Liu Xiang'S Brand Legend

Many years later, Liu Xiang remembers his father's first time wearing a fir suit. When he was 10 years old, he used his newly learned slogan and his father to ridicule "Shan Shan suit, not too handsome!"

The smile of dad's happiness and satisfaction, like the only beating, is deeply printed in Liu Xiang's mind.

More than 10 years later, Liu Xiang became the image spokesman of Shan Shan, and the suit in his family was still there, quietly emitting the fragrance of camphor wood.

This Shanghai boy is an Asian flying man and Olympic champion.

At this time, Shan Shan is not only the suit, but also becomes the representative of Chinese and foreign national enterprises.

"China's Liu Xiang, Chinese Fir", at that moment, national hero and national brand stood at the top of the world.

Chinese fir, like Liu Xiang, flies on the Chinese earth and on the world stage.

At the beginning of 1990, in the early part of the year, an advertisement appeared on the busy road in Nanjing, Shanghai.

"This is the first advertisement on the Nanjing road after the reform and opening up. This is the first time a fashion company has advertised a brand."

After he started in Shanghai, Zheng Yonggang thought of a bigger market. He thought of CCTV.

The Shanghai fashion company, which is full of confidence in Shan Shan, gave generously to lend tens of thousands of yuan to the Chinese fir. He invited the "secret agent" Zhai to wear the fir, and took the first TV advertisement of Chinese clothing, becoming the first clothing customer of CCTV.

When the fire broke out and the popular Shanghai became popular, then people yearned for a set of Chinese fir suits, which was no less than the charms of Mercedes Benz and BMW today.

Shanshan has become the pride of many people in Ningbo. "Alah Ningbo products", Shanshan close their distance from their hometown, and in the eyes of Shanghai people who have always taken clothing as their own, Shanshan has become a symbol of identity and status.

Centred shop and fashion company standing in front of the cabinet to observe who wears the fir fir, who bought the fir, and a few thick books, is still preserved in his drawer. "This is my first handshake with Shanghai"; in 1990, with Shanghai as the center, the Chinese fir was the largest and the most complete marketing system in the country at that time; in 1992, comrade Xiaoping visited the South China shop and inspected the shop in Shanghai. When he passed the hall of Shanshan, the old man nodded and smiled; in the meantime, he introduced a huge sum of money into the CIS system, and gave him the same kind of Shanghai style. From 1989, the founder and founder of Shanshan brand Zheng Yonggang issued the oath of "creating the first brand of Chinese suit". Shanshan and Shanghai became the indissoluble bond: in 1990, Zheng Yonggang arrived.

As a pioneer of fashion, Shanshan, Shanshan Group held the first large-scale fashion conference in China's clothing industry, leading the industry trend, with a beautiful fashion show, adding a bright color to the fashionable capital.

In 1997, "entering the East" came to Shanghai. It was the leading dancer and landmark classic of the local fashion show in China. In 1998, "not me, the wind" fashion conference swept through Shanghai. In May 2000, the "gene 2000 fashion conference" with a very conceptual feature was held at the Shanghai Convention and Exhibition Center. In October 2001, the Shanshan Group's "interactive twenty-first Century" Fashion Fair was held.

Every year, Shan Shan brings Shanghai fashion surprises.

In 2005, Zheng Yonggang was elected president of the Shanghai International Fashion Federation. This fashion boss began to plan for modern Shanghai on a higher platform.

Until now, many people can't tell whether the Chinese fir is from Ningbo or Shanghai, but they know that the Chinese fir is a Chinese brand.

Shan Shan, growing in Ningbo, started in Shanghai and moved from Shanghai to the whole country, becoming the most proud journey of Shan Shan.

Years of accumulation, feelings remain, 15 years of Shan Shan, perfect interpretation of the spirit of the times and fashion connotation.

From "Shan Shan suit, not too smart" to "let us change ourselves", from "not me, is the wind" to "China's Liu Xiang, Chinese Fir", Shan Shan affects the contemporary Chinese people's dressing concept and way of life.

Two, but in the eyes of Shanghai, not only the market, but the show, "Shanghai is a" sea, "Zheng Yonggang said." Shanghai shark is a lot. We must grow up quickly.

