Children'S Wear Market Continues To Be Popular: Celebrity Effect Promotes Better Selling

In 2014 Adult wear Under the overall market downturn, the full implementation of the "two child" policy and the high-end consumption of children's clothing in the "two generation" crowd will promote the expansion of children's clothing market capacity and upgrade the consumption of the industry, and children's clothing industry entering the fast growing period is also expected to usher in the best stage of development in history.

Semir group is also looking at the trend of children's clothing market. Recently, it signed the agreement on purchase assets with Hongkong Ruizhi Group Co., Ltd. to purchase two educational brands and related children's education business of FasTracKids, Shanghai, and the FasTracEnglish. Semir group takes advantage of this to increase children's business and enter the children's education market.

In an interview, Semir Group Chairman Zheng Hongwei said that the company's children's wear brand balbala has become the first brand in the market share of children's clothing in China, and has 5 million to 6 million VIP customers. These customers have the possibility of becoming early childhood trainees. Next is the company has franchisees and agents in all parts of the country, including more than 3000 offline stores. At the same time, the company will provide financial support to expand business in the future.

If Semir group The early education industry has promoted the layout of children. Well, if Semir group can make good use of the "celebrity effect", can it bring better benefits to the company?

According to reports, in order to satisfy the appetite of journalists, the British royal family released his official photo before the birth of Prince George in the future. The little prince George, wearing navy blue and white striped striped trousers, stepped forward. And the little prince is also equivalent to free for the pants brand Petit Bateau (small sailing) endorsement.

　　 George The little prince wore a pair of strap trousers, which was launched by the children's clothing brand Petit Bateau (junk) and sold at a price of 30 euros (250.48 yuan). After the promotion of George's little prince, this pair of trousers became the best seller this summer and soon sold out.