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Women'S Shoes Enterprise Line Space Is Compressed Business Spanformation Adjustment Into An Inevitable Choice.

2014/8/5 19:01:00 17

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Women'S Shoes Enterprises Space Compression Business Spanformation Adjustment Inevitable Choice

recently, women's shoes listed companies disclosed business data in the first half of. The company's revenue in the first half of the year was 878 million yuan, down 2.12% from the same period last year, and net profit was 33 million 326 thousand yuan, an increase of 7.35% over the same period last year. According to the China Daily, there were 1774 self operated stores on Saturday, compared with 94 at the beginning of June 30th. At the same time, the company promoted the development of the three or four line cities through distribution, and increased 61 stores in the first half of the year. 
 a href= "http://sjfzxm.com/news/index_cj.as" > /a >, gross profit margin on Saturday has risen to 50.62%, an increase of 4.21% over the same period last year. According to the relevant person in charge, the company raised the unit price. Last year, the total price of the brand is 56.51%, which is the key brand of the company in the next two years. 
 > but < a href= "http://sjfzxm.com/news/index_cj.as > > Saturday > /a > the data disclosed in the semi annual report can not represent the overall situation of women's shoes enterprises. 
AOKANG P, another female shoe company AOKANG international, has not yet disclosed its semi annual report, but its operating income and net profit fell by 19.07% and 43.92% respectively in 2013. In the first quarter of this year, AOKANG achieved 741 million 958 thousand and 700 yuan in international revenue and 123 million 796 thousand and 100 yuan in net profit, down 11.21% and 24.97% respectively. 
 AOKANG International said that in the background of the adjustment of the industry as a whole, the company is trying to improve the terminal retail capability. The AOKANG International Pavilion and LOADMAX multi brand store are still in the pilot stage, and the operating results and profitability are in line with the company's expectations. In the future, subject to the rigidity of street shops and the discount points of shopping malls, the contribution of international pavilions and LOADMAX stores to companies' profits should be further observed. 
 the BELLE international, the "giant" of women's shoes listed on the Hong Kong stock exchange, announced in May 26th the 14 months' annual performance announcement as at February 28, 2014, indicating that the total revenue of BELLE international was 43 billion 67 million yuan, up 10.05% from the same period last year, achieving a net profit of 5 billion 159 million yuan, up 0.97% from the same period last year. Among them, footwear business growth slowed down significantly, revenue grew by only 5%, and footwear sales in the same store increased by only 0.6% over the same period last year. 
 in addition, the increasing competition in women's shoes market has spread to the "Queen of commoners" Daphne international. The company's announcement in July 18th showed that the sales of its core brand businesses (Daphne and shoe cabinet) in the two quarter were down 2.4% compared with the same period last year, plus 9.5% in the first quarter, and 5.5% in the first half of the year. 
 > a href= "http://sjfzxm.com/news/index_cj.as" > < /a >, women's shoes enterprises have been restricted by market competition, fast fashion brand impact, new shop slowdown and industry adjustment period this year. Business spanformation and adjustment has become an inevitable choice. 
 BELLE International announced in August last year that it acquired 31.96% stake in Barok, a fast fashion brand retailer in Japan with HK $733 million, and entered the women's clothing market through Barok. 
Barok P has a certain market share and market channel in Japan. BELLE is also trying to use its advantages to test the Japanese shoe market. But Xiao Yiping, head of investor relations at BELLE international, said that BELLE is just trying to take the initiative in the international market and will not plan to open many stores. 
AOKANG international, which has the same pressure, also shows that while actively promoting the spanformation of direct investment and large stores, at present, the results are not obvious in P performance. To some extent, it has also brought greater business pressure. The impact of channel expansion has been reflected in the performance report. 
 Daphne international closed 85 stores in the first half of this year because of its decline in core brand business, of which 18 were direct stores. 
 Du Yanhong, a researcher at CIC's retail industry, said the biggest difficulty facing Daphne is that its inventory is too high. Inventory reduction has become the top priority of this year. In addition, there are still some loopholes in the Daphne supply chain system, not strong grasp of the market demand, resulting in overstock of stock. Despite the vigorous implementation of direct outlets, the operation is still not optimistic. 
 in fact, the development of women's shoes consumption market is affected by the electricity supplier, and the development space under the brand online is being compressed. Saturday also mentioned in the China Daily, taking into account the slow growth of retail entities, the turning point is not clear, the impact of electricity providers and labor costs, interest expenses and other factors, the company's performance forecast for the second half of the more cautious, is expected to 1~9 monthly net profit margin of -10%~20%.