core competitiveness of the sales factor in search weight, weighted commodity quality, shop service level, commodity conversion rate, store retention capacity, and introduced personalized search capabilities recommended by common interest groups and friends to help real quality shops get more free traffic.

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< p > < strong > PC shop and WeChat shop one key to get through /strong < < /p >.

< p > in addition to the reasonable flow distribution and helping sellers to acquire new users at low cost, how to help sellers to establish direct contact, communication, maintenance and marketing systems, and so on, is also the focus of improvement and improvement in the operation rules.

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< p > according to statistics, the traffic volume of a seller from an old customer in the past is usually less than 10%.

Jingdong said that this is the biggest disadvantage of advertising as the main business mode platform: the platform uses rules and information opacity to prevent direct communication between sellers and consumers in exchange for the maximization of advertising revenue, in other words, "users are platforms, not all businesses".

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< p > Jingdong said that the new pat will encourage sellers and buyers to establish direct communication channels so that sellers can achieve more accurate and convenient touch to consumers.

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< p > on the new version of the pat home page, I launch "my pat" module, which intelligently recommends users who have bought or are most interested in goods and shops according to the user's labels, preferences, age, purchase, collection, browsing records and accumulated business behavior track.

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< p > the system will also use user relationship chain to match friends' preferences and behavior records, and create personalized homepage such as "friends recommended by my interests" and "friends recommended by my city".

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< p > pat net also develops the function of selling the PC shop and the WeChat shop with one key.

At that time, the seller's PC shop will be able to guide and attract new customers for WeChat shops, while WeChat stores can help sellers better maintain, manage and operate regular customers. This centralization approach will help small and medium-sized sellers better maintain their repeat customers and enhance the proportion of old customers' income.

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< p > pat will open up a joint login system with Jingdong mall, and search is also in progress. Future consumers will not be able to find long tail products in Jingdong mall, and the coupon of the Jingdong mall and Beijing bean will also be used in the future.

In addition, Jingdong's logistics and financial services will also be open to sellers who are in need.

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< p > < strong > construction of rules system for sellers: < /strong > /p >

< p > beyond the traffic and operation system, the pat Network also issued a new rule system.

In this rule system, the pat Network emphasizes four major business ideas: encouraging entrepreneurship, making real "small and beautiful"; establishing industry standard and orderly competition, eliminating counterfeit goods and encouraging originality; committed to providing buyers with comprehensive after-sales service, and providing long-term and stable incentive policies and support plans for small and medium businesses, so as to ensure the healthy operation and development of businesses on the pat platform.

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< p > pat net says that the release of the rule system will make the patting play a better role as a service provider. It helps all excellent products and businesses to provide the most suitable services for consumers, from the entire traffic system, product system, rewards and punishments system and user system. Under the established rules, it allows participants to play their expertise freely and autonomously.

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< p > it is worth noting that in these rules system, the pat Network emphasizes the core principles of eliminating counterfeit goods, and expresses that it will never indulge in counterfeit goods because of income and advertising factors. It will take severe measures to crack down on the sale of fake goods.

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< p > "why consumers need new C2C platform is very simple. They need better quality and better service platform to help shopping decisions."

Ying Ying Chun said, "we hope to rebuild consumer trust in C2C platform by eliminating counterfeit goods."

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