Traditional Department Store O2O Explores "Dragonflies"

< p > < < a href= "http:// > www.91se91.com/news/index_c.asp > O2O < /a > exploration, the traditional department store is still crossing the river by feeling the stones.

According to Ari's latest O2O market and User Research Report of Chinese traditional department stores in 2014, last year, China's chain store online pactions accounted for 1.1% of the total paction volume, accounting for 0.2% of the total online shopping market paction scale.

Although the traditional department stores have reached a consensus on pformation, they are also increasing investment and promotion in online channels. However, the scale development of online channels still takes time.

AI predicts that in the next 1-3 years, the share of the chain store's official website will remain at about 0.5% in the B2C market, and there will be no big change.

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< p > AI research shows that the traditional department stores have the layout of O2O market through self built official shopping websites, third party business platform and WiFi environment, and App marketing.

However, data feedback indicates that the development of O2O market in traditional department stores is not optimistic.

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< p > in fact, since 2001, there has been a well-known tradition of "a href=" http:// "www.91se91.com/news/index_c.asp" > department store < /a > to start developing online shopping websites.

Xidan shopping center has launched the IGO5 website, and the website has also gone through the mode pformation from self run to < a href= "http:// www.91se91.com/news/index_c.asp" > affiliate < /a >.

In the following years, modern shopping mall, top grade discount, Yintai business, Tianhong online shopping mall, new hundred purchase, Guang 100 Hui, Beijing urban and rural online shopping mall, Parkson network, Wangfujing department store online shopping mall were launched.

AI believes that in the exploration of O2O mode, the traditional department stores did not get much improvement because of its retailer status which has been limited to the category management.

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< p > AI suggests that traditional department stores can analyze their preferences on commodity attributes rather than brand consumption preferences through the distribution of basic attributes and price bands.

To highlight the true retailer identity is not just the "two landlord" role.

Suppliers will benefit from the single product management mode. Suppliers can get an analysis report on consumer preferences and inventory structure of department stores, so as to formulate order quantity and reduce inventory backlog risk.

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Compared with the domestic market, the traditional retail business of the international market started earlier, and the mode has changed to maturity stage after several rounds of P.

In the US's previous Top20 online retailers ranking, only four were pure electric business enterprises, and the remaining 17 were traditional enterprises.

Staples network sales accounted for 42.4% of the group's total sales.

Sears and Messi department stores account for nearly 10% of net sales.

The online results of American retailers show that traditional retailers do not succeed in developing online businesses.

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