China'S Market Potential Attracts Italy Shoe Industry To Further Develop

Recently, the Italy Foreign Trade Commission and the Italy Footwear Association (ANCI) held a press conference on Beijing's footwear industry in autumn and winter in Beijing.

It is learnt that the Italy footwear industry trend conference is held two times a year in Beijing.

Lai Shiping, chief representative of Beijing Office of Italy Foreign Trade Commission, said that this activity has become a platform for Italy shoe makers to communicate with Chinese distributors, and has also played an important role in expanding the export of Italy shoes to China.

He said that 10 years ago, the annual export volume of Italy shoes to China was only $100 thousand, and now it has increased to $100 million. Although the absolute value is not very large, the growth rate is encouraging.

In view of the Chinese market's acceptance of Italy shoes, the Italian side will focus on developing other markets outside Beijing and Shanghai starting this year, such as Qingdao, Shenzhen, Chengdu, Chongqing and so on.

At the press conference, experts from Italy Footwear Manufacturers Association said that women's shoes will show the four fashion trend this season, and the key point of adornment is its bright spot.

The popularity of men's shoes this season has not been much greater than before. However, because of its finer style and better material, this season's men's shoes are full of elegance.

Some of the scientific and technological achievements of sports shoes are applied to the design, so that every single shoe style is classic and some ancient flavor; the urban jungle, which uses the natural soft leather material with surface corrugation, has a national flavor, and also has some flavor of urban and wild integration. The ecological design is a brand new experience to the nature. All the concepts related to ecology and self are applied to the design, which highlights the design concept of flowers and plants, is a revival of green theme, and extreme decoration, this shoe has made bold innovation to the shoe decoration and accessory accessories, and metal ornaments can be seen everywhere, especially the decoration of colored stones. (2009/10) the four popular trend of women's shoes in Italy in autumn and winter is: sports fashion. This woman's shoes are made of high quality raw materials and special processed materials.

Reporter learned from the press conference, compared with the previous few seasons, 2009/10 autumn winter Italy men's shoes fashion trend and no breakthrough change.

But it is obvious that it is developing in a more elegant direction.

The style is richer and the decoration is stronger. This season's men's shoes are different from the past.

Wang Xiaonan: editor in charge