Japan'S High Island House And Other Department Stores Do Business In Summer.

If the weather forecast is expected to exceed 30 degrees on that day, Printemps Ginza is located in Ginza, Tokyo. Department store It will provide free rental, portable electric fans and free makeup service. To know that Japanese women do not dress up and can not go out to the stars, consumers at the store have indicated that this service is too intimate.

It is understood that after the introduction of these two services Printemps Ginza Department store sales increased by 3% compared with the same period last year. The eight leaders of the Department said: "many customers do come to our store because of this service, and we also want to boost our performance in the summer."

In order to facilitate those lazy people who didn't want to go out in summer, Gao Dao department store launched the express service of food store products in June. When it was launched, it was praised by consumers. The order volume increased rapidly at a rate of 2 times, so that the high island house had to ask the distribution center to increase salesmen to deal with surging orders.

We have actively explored the integration of online and offline resources in the pool bags of West Wu department store in an effort to optimize the sales structure of food stores. They concentrated fried chicken nuggets such as greasy food before the midsummer, making sales of fried chicken increased by 5%.

With the rise of temperature, the West Branch of Chi Po focused its sales on products with a summer flavor. They also set up advanced ice shits, which use natural ice as a selling point and a price of 800 days (about 50 yuan).

Rtani Minwa, director of the food department of the West Wu department store, said: "we will respond in time to changes in consumer demand, hoping to gather in the hot summer."

Japanese department stores are so competitive with the sharp decline in their performance after the consumption tax increase in April 1st. Fortunately, they have all spelled out their styles. achievement There has been a rebound. The performance of the three Vietnamese isdan, SOGO Sai Wu department store, Gao Dao house and Tai Po song Ban house store increased by 1%, 2% and 3% respectively over the same period last year.

Chinese counterparts can also learn how to do business in the summer besides promotion.