Hongkong Shopping Center: Main Store Layout And Pedestrian Flow Line Design

< p > Hongkong shopping mall is multi-storey, with a maximum of 15 floors. In the design of the main store and the design of the moving line, the managers of Hongkong shopping center have exhausted their minds.

Here we take Hongkong APM shopping mall, Qingyi city and Taigu city as an example.

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< p > strong > 1, multiple main stores, < a href= > http://sjfzxm.com/news/index_f.asp > < /a >, there are core shops at all levels, some shopping centers even have several main stores, /strong > /p.

< p > the application of Hongkong shopping center to main stores is the ultimate.

Hongkong shopping center shopping malls are multi-storey, with a maximum of 15 storey, how to use the main store to attract people to promote the purpose of pedestrian flow, Hongkong shopping center operators have exhausted their minds.

One of the important features is the principle of multiple main shops.

The shopping center in Hongkong has achieved the strongest driving force through the establishment of multiple main stores.

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< p > < strong > two, put < a href= "http://sjfzxm.com/news/index_f.asp > main shop < /a > at the two ends of the shopping center, and place the general merchants in the middle of shopping center < /strong > /p >

< p > the pedestrian flow line planning in the shopping center is the soul of the shopping center planning.

The basic requirement of the moving line design is to guide the flow of people through every shop as much as possible so that each shop has enough people, so that every square metre of indoor space can become a pleasant experience for shoppers, so that every shop can create as many businesses as possible.

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< p > the pedestrian flow line planning in shopping center is related to the shape of the block, which is related to the setting of the entrance and exit, and is related to the location of the main store.

When the shape of the block has been determined, and the location of the main entrance has been determined, the location of the main store can be arranged more reasonably, so that the route of the pedestrian flow can be reasonably arranged and the purpose of the general tenant operation can be promoted.

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< p > < strong > three, store the main store in the middle of the shopping center, and the general business centers around the main store distribution < /strong > < /p >.

The essence of this line planning principle in Hongkong shopping mall is that the main store can be set up in the central area to form a flat commercial core. At the same time, the core stream of people's attraction function is actively utilized to achieve the effect of gathering and diverging the crowd. It not only promotes the operation of the general tenant merchants, but also promotes the operation of the main businesses, so as to achieve a good overall interaction between the commercial elements of the shopping center P.

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< p > strong > four, set up multiple subway entrances and exits, and guide the flow of people in all directions, so that the shopping center is integrated with the subway station. < /strong > /p >

< p > multiple subway entrances and exits will help to promote the overall operation of shopping centers.

There are two subway entrances on the same plane in Tsing Yi city. There are subway entrances at 2F and GF levels in Tai Koo Shing Center. Such designs have at least two major functions: < /p >

< p > 1, when the subway arrives, it will help to dredge the flow of people.

Practice has proved that when the crowd is too crowded, the rate of consumer shopping is not high, and the subway design with more entrance is conducive to reasonably dispersing the flow of people and improving the rate of shopping.

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< p > 2) the design of the subway entrance and exit in different planes and different areas can also facilitate the consumers to take the subway and enter the subway stations, and at the same time, it can also guide the flow of people shopping. In a shopping center, two subway streets and two subway lines are built, so that more businessmen on the street and more merchants on the flat can enjoy the flow and business opportunities brought by the subway.

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< p > < strong > five, instead of parking only on the negative level, the parking lot will be set up on multiple floors to conduct a pedestrian flow guidance < /strong > /p >

< p > instead of parking only on the negative level, the parking lot will be arranged on several floors. The purpose is not only to create more parking spaces in the city center, but also to create more parking spaces in the area with more floors. The result of the multi storey parking arrangement is more convenient for people to guide, so that the access and distribution of the pedestrian flow in shopping centers are more reasonable.

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< p > < strong > six, erecting a fully enclosed pedestrian overpass, directly introducing the stream of people into the shopping center, not setting up an outlet without losing a passenger source < /strong > /p >

< p > < strong > seven, arranging the food court in the top floor of the shopping center to form a magnetic attraction < /strong > /p >

< p > < strong > eight, set up a large TV screen in the shopping center to form the focus effect of the concentrated stream of people < /strong > /p >

< p > Hongkong APM shopping center has a huge screen in the atrium. When the site sells promotional activities, it is used as a demonstration of activities to expand the visual aspects of promotional activities.

Giant TV screens can also broadcast live events, enabling customers to experience heartbeat moments in the shopping mall, and to satisfy customers' demand for information.

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< p > < strong > nine, the theme design of the exterior wall of the building is designed to make the exterior of the building form a consumption power < /strong > < /p >

< p > < strong > ten, the entrance of the movie city is set at the first floor, but the export is set up at the upper level to guide the flow of people upward. < /strong > /p >

< p > strong > eleven, huge and lovely cartoon doll at the intersection, leading the flow of people to the shopping center < /strong > /p >

< p > APM shopping center set up cartoon doll. Because of its excellent creation, many citizens and tourists also take photos and take photos together, showing people's affection for these dolls. This effect is also the best publicity for APM shopping center, and the other success is to narrow the distance between shopping center and subway station.

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< p > < strong > twelve, design a personalized taxi stand in the shopping center to facilitate passengers to get on the bus, and pay attention to the details of service < /strong > /p >

< p > when customers are shopping, they can easily move things onto taxis and leave quickly.

At the same time, the taxi stand located in the shopping center can make customers leave the house without being exposed to the sun.

The shopping mall in Hongkong considered the details and considered the consumers' shopping experience in an all-round way. At the beginning of the design, it arranged the service in details.

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< p > < strong > thirteen, setting up thrilling entertainment items at the top of the room, so that customers can't help walking up to < /strong > /p >

< p > < strong > fourteen, set up a guided advertisement at the escalator's mouth, attract people's flow according to their direction, < /strong > /p >

< p > < strong > fifteen, give full play to the role of street shops, design as many street shops as possible to create a business atmosphere.

For more details, please pay attention to WeChat's "Burton design" < /strong > < /p >.