Quanzhou'S Footwear Exports Showed A Downward Trend In The First Half Of 2014.

< p > here, the world's clothing and shoes net is introduced to Quanzhou footwear exports in the first half of the year.

< /p >

< p > according to customs statistics, in the first half of this year, Quanzhou exported nearly 230 million pairs of leather footwear products, accounting for 17% of Fujian's footwear exports in the same period, compared with the same period last year (the same below) 3.6%, and the total value of exports was nearly 8 billion 200 million yuan, the average price was 36 yuan per pair, up 12.5%.

< /p >

In the first half of the year P, Quanzhou exported 221 million pairs of shoes in general trade mode, which accounted for the absolute leading position of the total export value of the same period.

Among them, the export of private enterprises and foreign-invested enterprises decreased slightly, 150 million pairs and 70 million pairs respectively.

< /p >

< p > according to the customs staff, Vietnam footwear enterprises are becoming stronger and stronger, and occupy the international market share. Vietnam has become the second largest exporter of textile leather shoes after China.

According to the report, in the first half of this year, Vietnam exported shoes about 4 billion 600 million US dollars, an increase of 21.9% over the same period last year, and we expect to export 11 billion dollars for the whole year.

It is understood that since January 1st this year, Vietnam has enjoyed a 5 year old EU GSP, which has greatly reduced Vietnam's footwear exports to Europe.

Moreover, Vietnam and the EU are currently actively promoting the signing of the FTA. If the signing is successful, the tariff of Vietnam's footwear exports to EU will be reduced from 12.4% to 0, when its footwear exports will have more competitive advantages.

< /p >

< p > in addition, developed countries, represented by Europe and America, put forward stricter restrictive instructions on shoes import from aspects of asphyxia risk, chemical risk and injury risk, continuously issued product quality bulletin, and adopted more and more stringent measures for the products being notified.

For example, in June this year, the EU's non food quick warning system (RAPEX) issued a consumer warning to four children's shoes produced in China. The reason was that the "six valent chromium" exceeded the standard in children's shoes, and the above four children's shoes were ordered to be forced to withdraw from the market.

< /p >

< p > for this, the Customs Department suggests that enterprises should adapt themselves to the changes of product standards in the main market, establish and improve the safety inspection system for footwear products, realize the integration of product quality and internationalization, avoid business risks, and encourage enterprises to take the road of differentiation, speed up pformation and upgrading, devotes themselves to the research and development of high-end products, increase the added value of products, and occupy the international high-end market.

Enterprises should also pay more attention to the international fashion trends, grasp the changes in the consumer market in a timely manner, actively explore diversified export markets, decentralization of export risks, strengthen cooperation with foreign retailers, change marketing concepts and marketing methods, and enhance the profit margins of enterprises.

< /p >