Swimming with sharks can grow faster and develop faster.

At the end of 1998, fir headquarters moved to Shanghai, and thus began to achieve strategic launch.

Also this year, Liu Xiang entered the Shanghai Sports Technology Institute and began his speed journey.

"At the best time of enterprise, Shan Shan moved its headquarters from Ningbo to Shanghai. In fact, a lot of people sent their children to the United Kingdom to go to the United States to accept Harvard Cambridge to go to university," Zheng Yonggang said, because the dream of Shanshan is to become a multinational enterprise.

"It is the dream and responsibility of our generation entrepreneurs to buy and sell their own shares in New York and London exchanges and have their own factories and sales networks all over the world."

Zheng Yonggang said Shanghai gave him the best stage.

"No 500 of the top 500 companies in the world are making clothes as the main business. In recent years, almost all of the new generation enterprises that have risen rapidly are developing high-tech.

The first place to develop high-tech is Shanghai. In 1998, the headquarters of Shanshan moved to Pudong as a whole.

Shanghai is the leader of China's economic development. Pudong is the hot spot for Shanghai's hope.

Shan Shan chose Shanghai and settled in Pudong.

In 1999, Shan Shan worked with the Anshan Thermal Energy Research Institute of the Ministry of metallurgical industry, successfully completed the National 863 project "lithium ion battery anode materials (mesophase microsphere)" project, and was identified as the Shanghai high and new technology achievement pformation project, and began the first pformation to technology enterprises.

In the past 8 years, Shanshan has been pformed from "Shan Shan suit not too smart" into a "technology creation future" technology group enterprise, and gradually formed three new industries, such as new materials, biotechnology and environmental protection projects, and built more than 10 technology manufacturing enterprises.

Three 2003 is the turning point of Liu Xiang.

After winning the first track and field gold medal in China in August 28, 2001 and winning my first World Championship, Liu Xiang began to really attract the attention of the world this year.

In 2003, Liu Xiang participated in the IAAF gold tournament many times. He made remarkable achievements and made the world look forward to this Shanghai guy.

In 2003, Shan Shan Klc Holdings Ltd was founded, and a diversified and international Shanshan enterprise was born.

This pformation will take the lead in the development of Chinese fir.

In 1999, after its headquarters moved to Shanghai, Shanshan successfully carried out diversified development, devotes itself to developing high energy fields such as new energy and new materials. It has the achievements and dozens of independent patents of 863 scientific and technological projects in 4 countries. Following the "brand strategy" and "hi tech strategy", Sequoia Holdings has implemented "resource strategy" in investment projects, entered petroleum, mineral and other fields, and moved towards the strategic goal of building China's first generation of private pnational corporations.

The companies under the fir holdings comprise five industrial groups and have two listed companies in China.

After 17 years of development, the enterprises of Shanshan, which are capital linked, have formed 102 inter regional, cross industry enterprises with independent legal person qualifications.

In October 2004, after the Athens Olympic Games, Shan Shan signed a contract with Liu Xiang at the first time. Shanshan became the sole endorsement brand of Liu Xiang's global costume.

In fact, Liu Xiang endorsed not only the clothing of Shan Shan, but also the spirit of Chinese fir. "China has me, Shanshan has you". The Olympic champion who keeps surpassing and the constantly innovating national enterprise is another perfect match between Shanshan and Shanghai. Zheng Yonggang, chairman of Shanshan Group, said: Liu Xiang represents the speed of China, the image and spirit of self-improvement, exceeding the limit and striving for success are very much in line with the Chinese fir.

Liu Xiang is the best, and Shan Shan is also the best. This is the perfect combination.

Liu Xiang also said that cooperation with Shanshan is a strong combination.

The spirit and attitude of continuous innovation and pursuit of excellence are entirely consistent with the pursuit and attitude of track and field hurdles.

"Thanks to Shanshan, I only wear fir suits on formal occasions."

This Shanghai kid is enjoying the fir.

The long runway is still extending under Liu Xiang's feet, and more hurdles are still waiting for the fir to cross.

Shan Shan, a young Chinese company, will also perform more magnificent legends of the sea and fly to a wider world.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan